Enhancing sales leads with business specific customized statistical propensity models
First Claim
1. A method of enhancing an electronic sales lead record, the method comprising:
- receiving, by a computer system comprising one or more hardware processors, from a requesting entity, a list of electronic sales lead records including at least a first electronic sales lead record and a second electronic sales lead record, wherein each of the electronic sales lead records comprises at least an individual identifier and a name field;
selecting, by the computer system, business rules associated with the requesting entity, the business rules indicating criteria for matching individual sales lead records with respective statistical models, some of the statistical models being customized based on criterion provided by the requesting entity and a scoring output preference provided by the requesting entity;
selecting, by the computer system, a first statistical model associated with the requesting entity in response to one or more data items of the first electronic sales lead record matching criteria associated with the first statistical model, as indicated in the selected business rules;
applying, by the computer system, the first customized statistical model to the first electronic sales lead record in the list to generate a first propensity score associated with the first electronic sales lead record;
selecting, by the computer system, a second customized statistical model associated with the requesting entity in response to one or more data items of the second electronic sales lead record[ matching criteria associated with the second customized statistical model as indicated in the selected business rules, wherein the second customized statistical model is distinct from the first customized statistical model;
applying, by the computer system, the second customized statistical model to the second electronic sales lead record in the list to generate a second propensity score associated with the second electronic sales lead record;
generating, by the computer system, enhanced sales lead records which include at least the propensity scores associated with respective electronic sales lead records, wherein the propensity scores indicate respective propensities to purchase one or more products or services; and
transmitting, by the computer system, the enhanced sales lead records to the requesting entity.
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Accused Products
Abstract
A client transmits one or more lead records to a lead enhancement module that is configured to enhance the received lead records and return enhanced lead records to the client. The lead enhancement module may return a contactability score for each lead record, indicating a likelihood that the individual identified in the lead may be contacted using the contact information provided in the lead record and/or additional contract information located by the lead enhancement module. The lead enhancement module may also receive additional data items associated with leads from one or more data sources. Additionally, statistical models that may be customized for each client may be applied to information associated with lead records in order to determine one or more propensity scores for each of the lead records, where a propensity score indicates a likelihood that an individual will take a particular action, such as purchasing particular goods or services.
191 Citations
19 Claims
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1. A method of enhancing an electronic sales lead record, the method comprising:
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receiving, by a computer system comprising one or more hardware processors, from a requesting entity, a list of electronic sales lead records including at least a first electronic sales lead record and a second electronic sales lead record, wherein each of the electronic sales lead records comprises at least an individual identifier and a name field; selecting, by the computer system, business rules associated with the requesting entity, the business rules indicating criteria for matching individual sales lead records with respective statistical models, some of the statistical models being customized based on criterion provided by the requesting entity and a scoring output preference provided by the requesting entity; selecting, by the computer system, a first statistical model associated with the requesting entity in response to one or more data items of the first electronic sales lead record matching criteria associated with the first statistical model, as indicated in the selected business rules; applying, by the computer system, the first customized statistical model to the first electronic sales lead record in the list to generate a first propensity score associated with the first electronic sales lead record; selecting, by the computer system, a second customized statistical model associated with the requesting entity in response to one or more data items of the second electronic sales lead record[ matching criteria associated with the second customized statistical model as indicated in the selected business rules, wherein the second customized statistical model is distinct from the first customized statistical model; applying, by the computer system, the second customized statistical model to the second electronic sales lead record in the list to generate a second propensity score associated with the second electronic sales lead record; generating, by the computer system, enhanced sales lead records which include at least the propensity scores associated with respective electronic sales lead records, wherein the propensity scores indicate respective propensities to purchase one or more products or services; and transmitting, by the computer system, the enhanced sales lead records to the requesting entity. - View Dependent Claims (2, 3, 4, 5, 6, 8)
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7. A computerized system for generating enhances sales lead records, the system comprising:
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one or more computer processors; a non-transitory computer readable medium storing software instructions configured for execution by the one or more computer processors in order to cause the computing system to; receive from a requesting entity, a list of electronic sales lead records including at least a first electronic sales lead record and a second electronic sales lead record, wherein each of the electronic sales lead records comprises at least an individual identifier and a name field; select business rules associated with the requesting entity, the business rules indicating criteria for matching individual sales lead records with respective statistical models, some of the statistical models being customized based on criterion provided by the requesting entity and a scoring output preference provided by the requesting entity; select a first statistical model associated with the requesting entity in response to one or more data items of the first electronic sales lead record matching criteria associated with the first statistical model, as indicated in the selected business rules; apply the first customized statistical model to the first electronic sales lead record in the list to generate a first propensity score associated with the first electronic sales lead record; select a second statistical model associated with the requesting entity in response to one or more data items of the second electronic sales lead record matching criteria associated with the second customized statistical model as indicated in the selected business rules, wherein the second customized statistical model is distinct from the first customized statistical model; apply the second customized statistical model to the second electronic sales lead record in the list to generate a second propensity score associated with the second electronic sales lead record; generate enhanced sales lead records which include at least the propensity scores associated with respective electronic sales lead records, wherein the propensity scores indicate respective propensities to purchase one or more products or services; and transmit the enhanced sales lead records to the requesting entity. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A tangible computer readable medium storing software instructions configured for execution by the one or more computer processors in order to cause the computing system to:
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receive from a requesting entity, a list of electronic sales lead records including at least a first electronic sales lead record and a second electronic sales lead record, wherein each of the electronic sales lead records comprises at least an individual identifier and a name field; select business rules associated with the requesting entity, the business rules indicating criteria for matching individual sales lead records with respective statistical models, some of the statistical models being customized based on criterion provided by the requesting entity and a scoring output preference provided by the requesting entity; select a first statistical model associated with the requesting entity in response to one or more data items of the first electronic sales lead record matching criteria associated with the first customized statistical model as indicated in the selected business rules; apply the first customized statistical model to the first electronic sales lead record in the list to generate a first propensity score associated with the first electronic sales lead record; select a second statistical model associated with the requesting entity in response to, one or more data items of the second electronic sales lead record matching criteria associated with the second customized statistical model as indicated in the selected business rules, wherein the second customized statistical model is distinct from the first customized statistical model; apply the second customized statistical model to the second electronic sales lead record in the list to generate a second propensity score associated with the second electronic sales lead record; generate enhanced sales lead records which include at least the propensity scores associated with respective electronic sales lead records, wherein the propensity scores indicate respective propensities to purchase one or more products or services; and transmit the enhanced sales lead records to the requesting entity. - View Dependent Claims (15, 16, 17, 18, 19)
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Specification