Systems and methods for closing the loop between online activities and offline purchases
First Claim
1. A computer-implemented method, comprising:
- storing, by a computing apparatus, an offer presented to the user in an online activity of the user;
receiving, in the computing apparatus, a communication related to an offline transaction to be processed by a transaction handler to make a payment from an issuer of an account identifier to an acquirer via the transaction handler, the communication including the account identifier submitted by a merchant to the acquirer, the issuer to make the payment on behalf of a user of the account identifier, the acquirer to receive the payment on behalf of the merchant;
communicating, by the computing apparatus, with the user during processing of the offline transaction to identify the offer and apply a benefit of the offer to the offline transaction; and
identifying, by the computing apparatus, the online activity of the user as being responsible for the offline transaction based on the communicating during the processing of the offline transaction to identify the offer and apply the benefit of the offer to the offline transaction.
1 Assignment
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Accused Products
Abstract
In one aspect, a computing apparatus is configured to facilitate the identification of a transaction resulting from an activity occurring in a substantially separate context or environment, such as an offline transaction in a “brick and mortar” retail store resulting from an online advertisement or an online search. The computing apparatus may match information about the activity and information about the transaction to correlate the online activity and the offline transaction. The matching process may involve the use of an offer for a discount, an incentive, a rebate, a reward, reward points, cash back, a gift, etc. The offer is to be provided in the advertisement associated with an online activity and redeemed in a payment transaction, processed via the transaction handler, to correlate the advertisement and the transaction.
359 Citations
20 Claims
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1. A computer-implemented method, comprising:
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storing, by a computing apparatus, an offer presented to the user in an online activity of the user; receiving, in the computing apparatus, a communication related to an offline transaction to be processed by a transaction handler to make a payment from an issuer of an account identifier to an acquirer via the transaction handler, the communication including the account identifier submitted by a merchant to the acquirer, the issuer to make the payment on behalf of a user of the account identifier, the acquirer to receive the payment on behalf of the merchant; communicating, by the computing apparatus, with the user during processing of the offline transaction to identify the offer and apply a benefit of the offer to the offline transaction; and identifying, by the computing apparatus, the online activity of the user as being responsible for the offline transaction based on the communicating during the processing of the offline transaction to identify the offer and apply the benefit of the offer to the offline transaction. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A non-transitory computer storage medium storing instructions which, when executed on a computer system, cause the computer system to perform a method, the method comprising:
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storing an offer presented to the user in an online activity of the user; receiving a communication related to an offline transaction to be processed by a transaction handler to make a payment from an issuer of an account identifier to an acquirer via the transaction handler, the communication including the account identifier submitted by a merchant to the acquirer, the issuer to make the payment on behalf of a user of the account identifier, the acquirer to receive the payment on behalf of the merchant; communicating with the user or the merchant during processing of the offline transaction to identify the offer and apply a benefit of the offer to the offline transaction; and identifying, by the computing apparatus, the online activity of the user as being responsible for the offline transaction based on the communicating during the processing of the offline transaction to identify the offer and apply the benefit of the offer to the offline transaction.
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20. A system, comprising:
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a memory to store an offer presented to the user in an online activity of the user; and a transaction handler coupled with the memory and configured to receive an account identifier issued by an issuer to a user and submitted by a merchant to an acquirer to make a payment from the issuer to the acquirer via the transaction handler, the issuer to make the payment on behalf of the user, the acquirer to receive the payment on behalf of the merchant, wherein the transaction handler is further configured to communicate with the user during processing of the offline transaction to identify the offer and apply a benefit of the offer to the offline transaction, and identify the online activity of the user as being responsible for the offline transaction based on communicating during the processing of the offline transaction to identify the offer and apply the benefit of the offer to the offline transaction.
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Specification