System and method for networked loyalty program
First Claim
1. A method comprising:
- a computer-based system receiving purchase data relating to a purchase of an item by a user, wherein the purchase data includes a retailer-assigned identifier for the item;
the computer-based system associating a manufacturer-assigned identifier with the retailer-assigned identifier, wherein the manufacturer-assigned identifier is different from the retailer-assigned identifier; and
the computer-based system storing, in an account associated with the user, at least a portion of the received purchase data and the manufacturer-assigned identifier.
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Accused Products
Abstract
The present invention provides a system for implementing a loyalty program on a network-wide level. The system associates UPC and SKU data on a network level to reward consumers and/or to analyze the data for a variety of business purposes, such as market segmentation analysis and/or analysis relating to consumer spending behaviors or patterns, for example. In accordance with one aspect of the invention, the network may comprise any number of participants, including consumers (such primary and supplementary members of an aggregate consumer account), retailers (and any of their employees), manufacturers, third-party providers, and the like. In accordance with one aspect, the system enables participation by supplementary members who are associated with a primary member and, in this manner, facilitates the tracking of supplementary member purchasing behavior, reward points earning behavior, and reward points redemption behavior. In accordance with another aspect, the system permits instant enrollment of consumers at a retailer point-of-sale using information that the retailer has previously gathered from the consumer. In accordance with another aspect, the system facilitates the compilation of a purchaser profile, which may be used for a variety of purposes, including various types of marketing analysis.
399 Citations
20 Claims
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1. A method comprising:
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a computer-based system receiving purchase data relating to a purchase of an item by a user, wherein the purchase data includes a retailer-assigned identifier for the item; the computer-based system associating a manufacturer-assigned identifier with the retailer-assigned identifier, wherein the manufacturer-assigned identifier is different from the retailer-assigned identifier; and the computer-based system storing, in an account associated with the user, at least a portion of the received purchase data and the manufacturer-assigned identifier. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. An article of manufacture including a non-transitory, tangible computer readable medium having instructions stored thereon that, in response to execution by a computer-based system, cause said computer-based system to perform operations comprising:
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receiving purchase data that includes details relating to a purchase of an item by a user, wherein the purchase data comprises a retailer-assigned identifier for the item; associating a manufacturer-assigned identifier with the retailer-assigned identifier, wherein the manufacturer-assigned identifier is different from the retailer-assigned identifier; and storing in an account associated with the user at least a portion of the received purchase data and the manufacturer-assigned identifier. - View Dependent Claims (16, 17)
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18. A system comprising:
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a processor, a tangible, non-transitory memory configured to communicate with said processor, said tangible, non-transitory memory having instructions stored thereon that, in response to execution by said processor, cause said processor to perform operations comprising; receiving purchase data relating to a purchase of an item by a user, wherein the purchase data comprises a retailer-assigned identifier for the item; associating a manufacturer-assigned identifier with the retailer-assigned identifier, wherein the manufacturer-assigned identifier is different from the retailer-assigned identifier; and storing in an account associated with the user at least a portion of the received purchase data and the manufacturer-assigned identifier. - View Dependent Claims (19, 20)
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Specification