Advertising with audio content
First Claim
1. A computer-implemented method comprising:
- a) accepting, with an advertising system including at least one computer, information defining at least one ad spot associated with at least one instance of an audio document;
b) accepting, with the advertising system, offers to have advertisements served in the at least one ad spot;
c) arbitrating, with the advertising system, among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that at least one ad spot;
d) transmitting, with the advertising system, the audio document for delivery to an end user client device; and
e) transmitting, with the advertising system, the at least one advertisement to be served in that at least one ad spot, for delivery to the end user client device,wherein the act of arbitrating occurs after the act of transmitting the audio document has been initiated.
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0 Petitions
Accused Products
Abstract
The serving of advertisements with (e.g., on) audio documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an audio document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). As another example, a system may (a) accept relevance information for an advertisement, (b) determine at least one audio document using the accepted relevance information, (c) present information about the audio document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an offer to have its advertisement served with at least one of the audio document(s) accepted. As yet another example, a system may (a) accept relevance information for an audio document, (b) determine a plurality of advertisements relevant to the audio document using the relevance information and serving constraints of the advertisements, and (c) select at least one of the determined relevant advertisements to be served with the audio document. Examples of documents include radio programs, live or recorded musical works with lyrics, live or recorded dramatic works with dialog or a monolog, live or recorded talk shows, voice mail, segments of an audio conversation, etc.
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Citations
34 Claims
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1. A computer-implemented method comprising:
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a) accepting, with an advertising system including at least one computer, information defining at least one ad spot associated with at least one instance of an audio document; b) accepting, with the advertising system, offers to have advertisements served in the at least one ad spot; c) arbitrating, with the advertising system, among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that at least one ad spot; d) transmitting, with the advertising system, the audio document for delivery to an end user client device; and e) transmitting, with the advertising system, the at least one advertisement to be served in that at least one ad spot, for delivery to the end user client device, wherein the act of arbitrating occurs after the act of transmitting the audio document has been initiated. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A computer-implemented method comprising:
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a) receiving, with an advertising system including at least one computer, relevance information for an advertisement; b) determining, with the advertising system, at least one audio document using the received relevance information; c) generating, with the advertising system, information about the at least one audio document for presentation to an advertiser associated with the advertisement; and d) receiving, with the advertising system, from the advertiser, an offer to have its advertisement served with the at least one audio document accepted by the advertiser. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
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28. Apparatus comprising:
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a) at least one processor; b) an input device; and c) at least one storage device storing a computer executable code which, when executed by the at least one processor, performs a method of 1) accepting information defining at least one ad spot associated with at least one instance of an audio document, 2) accepting offers to have advertisements served in the at least one ad spot, 3) arbitrating among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that at least one ad spot, 4) transmitting the audio document for delivery to an end user client device, and 5) transmitting the at least one advertisement to be served in that at least one ad spot, for delivery to the end user client device, wherein the act of arbitrating occurs after the act of transmitting the audio document has been initiated.
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29. Apparatus comprising:
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a) at least one processor; b) an input device; and c) at least one storage device storing a computer executable code which, when executed by the at least one processor, performs a method of 1) receiving relevance information for an advertisement, 2) determining at least one audio document using the accepted relevance information, 3) generating information about the at least one audio document for presentation to an advertiser associated with the advertisement, and 4) receiving, from the advertiser, an offer to have its advertisement served with the at least one audio document accepted by the advertiser.
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30. A computer-implemented method comprising:
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a) accepting, with an advertising system including at least one computer, relevance information for an audio document; b) determining, with the advertising system, a plurality of advertisements relevant to the audio document using the relevance information and serving constraints of the advertisements; c) selecting, with the advertising system, at least one of the determined relevant advertisements to be served with the audio document; d) transmitting, with the advertising system, the audio document for delivery to an end user client device; and e) transmitting, with the advertising system, the selected at least one of the determined relevant advertisements for delivery to the end user client device, wherein the act of selecting occurs after the act of transmitting the audio document has been completed and a play operation has been initiated on the audio document. - View Dependent Claims (31, 32, 33)
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34. Apparatus comprising:
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a) at least one processor; b) an input device; and c) at least one storage device storing a computer executable code which, when executed by the at least one processor, performs a method of 1) accepting relevance information for an audio document, 2) determining a plurality of advertisements relevant to the audio document using the relevance information and serving constraints of the advertisements, 3) selecting at least one of the determined relevant advertisements to be served with, the audio document, 4) transmitting the audio document for celivery to an end user client device, and 5) transmitting the selected at least one of the determined relevant advertisements for delivery to the end user client device, wherein the act of selecting occurs after the act of transmitting the audio document has been completed and a play operation has been initiated on the audio document.
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Specification