System and method for product trials in a simulated environment
First Claim
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1. A system comprising:
- a tagging engine configured to provide a tag to one or more products being marketed as part of a product trial in a virtual universe;
a tracking engine configured to track information on the one or more products using the tag; and
a storage unit configured to collect the tracked information,wherein the tracked information is information pertaining to use of the one or more products in the product trial, which occurs while a user of the one or more products is traversing, inhabiting, and interacting in the virtual universe via an avatar.
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Abstract
A system and method to enable product trials and, in particular, to dynamically collect information relating to the product trials. The system includes a tagging engine configured to tag one or more products, which are part of a product trial in a virtual universe. The system also includes a tracking engine configured to track information on the one or more products via a tag and a storage unit configured to collect the tracked information for marketing and/or advertising purposes.
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Citations
27 Claims
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1. A system comprising:
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a tagging engine configured to provide a tag to one or more products being marketed as part of a product trial in a virtual universe; a tracking engine configured to track information on the one or more products using the tag; and a storage unit configured to collect the tracked information, wherein the tracked information is information pertaining to use of the one or more products in the product trial, which occurs while a user of the one or more products is traversing, inhabiting, and interacting in the virtual universe via an avatar. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 26, 27)
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11. A computer implemented method for tracking product trials in a virtual universe, comprising:
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allowing a product being marketed in a virtual universe to be taken on a product trial in the virtual universe using a processor; tagging the product with at least one tag comprising metadata; tracking usage of the product during the product trial via the at least one tag; and collecting product trial data based on the tracking. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18)
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19. A computer program product comprising a computer usable storage device having readable program code embodied in the storage device, the computer program product includes at least one component operable to:
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tag a product in a virtual universe using one or more tags, wherein at least one of the one or more tags is indicative of whether the product is part of a product trial; permit a user to take and use the product within the virtual universe for a specified period of time or for a specified number of uses based on the one or more tag; track usage of the product as part of the product trial via the one or more tags; collect data about the product trial and a user taking the product on the product trial, wherein the data is configured to be used for at least one of advertising or marketing purposes; and terminate the product trial of the product at an end of the specified period of time or at the end of the specified number of uses. - View Dependent Claims (20, 21, 22, 23)
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24. A method for deploying an application for tracking product trials in a virtual universe, comprising:
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providing a computer infrastructure being operable to; determine by a processor whether to permit a product being marketed in a virtual universe to be taken on a product trial in the virtual universe; tag by the processor the product in the product trial with at least one tag, wherein the tag permits a user to take and use the product within the virtual universe for a specified period of time or for a specified number of uses; track by the processor usage of the product during the product trial via the at least one tag; collect by the processor product trial data based on the tracked usage; and terminate by the processor the product trial of the product by the user at an end of the specified period of time or at the end of the specified number of uses, wherein the product trial data is data pertaining to the usage of the product during the product trial, which occurs while a user of the product is traversing, inhabiting, and interacting in the virtual universe via an avatar. - View Dependent Claims (25)
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Specification