Broadcast network platform system

• US 8,626,752 B2
• Filed: 01/03/2011
• Issued: 01/07/2014
• Est. Priority Date: 09/23/2002
• Status: Expired due to Fees

• Current Assignee: Peach Wiz, Inc.
• Original Assignee: Peach Wiz, Inc.
• Inventors: Fiero, Alex O.
• Primary Examiner(s): LE, DEBBIE M
• Application Number:
  US12/983,878
• Publication Number:
  US 20110276555A1
• Time in Patent Office: 1,100 Days
• Field of Search: 707/723, 707/707
• US Class Current: 707/723
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859

Abstract

A system that associates audio and/or video data with one or more calls for action, and manages, queries and displays the audio and video associated with a call for action based on defined or predefined criteria related to the audio and video data. The system selectively updates media files and Metadata from Meta tags, or Metadata feeds. The system spiders the Metadata or Metadata feeds for new Metadata to automate the submission and programming the audio and video data over a network. The system provides users with other call to action options including click to call, literature, order forms, and/or applications. The system optionally schedules audio and video media to target users by time of day, location, device, and other parameters to offer a call to action to different user audiences.

Claims

1. A method for searching for audio/video to gather information, including the steps of:

providing Metadata describing a audio/video having text data, image data, icon data, audio data, video data, and/or multimedia data and further including destination location information;

inputting information from the Metadata to the search system;

querying the information from the Metadata;

using text data, image data, icon data, audio data, video data, and/or multimedia data types to represent audio/video result entries;

displaying search results, as text data, image data, icon data, audio data, video data, and/or multimedia data types representing result entries related to at least one audio/video; and

using information described in the audio/video to selectively link to a call for action;

whereby the user can examine the audio/video containing information describing the objective of the audio/video in the search results list to determine if to a call to action is warranted without leaving the search results screen.

2. A method, as in claim 1, including the additional step of:

using location information from the Metadata to selectably display audio/video multimedia data, and displaying the multimedia data on the search results screen.

3. A method, as in claim 2, including the additional steps of:

associating location information from the audio/video data with text data, image data, icon data, and/or multimedia data; and

selecting the text data, image data, icon data, and/or multimedia data or any combination of the data and using the associated audio/video information to determine if linking to the associated call to action is warranted.

4. A method, as in claim 3, including the additional steps of:

updating information in the Metadata at a remote URL;

remotely gathering information from the Metadata on the remote web site; and

updating the database with information gathered from the Metadata under control of a client representing the remote web site;

whereby the client determines the contents of the Metadata, and determines when the database is updated with the contents of the Metadata.

5. A method, as in claim 4, including the additional step of:

using a management system, controlled by a user, to selectively categorize search results by using user input related to the Metadata to filter the search results.

6. A method, as in claim 5, including the additional steps of:

accepting one or more user initiated queries;

accepting one or more predetermined queries; and

displaying one or more audio/videos content;

wherein one or more user initiated or predetermined search criteria can be submitted to the system and related audio/videos search results can be displayed to the user.

7. A method, as in claim 6, including the additional steps of:

inputting one or more calls to action items consisting of one or more URLs, landing pages, destinations sites, PDF files, literature, email addresses, presentations, phone numbers, or applications including chat, video conferences, text messaging, click to call, shopping carts, and/or order forms; and

selecting one or more calls to action items per audio/video.

8. A method, as in claim 7, including the additional steps of:

scheduling the display of audio/video listings by time of day;

scheduling the display of a audio/video listing by location; and

scheduling the display of audio/video listings by topic;

whereby an audio/video broadcast can be tailored to specific audiences at specific times, specific locations, and/or specific languages to achieve a call to action.

9. A method, as in claim 8, including the additional steps of:

displaying an audio/video listing by time of day;

displaying an audio/video listing by location; and

displaying an audio/video listing by topic;

whereby an audio/video user can view a message tailored to message to the user at specific times and specific locations to match the message with the audiences and languages to achieve a call to action.

10. A system for managing audio/video advertisements, and associated Metadata, comprising:

a database having video, audio, or media content specifically designed for advertising searches;

a search engine for searching the database, and producing a search results list including one or more entries representing advertisements formatted as text, image, audio, video, multimedia, and/or icon data;

display means to display the advertisements;

each advertisement further containing information describing the content of at least one call to action, wherein a call to action is a landing page, a click to call, or click to chat;

means to selectively initiate a call to action;

means to search the system with one or more user input search criteria comprising, search terms, categories and subcategories, content, and/or location data;

at least one media format is associated with the advertisement;

at least one of the audio/video advertisements is associated with one or more data sources;

the audio/video advertisements have multiple media formats for playback on multiple devices;

an advertising audio/video display window in the display means;

the system further comprises destination address data having a link address for advertising audio/video data; and

means to select the destination address data in the database and to present the advertising audio/video data to the multimedia display window;

whereby a user can selectively search the system and produce a list of results having at least one advertising audio/video result containing information describing an associated call to action in order to determine if initiating the call to action or using an optional call to action is warranted.

11. A system, as in claim 10, wherein:

each audio/video advertisement has at least one call to action; and

means to selectably link to a call to action provided by the advertising audio/video; and

a call for action is a URL for landing pages, destination sites, shopping carts, literature, video, conference, and/or chat.

12. A system, as in claim 11, further comprising:

an administrative interface having means to enter Metadata comprising title, description, media URLs, landing pages, address, phone numbers, locational data, IP Address and/or call for action options and associated Metadata;

the Metadata is located in a URL consisting of a feed or Metadata associated with at least one audio/video advertisement;

the Metadata includes information describing the source location of multimedia files associated with at least one audio/video advertisement, call to action URL such as landing pages, chat, email, click to call, and/or applications;

means to update the information in a database with the information contained in the Metadata; and

a client administration site, having means to update Metadata information associated with at least one audio/video advertisement;

whereby the Metadata relates to information associated with at least one audio/video advertisement.

13. A system, as in claim 12, further comprising:

means to automatically retrieve Metadata information from a remote URL, feed or a remote server;

means to schedule the update or retrieval of data;

the Metadata is located in a URL consisting of a feed or Metadata associated to at least one audio/video advertisement;

the Metadata includes information describing the source location of multimedia files associated with at least one advertising audio/video, call to action URL such as landing pages, chat, email, and/or click to call;

means to automatically retrieve Metadata information from a media file, remote URL, feed or a remote server;

means to access remote URLs, retrieve the Metadata information associated with the remote URLs, and store the Metadata information in the system; and

means to input a feed containing Metadata information, retrieve the updated Metadata information from the feed, and store the updated Metadata information in the system.

14. A system, as in claim 13, further comprising:

means to accept one or more user initiated queries;

means to accept one or more predetermined queries; and

means to display one or more audio/video advertisements;

wherein one or more user initiated or predetermined search criteria can be submitted to the system and advertising audio/video search results can be displayed.

15. A system, as in claim 14, further comprising:

means to input one or more calls to action items per audio/video advertisement, the calls to action consisting of one or more URLs, landing pages, destinations sites, PDF files, literature, email addresses, presentations, phone numbers, or applications including chat, video conferences, text messaging, click to call, shopping carts, and/or order forms; and

means to select one or more calls to action items per audio/video advertisement.

16. A system, as in claim 15, further comprising:

means to schedule the display of an advertising audio/video listing by time of day;

means to schedule the display of an advertising audio/video listing by location; and

means to schedule the display of an advertising audio/video listing by topic;

whereby an advertising audio/video campaign sends a message tailored to audiences at specific times and specific locations to achieve a call to action.