Page ranking system employing user sharing data

• US 8,626,823 B2
• Filed: 12/31/2008
• Issued: 01/07/2014
• Est. Priority Date: 11/13/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Kumar, Ankesh
• Primary Examiner(s): JACOBS, LASHONDA T
• Application Number:
  US12/347,896
• Publication Number:
  US 20090125511A1
• Time in Patent Office: 1,833 Days
• Field of Search: 709/203, 709/217, 709/219, 709/223, 709/224, 707/706, 707/721, 707/722, 707/723, 707/727, 707/732, 707/748, 707/751, 707/752, 707/802, 715/753
• US Class Current: 709/203
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]

Abstract

Standard web content search result relevance and ranking is improved by considering certain social reference data, such as the number of times an item of content is shared, normalized for the number of times it is viewed. A system and method for improving the relevance and ranking includes a system and method for tracking the social references and a system and method for operating on search engine results to either re-order the results based on social reference data, re-order the search results based on a combination of the social reference data and the web search engine'"'"'s ordering, and/or display the social reference data either with the search results reordered or in the order provided by the web search engine. Many different forms of data constitute social reference, including sharing content or a link thereto by email, SMS, posting to a link-sharing site, blog, and bookmarking in a web browser.

Claims

1. A system for producing web content keyword search results comprising:

a web server on which is operating a web content keyword search engine;

a reference counter for maintaining a count of a number of social references made to an item of content;

a user interface to said web content keyword search engine for receiving a web keyword search request; and

a processor programmed to;

receive said web keyword search request, and in response access said web server to execute said web keyword search request by said web count keyword search engine;

in response to said web keyword search request, receive an identification of one or more items of content, at least one of said items of content being a subject of a count of a number of views of said item of content of said items of content and a count of a number of social references to said item of content of said items of content as maintained by said reference counter, a social reference comprising at least one of a sharing of said item of content and a sharing of a source of said item of content;

determine, for each said item of content which is the subject of a count of a number of social references, an associated social reference ranking factor that is a ratio of the count of the number of social references to said item of content to the number of views of said item of content;

provide said items of content for display as results of said web content keyword search, the results ordered in a first ranking provided by the web content keyword search engine; and

provide, for each item of content of the results that are ordered by the first ranking, a graphical representation of the associated social reference ranking factor for display adjacent the item of content in the results that are ordered by the first ranking.

2. The system of claim 1, wherein said items of content are provided for display in descending order from highest to lowest social reference ranking factor.

3. The system of claim 1, wherein said social reference is a sharing of said item of content by a user, and said social reference ranking factor is a count of the number of times said item of content has been shared by said user.

4. The system of claim 3, wherein said items of content are provided for display in descending order from highest to lowest count of the number of times said items of content have been shared.

5. The system of claim 3, further including a user computing device in communication with said user interface, wherein said user computing device issues said search request, and said items of content with an associated count of the number of times each said item of content has been shared by said user are provided to said user computing device for display.

6. The system of claim 5, wherein said items of content are provided for display on said user computing device in descending order from highest to lowest count of the number of times said items of content have been shared.

7. The system of claim 5, wherein said user computing device includes a software component for monitoring and maintaining a count of said number of times each said item of content has been shared by said user and for providing said count to said reference counter, whereby said reference counter may maintain said count of the number of social references made to an item of content for a number of user computing devices.

8. The system of claim 1, wherein said social reference is a sharing of said item of content by a user, and said count of the number of social references is a count of the number of times said item of content has been shared by said user with a unique third party.

9. The system of claim 8, wherein said items of content are provided for display in descending order from highest to lowest count of the number of times said items of content have been shared with a unique third party.

10. The system of claim 1, wherein said processor forms a part of said web server.

11. The system of claim 1, wherein said reference counter forms a part of said web server.

12. The system of claim 1, wherein a weighting factor for said item of content is applied as part of determining the social reference ranking factor for the item of content, wherein a magnitude of the weighting factor depends on a specific type of social reference of the item of content.

13. The system of claim 1, wherein the sharing comprises at least one of peer-to-peer, peer-to-group and group-to-peer sharing.

14. The system of claim 1, wherein the items of content are displayed in a first column and the associated social reference ranking factors are displayed in a second, differing column.

15. The system of claim 1, wherein the first ranking is provided based on the associated social reference ranking factors for each item of content.

16. The system of claim 1, wherein the ratio is a quotient of the count of the number of social references to said item of content and the number of views of said item of content.

17. A method for producing web content keyword search results, comprising:

receiving, at a web server, a web content keyword search request;

performing, using the web server, a web content keyword search in response to said web content keyword search request;

receiving, from the web server, an identification of at least one item of content in response to said web content keyword search;

obtaining, from a reference counter, a count of a number of view of each item of content of the at least one item of content and a count of a number of social references made to each item of content of the at least one item of content, a social reference comprising at least one of a sharing of said item of content and a sharing of a source of said item of content;

determining, for each item of content, an associated social reference ranking factor that is a ratio of the count of the number of social references to said item of content to the number of views of said item of content;

delivering said at least one item of content for display as results of said web content keyword search, the results ordered in a first ranking provided by the web server; and

delivering, for each item of content of the results that are ordered by the first ranking, a graphical presentation of the associated social reference ranking factor for display adjacent the item of content in the results that are ordered by the first ranking.

18. The method of claim 17, wherein said social reference is a sharing of said item of content by a user, and said social reference ranking factor is a count of the number of times said item of content has been shared by said user.

19. The method of claim 18, wherein said social reference ranking factor is based on a count of the number of times said item of content has been shared by a plurality of users, and said count counts sharing by anyone user only once for each unique item of content.

20. The method of claim 17, wherein said social reference is a sharing of the source of said item of content by a user, and said count of the number of social references is a count of the number of times said source of said item of content has been shared by said user.

21. The method of claim 17, wherein said items of content are provided for display in descending order from highest to lowest number of said social references to said items of content.

22. The method of claim 17, wherein said web content keyword search includes a search ranking factor, and further comprising the step of creating a composite ranking factor based at least on said social reference ranking factor and said search ranking factor.

23. The method of claim 17, wherein a weighting factor for said item of content is applied as part of determining the social reference ranking factor for the item of content, wherein a magnitude of the weighting factor depends on a specific type of social reference of the item of content.

24. The method of claim 17, wherein the sharing comprises at least one of peer-to-peer, peer-to-group and group-to-peer sharing.

25. A computer-readable memory device having stored thereon computer implemented instructions for producing web content keyword search results, the instructions stored thereon comprising:

instructions for receiving a web content keyword search request;

instructions for performing a web content keyword search in response to said web content keyword search request;

instructions for receiving an identification of at least one item of content in response to said web content keyword search;

instructions for obtaining, from a reference counter, a count of a number of views of each item of content of the at least one item of content and a count of a number of social references made to each item of content of the at least one item of content, a social reference comprising at least one of a sharing of said item of content and a sharing of a source of said item of content;

instructions for determining, for each item of content, an associated social reference ranking factor a ratio of the count of social references to said item of content to the number of views of said item of content;

instructions for delivering said items of content for display as results of said web content keyword search, the results ordered in a first ranking; and

instructions for delivering, for each item of content of the results that are ordered by the first ranking, a graphical presentation of the associated social reference ranking factor for display adjacent the item of content in the results that are ordered by the first ranking.

26. The computer-readable memory device of claim 25, wherein the sharing comprises at least one of peer-to-peer, peer-to-group and group-to-peer sharing.