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System and method for embedding a view of a virtual space in a banner ad and enabling user interaction with the virtual space within the banner ad

  • US 8,627,212 B2
  • Filed: 03/07/2013
  • Issued: 01/07/2014
  • Est. Priority Date: 09/17/2007
  • Status: Expired due to Fees
First Claim
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1. A system configured to embed a view of at least a portion of a virtual space in a banner ad, the system comprising:

  • one or more physical processors configured to execute an ad server, the ad server being configured;

    to receive a request for content for a banner ad in a webpage to be displayed on a client device of a user;

    to determine a view location in a virtual space for the user; and

    to transmit instructions to the client device that will cause the client device to request, for presentation in the banner ad of the webpage, a view of the virtual space that corresponds to the determined view location from a virtual space server, wherein the virtual space is a persistent, simulated space that has a topography, expresses real-time interaction by one or more users, and includes one or more objects positioned within the topography that are capable of experiencing locomotion within the topography.

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