Method and apparatus for television program promotion
First Claim
1. A computer implemented method of determining an optimal time and channel for delivery of television advertising content based on viewer profile information, comprising the steps of:
- collecting viewer profile information for a viewer;
storing the viewer profile information in a computer memory;
storing a definition of one or more modal segments of viewers in terms of one or more viewer profile information thresholds in the computer memory;
assigning the viewer to one or more modal segments based on a computer implemented comparison of the one or more viewer profile information thresholds with the collected viewer profile information and determination of an attention value for the viewer, wherein the attention value is based on a TV View Duration index, a Channel View Duration index, a Genre View Duration index, a Guide Interactions per Time index, and a DVR Interactions per Time index;
determining with said computer an optimal time and channel for delivery of television advertising content based on viewer assignment to the one or more modal segments and the collected viewer profile information; and
providing a computer implemented display indicative of the determined optimal time and channel for delivery of the television advertising content.
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Accused Products
Abstract
A computer implemented method and apparatus for determining an optimal time and channel for delivery of television advertising content based on viewer profile information is disclosed. The method and apparatus provide for collecting viewer profile information for a viewer and storing it in a computer memory. Segments of viewers may be defined by viewer profile information thresholds in the computer memory. Viewers may be assigned to an audience segment based on a comparison of the viewer profile information thresholds with the collected viewer profile information. Information describing programs to be promoted, spots in which promotions for such programs may air, and geographic data also may be collected and stored. The computer may determine an optimal time and channel for delivery of the television advertising content to a selected audience segment based on the program to be promoted information, spot information and geographic data. The method and apparatus may be of particular use in determining optimal channels and times for promotion of a television program on a channel/network other than the channel/network on which the program is to air (i.e., cross-network promotion).
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Citations
21 Claims
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1. A computer implemented method of determining an optimal time and channel for delivery of television advertising content based on viewer profile information, comprising the steps of:
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collecting viewer profile information for a viewer; storing the viewer profile information in a computer memory; storing a definition of one or more modal segments of viewers in terms of one or more viewer profile information thresholds in the computer memory; assigning the viewer to one or more modal segments based on a computer implemented comparison of the one or more viewer profile information thresholds with the collected viewer profile information and determination of an attention value for the viewer, wherein the attention value is based on a TV View Duration index, a Channel View Duration index, a Genre View Duration index, a Guide Interactions per Time index, and a DVR Interactions per Time index; determining with said computer an optimal time and channel for delivery of television advertising content based on viewer assignment to the one or more modal segments and the collected viewer profile information; and providing a computer implemented display indicative of the determined optimal time and channel for delivery of the television advertising content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A computer implemented method of determining an optimal time and channel for delivery of television advertising content based on viewer profile information, comprising the steps of:
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collecting viewer profile information for a viewer; storing the viewer profile information in a computer memory; storing a definition of one or more modal segments of viewers in terms of one or more viewer profile information thresholds in the computer memory; assigning the viewer to one or more modal segments based on a computer implemented comparison of the one or more viewer profile information thresholds with the collected viewer profile information and a determination of an attention value and an exploration utility value for the viewer, wherein the exploration utility value is based on a Genre Familiarity index, a Program Familiarity index, a Channels Viewed index, a Genres Viewed index, and a Guide Interaction Duration index; determining with said computer an optimal time and channel for delivery of television advertising content based on viewer assignment to the one or more modal segments and the collected viewer profile information; and providing a computer implemented display indicative of the determined optimal time and channel for delivery of the television advertising content. - View Dependent Claims (19, 20)
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21. A computer implemented method of determining an optimal time and channel for delivery of television advertising content based on viewer profile information, comprising the steps of:
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collecting viewer profile information for a viewer; storing the viewer profile information in a computer memory; storing a definition of one or more modal segments of viewers in terms of one or more viewer profile information thresholds in the computer memory; assigning the viewer to one or more modal segments based on a computer implemented comparison of the one or more viewer profile information thresholds with the collected viewer profile information and a determination of an attention value and an exploration utility value for the viewer, wherein the attention value is based on one or more indices selected from the group consisting of;
a TV View Duration index, a Channel View Duration index, a Genre View Duration index, a Guide Interactions per Time index, and a DVR Interactions per Time index, and the exploration utility value is based on a Genre Familiarity index, a Program Familiarity index, a Channels Viewed index, a Genres Viewed index, and a Guide Interaction Duration index;determining with said computer an optimal time and channel for delivery of television advertising content based on viewer assignment to the one or more modal segments and the collected viewer profile information; and providing a computer implemented display indicative of the determined optimal time and channel for delivery of the television advertising content.
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Specification