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Method and apparatus for television program promotion

  • US 8,627,356 B2
  • Filed: 03/01/2010
  • Issued: 01/07/2014
  • Est. Priority Date: 03/13/2009
  • Status: Active Grant
First Claim
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1. A computer implemented method of determining an optimal time and channel for delivery of television advertising content based on viewer profile information, comprising the steps of:

  • collecting viewer profile information for a viewer;

    storing the viewer profile information in a computer memory;

    storing a definition of one or more modal segments of viewers in terms of one or more viewer profile information thresholds in the computer memory;

    assigning the viewer to one or more modal segments based on a computer implemented comparison of the one or more viewer profile information thresholds with the collected viewer profile information and determination of an attention value for the viewer, wherein the attention value is based on a TV View Duration index, a Channel View Duration index, a Genre View Duration index, a Guide Interactions per Time index, and a DVR Interactions per Time index;

    determining with said computer an optimal time and channel for delivery of television advertising content based on viewer assignment to the one or more modal segments and the collected viewer profile information; and

    providing a computer implemented display indicative of the determined optimal time and channel for delivery of the television advertising content.

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