Social content monitoring platform apparatuses and systems
First Claim
1. A social media content access system, comprising:
- a memory;
a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for;
identifying a request from a server, to access user social media content;
obtaining, at the server, from a user, user authorization credentials to access user social media content;
sending an access request with the obtained user authorization credentials to a social media platform;
receiving an indication of a user experienced media asset indicating the user has been exposed to the media asset;
receiving social media content data from the social media platform;
determining a data format type of the received social media content data;
tagging the received social media content data based on the data format type according to a progressive taxonomy mechanism of hierarchical category tags;
receiving a social media analytics request related to consumer impression for the user experienced media asset;
selecting a set of key terms descriptive of characteristics of the user experienced media asset;
querying the tagged social media content data based on the selected key terms related to the user experienced media asset;
determining the queried tagged social media content data is related to the user experienced media asset; and
determining a consumer impression level for the user experienced media asset based on the queried tagged social media content data from query results.
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Abstract
The SOCIAL CONTENT MONITORING PLATFORM APPARATUSES AND SYSTEMS (“Social-Watch”) transforms social media contents via Social-Watch components, into ad effects data. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for: identifying a request to access user social media content; obtaining user authorization credentials to access user social media content; sending an access request with the obtained user authorization credentials to a social media platform; receiving social media content data from the social media platform; determining a type of the received media content data; tagging the received media content data based on the type according to a progressive taxonomy mechanism; receive a social media analytics request for an item; querying the tagged media content data based on key terms related to the item; and determining impression heuristics for the item based on query results.
183 Citations
20 Claims
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1. A social media content access system, comprising:
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a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for; identifying a request from a server, to access user social media content; obtaining, at the server, from a user, user authorization credentials to access user social media content; sending an access request with the obtained user authorization credentials to a social media platform; receiving an indication of a user experienced media asset indicating the user has been exposed to the media asset; receiving social media content data from the social media platform;
determining a data format type of the received social media content data;tagging the received social media content data based on the data format type according to a progressive taxonomy mechanism of hierarchical category tags; receiving a social media analytics request related to consumer impression for the user experienced media asset; selecting a set of key terms descriptive of characteristics of the user experienced media asset; querying the tagged social media content data based on the selected key terms related to the user experienced media asset; determining the queried tagged social media content data is related to the user experienced media asset; and determining a consumer impression level for the user experienced media asset based on the queried tagged social media content data from query results. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A social media content access processor-readable non-transitory medium storing processor-executable instructions to:
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identify a request from a server, to access user social media content; obtain, at the server, from a user, user authorization credentials to access user social media content; send an access request with the obtained user authorization credentials to a social media platform; receive an indication of a user experienced media asset indicating the user has been exposed to the media asset; receive social media content data from the social media platform;
determine a data format type of the received social media content data;tagg the received social media content data based on the data format type according to a progressive taxonomy mechanism of hierarchical category tags; receive a social media analytics request related to consumer impression for the user experienced media asset; select a set of key terms descriptive of characteristics of the user experienced media asset; query the tagged social media content data based on the selected key terms related to the user experienced media asset; determine the queried tagged social media content data is related to the user experienced media asset; and determine a consumer impression level for the user experienced media asset based on the queried tagged social media content data from query results.
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20. A social media content access processor-implemented system, comprising:
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means for identifying a social media content access request from a server; means for determining whether the server has authorization to access social media content associated with a social media user; means for obtaining, at the server, from the social media user, user authorization credentials to access user social media content; means for sending the social media content access request with the obtained user authorization credentials to a social media platform; means for receiving social media content data associated with the social media user from the social media platform; means for determining a data format type of the received social media content data; means for retrieving a set of hierarchical category tags associated with a progressive taxonomy tree from a database; means for parsing and tagging the received social media content data with the retrieved set of hierarchical category tags by progressively iterating the progressive taxonomy tree; means for receiving a user watching event message indicating the social media user has been exposed to a user experienced media asset via a media channel; means for receiving a social media analytics request related to consumer impression for the user experienced media asset; means for selecting a plurality of query terms descriptive of characteristics of the user experienced media asset; means for querying, progressively based on the selected plurality of query terms, the tagged social media content data; means for obtaining a refined set of social media content data containing the selected plurality of query terms from the querying; means for extracting indicators indicating consumer impression towards the user experienced media asset from the obtained refined set of social media content data containing the selected plurality of query terms; means for determining a consumer impression level for the user experienced media asset based on the extracted indicators; and means for providing the determined consumer impression level for the user experienced media asset to a requester.
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Specification