Determining a community rating for a user using feedback ratings of related users in an electronic environment
First Claim
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1. A computer-implemented method, comprising:
- associating, by a processor, one or more individual feedback ratings with a plurality of users in an electronic community, the plurality of users including a particular user, one or more first descendants referred by the particular user to the electronic community, and one or more second descendants referred by the one or more first descendants to the electronic community, and wherein the one or more individual feedback ratings associated with each of the plurality of users are established based on votes from other users of the plurality of users of the electronic community;
deriving, by the processor, a community rating associated with the particular user by aggregating the individual feedback ratings respectively associated with the particular user, the one or more first descendants, and the one or more second descendants, wherein deriving includes weighting the feedback ratings of the one or more first descendants and one or more second descendants based on a degree of separation from the particular user; and
storing the community rating associated with the particular user in a storage device,wherein a relationship tree representing relationships among the plurality of users of the electronic community is maintained, wherein the relationships include sponsorship relationships among the plurality of users, the one or more first descendants, and the one or more second descendants, wherein the sponsorship relationships are stored in a data structure for the particular user, wherein the data structure contains a pointer to at least one of the plurality of users, and wherein deriving is performed utilizing the pointer in the data structure.
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Abstract
Community ratings are determined for users of an electronic marketplace. In a typical configuration, the community rating of an individual reflect the individual'"'"'s reputation in the electronic community (e.g. feedback rating) as well as the reputations of the users the individual sponsors and the reputations of each user they sponsor, and so on. Various methodologies are provided for determining a community rating, such as aggregating feedback ratings, or weighting or thresholding these feedback ratings.
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Citations
16 Claims
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1. A computer-implemented method, comprising:
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associating, by a processor, one or more individual feedback ratings with a plurality of users in an electronic community, the plurality of users including a particular user, one or more first descendants referred by the particular user to the electronic community, and one or more second descendants referred by the one or more first descendants to the electronic community, and wherein the one or more individual feedback ratings associated with each of the plurality of users are established based on votes from other users of the plurality of users of the electronic community; deriving, by the processor, a community rating associated with the particular user by aggregating the individual feedback ratings respectively associated with the particular user, the one or more first descendants, and the one or more second descendants, wherein deriving includes weighting the feedback ratings of the one or more first descendants and one or more second descendants based on a degree of separation from the particular user; and storing the community rating associated with the particular user in a storage device, wherein a relationship tree representing relationships among the plurality of users of the electronic community is maintained, wherein the relationships include sponsorship relationships among the plurality of users, the one or more first descendants, and the one or more second descendants, wherein the sponsorship relationships are stored in a data structure for the particular user, wherein the data structure contains a pointer to at least one of the plurality of users, and wherein deriving is performed utilizing the pointer in the data structure. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A non-transitory machine-readable medium having stored thereon data representing sets of instructions which, when executed by a machine, cause the machine to:
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associate, by a processor, one or more individual feedback ratings with a plurality of users including a particular user in an electronic community, one or more first descendants referred by the particular user to the electronic community, and one or more second descendants referred by the one or more first descendants to the electronic community, and wherein the one or more individual feedback ratings associated with each of the plurality of users are established based on votes from other users of the plurality of users of the electronic community; derive, by the processor, a community rating associated with the particular user by aggregating the individual feedback ratings respectively associated with the particular user, the one or more first descendants, and the one or more second descendants, wherein deriving includes weighting the individual feedback ratings of the one or more first descendants and one or more second descendants based on a degree of separation from the particular user; and store the community rating associated with the particular user in a storage device, wherein a relationship tree representing relationships between each user of the plurality of users is maintained, wherein the relationship tree maintains sponsorship relationships between the particular user and any other users of the plurality of users that were sponsored by the particular user, wherein the sponsorship relationships is stored in a data structure for the particular user, wherein the data structure contains a pointer to at least one of the plurality of users, and wherein the pointer in the data structure is utilized to derive the community rating associated with the particular user. - View Dependent Claims (9, 10, 11)
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12. A system comprising:
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a first storage medium; and a first computer coupled with the first storage medium, and configured to; associate one or more individual feedback ratings with a plurality of users of an online trading community, wherein the plurality of users include a particular user, one or more first descendants referred by the particular user to the online trading community, and one or more second descendants referred by the one or more first descendants to the online trading community, and wherein the one or more individual feedback ratings associated with each of the plurality of users are established based on votes from other users of the plurality of users of the online trading community; and derive a community rating corresponding to the particular user by aggregating the individual feedback rating associated with the particular user, and the individual feedback ratings associated with the one or more first descendants referred by the particular user to the online trading community and the one or more second descendants referred by the one or more first descendants to the online trading community, wherein deriving includes weighting the individual feedback ratings associated with the one or more first descendants and the one or more second descendants based on a degree of separation from the particular user, wherein the first computer is configured to maintain a relationship tree representing relationships among the plurality of users of the online trading community, wherein the relationships include sponsorship relationships among the plurality of users, wherein the first computer is configured to store the sponsorship relationships among the plurality of users in a data structure, and wherein the data structure contains a pointer to at least one of the plurality of users, and wherein deriving is performed utilizing the pointer in the data structure. - View Dependent Claims (13, 14, 15, 16)
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Specification