Automatic expansion of an advertisement offer inventory

• US 8,635,107 B2
• Filed: 06/03/2011
• Issued: 01/21/2014
• Est. Priority Date: 06/03/2011
• Status: Active Grant

• Current Assignee: Adobe Inc.
• Original Assignee: Adobe Systems Incorporated (Adobe Inc.)
• Inventors: Chang, Walter, Baum, Geoff
• Primary Examiner(s): Ahn, Sangwoo
• Application Number:
  US13/153,328
• Publication Number:
  US 20130132365A1
• Time in Patent Office: 963 Days
• Field of Search: None
• US Class Current: 705/14.66
• CPC Class Codes: G06F 16/3344 using natural language analysis
• CPC Class Codes: G06F 16/335 Filtering based on additional data, e.g. user or group profiles filtering in web context G06F16/9535, G06F16/9536
• CPC Class Codes: G06F 16/367 Ontology
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

An extensible offer inventory database of offers in a domain is established. Further, an offer ontology is generated based on the extensible offer inventory database. The offer ontology provides an extensible vocabulary that correlates to categories in the offer inventory database. In addition, offers are automatically located. The offers are also semantically analyzed to generate semantic analysis data. Further, user data is obtained. In addition, an optimal offer match is automatically determined based upon the semantic analysis data and the user data.

Claims

1. A hardware computer storage medium comprising a computer readable program stored thereon that, responsive to execution on a computer, causes the computer to perform operations comprising:

establishing an extensible offer inventory database in a domain;

generating an offer ontology based on the extensible offer inventory database, the offer ontology providing an extensible vocabulary that correlates offers to categories in the offer inventory database;

automatically locating the offers;

semantically analyzing text of the offers to generate semantic analysis data;

obtaining user data of a user from a user data source, the user data comprising at least one of personal demographic data of the user, brand preferences of the user, wishlist products of the user, or a purchase history of the user;

automatically determining offers for the user based upon the semantic analysis data and the user data, the automatically determining offers comprising;

transforming the user data into search strings to be used as parameters in queries for a product terminology ontology search;

performing the product terminology ontology search by issuing the queries to a product term ontology to form product index search terms; and

performing an offer inventory search of the offer inventory database using the product index search terms to determine the offers for the user;

providing the offers to the user; and

recording whether the user views, discards, or views and accepts the offers.

2. The hardware computer storage medium of claim 1, wherein the computer readable program responsive to execution by the computer causes the computer to perform operations further comprising performing a web crawl of a plurality of websites to find an offer for the extensible offer inventory database.

3. The hardware computer storage medium of claim 1, wherein the computer readable program responsive to execution by the computer causes the computer to perform operations further comprising indexing offers from a plurality of e-catalogs.

4. The hardware computer storage medium of claim 1, wherein the computer readable program responsive to execution by the computer causes the computer to perform operations further comprising indexing a partner offer.

5. The hardware computer storage medium of claim 1, wherein the computer readable program responsive to execution by the computer causes the computer to perform operations further comprising directly importing a search engine offer from a third-party website.

6. The hardware computer storage medium of claim 1, wherein the offers include at least one offer for a product.

7. The hardware computer storage medium of claim 1, wherein the offers include at least one offer for a service.

8. The hardware computer storage medium of claim 1, wherein the offers include at least one offer for content.

9. A method comprising:

establishing an extensible offer inventory database in a domain;

generating an offer ontology based on the extensible offer inventory database, the offer ontology providing an extensible vocabulary that correlates offers to categories in the offer inventory database;

automatically locating the offers;

semantically analyzing text of the offers to generate semantic analysis data;

obtaining user data of a user from a user data source, the user data comprising at least one of personal demographic data of the user, brand preferences of the user, wishlist products of the user, or a purchase history of the user;

automatically determining offers based upon the semantic analysis data and the user data, the automatically determining offers comprising;

transforming the user data into search strings to be used as parameters in queries for a product terminology ontology search;

performing the product terminology ontology search by issuing the queries to a product term ontology to form product index search terms; and

performing an offer inventory search of the offer inventory database using the product index search terms to determine the offers for the user;

providing the offers to the user; and

recording whether the user views, discards, or views and accepts the offers.

10. The method of claim 9, further comprising performing a web crawl of a plurality of websites to find an offer for the extensible offer inventory database.

11. The method of claim 9, further comprising indexing offers from a plurality of e-catalogs.

12. The method of claim 9, further comprising indexing a partner offer.

13. The method of claim 9, further comprising directly importing a search engine offer from a third-party website.

14. The method of claim 9, wherein the offers include at least one offer for a product.

15. The method of claim 9, wherein the offers include at least one offer for a service.

16. The method of claim 9, wherein the offers include at least one offer for content.

17. A system comprising:

an extensible offer inventory database in a domain;

an offer ontology engine that generates an offer ontology based on the extensible offer inventory database, the offer ontology providing an extensible vocabulary that correlates to categories in the offer inventory database;

an advertisement location module that automatically locates the offers;

a semantic analysis module that semantically analyzes text of the offers to generate semantic analysis data;

a reception module that receives user data of a user from a user data source, the user data comprising at least one of personal demographic data of the user, brand preferences of the user, wishlist products of the user, or a purchase history of the user;

a processor that automatically;

determines offers for the user based upon the semantic analysis data and the user data by;

transforming the user data into search strings to be used as parameters in queries for a product terminology ontology search;

performing the product terminology ontology search by issuing the queries to a product term ontology to form product index search terms; and

performing an offer inventory search of the offer inventory database using the product index search terms to determine the offers for the user;

provides the offers to the user; and

initiates recording of whether the user views, discards, or views and accepts the offers.

18. The system of claim 17, wherein the offers include at least one offer for a product.

19. The system of claim 17, wherein the offers include at least one offer for a service.

20. The system of claim 17, wherein the offers include at least one offer for content.