Presenting offers to users of wireless devices

• US 8,635,108 B2
• Filed: 05/09/2013
• Issued: 01/21/2014
• Est. Priority Date: 06/18/2002
• Status: Expired due to Fees

• Current Assignee: Valentine Communications LLC
• Original Assignee: Ewinwin Incorporated
• Inventors: Mesaros, Gregory J.
• Primary Examiner(s): OUELLETTE, JONATHAN P
• Application Number:
  US13/891,154
• Publication Number:
  US 20130246122A1
• Time in Patent Office: 257 Days
• Field of Search: 705/1.1, 705/14.52, 705/14.66
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

A system and method facilitating the management of current and prospective customers and customer information is provided. The invention includes an aggregation system adapted to provide management and generation of current and prospective customers. The invention further provides management of current and prospective customer information. Additionally, the aggregation system provides for generating advertisements based at least in part upon market information. Finally, the present invention also includes a printstream aggregation method facilitating the printing of print orders.

Claims

1. A non-transitory computer-readable storage medium having embodied thereon instructions executable by a processor, the instructions executable by a processor to:

maintain a list of customers for prospective purchase of a good or service;

create a customer profile for a customer on the list of customers based on at least registration information and information corresponding to a past purchase of the customer;

research market information for a good or service, including a probability of purchase of the good or service by a potential customer;

present an offer to purchase a corresponding good or service as a function of the customer profile and the probability of purchase of the good or service by a potential customer; and

allow the customer to search for information related to additional offers for a corresponding good or service when the customer does not purchase the presented offer, the additional offers received over a wireless network and presented on a touch screen device executing the instructions.

2. The non-transitory computer-readable storage medium of claim 1, wherein the customer profile includes information related to a preferred brand of the customer.

3. The non-transitory computer-readable storage medium of claim 1, the instructions further executable to compare the presented offer that was not purchased and an additional offer that was purchased by the customer.

4. The non-transitory computer-readable storage medium of claim 1, the customer profile including information derived from a computer-generated inference.

5. The non-transitory computer readable storage medium of claim 1, the instructions further executable to:

derive one or more inferences about the customer on the customer list; and

update the customer profile with the one or more inferences.

6. The non-transitory computer-readable storage medium of claim 4, wherein the presentation of the offer as a function of the customer profile and probability of purchase by the potential customer includes consideration of the information derived from the computer-generated inference.

7. The non-transitory computer-readable storage medium of claim 5, wherein the presentation of the offer as a function of the customer profile and probability of purchase by the potential customer includes consideration of the one or more inferences.

8. The non-transitory computer readable storage medium of claim 1, the instructions further executable to analyze keywords.

9. The non-transitory computer-readable storage medium of claim 8, wherein the analysis of keywords is used to update the customer profile.

10. The non-transitory computer-readable storage medium of claim 8, wherein the analysis of keywords is used to research market information for a good or service, including the probability of a purchase of the good or service by the potential customer.

11. The non-transitory computer-readable storage medium of claim 8, wherein the analysis of keywords is used to confirm that the customer does not want to purchase the presented offer.

12. The non-transitory computer-readable storage medium of claim 8, wherein the analysis of keywords is used to present the additional offers.

13. The non-transitory computer-readable storage medium of claim 1, wherein the customer profile may be modified directly by the customer.

14. The non-transitory computer-readable storage medium of claim 3, wherein the comparison of the presented offer that was not purchased and the additional offer that was purchased by the customer is used to update the customer profile.

15. The non-transitory computer-readable storage medium of claim 3, wherein the comparison of the presented offer that was not purchased and the additional offer that was purchased by the customer is used to update market information correlating to a future probability of purchase by a potential customer.

16. The non-transitory computer-readable storage medium of claim 1, wherein the presented offer relies on predetermined pricing.

17. The non-transitory computer-readable storage medium of claim 1, wherein the presented offer relies on variable pricing.

18. The non-transitory computer-readable storage medium of claim 16, wherein the predetermined price is set by a party providing the good or service.

19. The non-transitory computer readable storage medium of claim 16, wherein the predetermined price is set by a third-party facilitating the sale of the good or service, but not directly providing the good or service.

20. The non-transitory computer-readable storage medium of claim 17, wherein the variable pricing relies in part on the probability of purchase.

21. The non-transitory computer-readable storage medium of claim 17, wherein the variable pricing relies in part on the customer profile.

22. The non-transitory computer readable storage medium of claim 1, the instructions further executable to follow up with the customer as to why the customer did not purchase the presented offer.

23. The non-transitory computer readable storage medium of claim 22, wherein information derived as a result of the follow up is used by a provider of the good or service for a future offer.

24. The non-transitory computer readable storage medium of claim 1, wherein the customer profile includes a key criterion that is related to a probability of the customer to purchase a good or service.

25. The non-transitory computer readable storage medium of claim 24, wherein the key criterion is relied upon with respect to presenting an offer to the customer.

26. A method of offering goods and services over a communications network, the method comprising:

executing instructions stored in a non-transitory computer readable storage medium, the instructions executed by a processor to;

access a directory of current and prospective customers, the current and prospective customer having a customer profile, and

calculate a probability to close a transaction with respect to a certain product or service and one or more of the current and prospective customers based at least in part on information maintain in respective customer profiles;

transmit advertisement information to the current and prospective customers by way of a network connection coupled to the communications network, the advertisement information correlating to a product or service having a predetermined probability to close for the product or service; and

receiving orders for the product or service at a price determined as a function of an order for another product or service, the orders received at a network connection coupled to the communications network, the communications network including or otherwise communicatively coupled to a wireless network.