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Web advertising method

  • US 8,635,327 B1
  • Filed: 04/12/2000
  • Issued: 01/21/2014
  • Est. Priority Date: 06/07/1995
  • Status: Expired due to Fees
First Claim
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1. A computer-implemented method comprising:

  • producing, by a computing device, an access history profile by filtering one or more transaction logs originating from one or more servers to select transactions associated with a session identifier, wherein the session identifier is distinct from identification of a client or a user of the client, wherein the session identifier identifies a series of related requests made by the client to the one or more servers, wherein the one or more servers are configured to receive a request from the client that does not include a session identifier;

    determining link traversals from an advertising page to a product page by evaluating the access history profile;

    determining accesses to the product page resulting from the link traversals to the product page; and

    determining an amount to charge a merchant for advertising based on the determined accesses to the product page, a particular link traversal to the product page, or the number of sales resulting from a path comprising the determined link traversals from the advertising page to the product page.

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