Social content monitoring platform methods

• US 8,635,674 B2
• Filed: 12/30/2011
• Issued: 01/21/2014
• Est. Priority Date: 07/06/2011
• Status: Active Grant

• Current Assignee: Symphony Advanced Media, Inc.
• Original Assignee: Symphony Advanced Media, Inc.
• Inventors: Bhatia, Manish, Saxon, Michael Scott, Pratt, Nigel Stephen, Gurha, Pyeush
• Primary Examiner(s): Tabor, Amare F
• Application Number:
  US13/341,137
• Publication Number:
  US 20130014222A1
• Time in Patent Office: 753 Days
• Field of Search: 726/4, 726/17, 725 9- 10
• US Class Current: 726/4
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04N 21/251 Learning process for intelligent management, e.g. learning user preferences for recommending movies details of learning user preferences for the retrieval of video data in a video database G06F16/739; computer systems using learning methods G06N3/08
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/2541 Rights Management protecting software against unauthorised usage in a vending or licensing environment G06F21/10; security in data switching network management H04L41/28; security management or policies for network security H04L63/20; access security in wireless networks H04W12/08
• CPC Class Codes: H04N 21/25808 Management of client data terminal profiles in network data switching protocols H04L67/303
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/41265 having a remote control device for bidirectional communication between the remote control device and client device unidirectional remote control device H04N21/42204
• CPC Class Codes: H04N 21/42203 sound input device, e.g. microphone
• CPC Class Codes: H04N 21/42204 User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor constructive details of casings for the remote control device H01H9/0235; user interfaces for controlling a tuning device of a television receiver through a remote control H03J9/00; remote control of peripheral devices connected to a television receiver through the remote control device of the television receiver H04B1/205
• CPC Class Codes: H04N 21/4222 Remote control device emulator integrated into a non-television apparatus, e.g. a PDA, media center or smart toy remote control device for a television receiver integrated into a mobile phone H04M1/72415
• CPC Class Codes: H04N 21/42221 Transmission circuitry, e.g. infrared [IR] or radio frequency [RF]
• CPC Class Codes: H04N 21/437 Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server flow control in data networks H04L47/10; streaming protocols, e.g. RTP or RTCP, H04L65/65; scheduling or organising the servicing of application requests in data packet switching networks H04L67/60
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/44222 : Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/44224 : Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/44226 : on social networks
• CPC Class Codes: H04N 21/4758 : for providing answers, e.g. voting
• CPC Class Codes: H04N 21/47815 : Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/4788 : communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/482 : End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/4821 : using a grid, e.g. sorted out by channel and broadcast time
• CPC Class Codes: H04N 21/4826 : using recommendation lists, e.g. of programs or channels sorted out according to their score
• CPC Class Codes: H04N 21/6334 : for authorisation, e.g. by transmitting a key wireless communications network key management H04W12/04; wireless communications network access security H04W12/08
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8545 : for generating interactive applications
• CPC Class Codes: H04N 21/8586 : by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02

Abstract

The SOCIAL CONTENT MONITORING PLATFORM METHODS (“Social-Watch”) transforms social media contents via Social-Watch components, into ad effects data. A method is disclosed, comprising: identifying a request to access user social media content; obtaining user authorization credentials to access user social media content; sending an access request with the obtained user authorization credentials to a social media platform; receiving social media content data from the social media platform; determining a type of the received media content data; tagging the received media content data based on the type according to a progressive taxonomy mechanism; receive a social media analytics request for an item; querying the tagged media content data based on key terms related to the item; and determining impression heuristics for the item based on query results.

Claims

1. A social media content access processor-implemented method, comprising:

identifying a request from a server, to access user social media content;

obtaining, at the server, from a user, user authorization credentials to access user social media content;

sending an access request with the obtained user authorization credentials to a social media platform;

receiving an indication of a user experienced media asset indicating the user has been exposed to the media asset;

receiving social media content data from the social media platform;

determining a data format type of the received social media content data;

tagging the received social media content data based on the data format type according to a progressive taxonomy mechanism of hierarchical category tags;

receiving a social media analytics request related to consumer impression for the user experienced media asset;

selecting a set of key terms descriptive of characteristics of the user experienced media asset;

querying the tagged social media content data based on the selected key terms related to the user experienced media asset;

determining the queried tagged social media content data is related to the user experienced media asset; and

determining a consumer impression level for the user experienced media asset based on the queried tagged social media content data from query results.

2. The method of claim 1, wherein the request to access social media content comprises a request received from a user to populate a social watching event status to a social media platform.

3. The method of claim 1, wherein the request to access social media content comprises a periodic social media content update.

4. The method of claim 1, wherein the request to access social media content is triggered by an obtained request for social media analytics.

5. The method of claim 1, wherein the obtaining user authorization credentials comprises:

prompting a user to provide social media login credentials.

6. The method of claim 1, wherein the obtaining user authorization credentials comprises:

redirecting a user to a social media login page.

7. The method of claim 1, wherein the social media platform obtains a user application ID and user permission.

8. The method of claim 1, wherein the user authorization credentials comprise a user token received from the social media platform.

9. The method of claim 1, wherein the receiving social media content data from the social media platform is scheduled on a periodic basis.

10. The method of claim 1, wherein the receiving social media content data from the social media platform is performed on demand.

11. The method of claim 1, wherein the type of the received media content data comprises any of structured data and unstructured data.

15. The method of claim 1, wherein progressive taxonomy mechanism comprises a set of pre-determined key terms.

16. The method of claim 15, further comprising:

querying the social media content based on a key term; and

tagging the social media content with the key term when the query finds such key term.

17. The method of claim 15, further comprising:

perform text analytics on the social media content.

18. The method of claim 1, wherein the social media analytics request comprises an impression request of the item.

12. The method of claim ii, wherein the structured data comprises any of a number of user social media connections and a user profile.

13. The method of claim ii, wherein the unstructured data comprises raw texts of social media comments.

14. The method of claim ii, wherein the tagging the received media content data comprises tagging unstructured data based on category of data content.

19. A social media content access processor-implemented method, comprising:

identifying a social media content access request from a server;

determining whether the server has authorization to access social media content associated with a social media user;

obtaining, at the server, from the social media user, user authorization credentials to access user social media content;

sending the social media content access request with the obtained user authorization credentials to a social media platform;

receiving social media content data associated with the social media user from the social media platform;

determining a data format type of the received social media content data;

retrieving a set of hierarchical category tags associated with a progressive taxonomy tree from a database;

parsing and tagging the received social media content data with the retrieved set of hierarchical category tags by progressively iterating the progressive taxonomy tree;

receiving a user watching event message indicating the social media user has been exposed to a user experienced media asset via a media channel;

receiving a social media analytics request related to consumer impression for the user experienced media asset;

selecting a plurality of query terms descriptive of characteristics of the user experienced media asset;

querying, progressively based on the selected plurality of query terms, the tagged social media content data;

obtaining a refined set of social media content data containing the selected plurality of query terms from the querying;

extracting indicators indicating consumer impression towards the user experienced media asset from the obtained refined set of social media content data containing the selected plurality of query terms;

determining a consumer impression level for the user experienced media asset based on the extracted indicators; and

providing the determined consumer impression level for the user experienced media asset to a requester.

20. The method of claim 19, wherein the selected plurality of query terms comprises a term descriptive of a consumer impression level towards the user experienced media asset.