Method for directed advertising and information distribution using a wireless communications network
First Claim
1. A method for directing individualized advertising to specific consumers using a communications network, the method having a central organizing entity using at least one computer processor, subscribing advertisers, subscribing consumers, and a communications service provider, the method comprising the steps of:
- (a) receiving from the subscribing advertisers, advertising information to be transmitted to specific subscribing consumers, and storing said advertising infounation in the at least one computer processor;
(b) receiving from the subscribing advertisers, information describing an intended set of recipient consumers, and storing said intended recipient consumers infonnation in the at least one computer processor;
(c) collecting from the subscribing advertisers, a fee for transmitting the advertising information to the specific subscribing consumers;
(d) receiving from each of the subscribing consumers over a wireless communications network, first information describing each subscribing consumers'"'"' wireless communications identification information, and storing said first information in the at least one computer processor;
(e) receiving from each of the subscribing consumers over a communications network, second information describing each subscribing consumers'"'"' preferences for receiving advertising information, including an agreement from each of the subscribing consumers to receive said preferred advertising information, and storing said second information, including said agreement from each of the subscribing consumers, in the at least one computer processor;
(f) determining from analysis by the at least one computer processor specific subscribing advertisers'"'"' advertising information to be transmitted, over a wireless communications network, to a subset of the subscribing consumers who have agreed to receive the specific subscribing advertisers'"'"' advertising information;
(g) transmitting over a wireless communications network the specific subscribing advertisers'"'"' advertising information to the subset of subscribing consumers who have agreed to receive the specific subscribing advertisers'"'"' advertising information; and
(h) distributing to the subset of subscribing consumers who have agreed to receive and received the specific subscribing advertisers'"'"' information, a fee for each specific advertising information transmitted to the subset of subscribing consumers.
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Accused Products
Abstract
A method of and system for directing individualized information to end users, using wireless or mobile media is disclosed. In one embodiment, the method and system interconnects (a) advertisers or sponsors, (b) wireless device users (“system users”), and (c) wireless telecommunications companies, via (d) an intermediary or “hub entity.” The hub entity maintains and controls computer operated software and data bases to direct specific advertising or information to targeted system users; collects subscription fees and distributes advertising fees; and determines the effectiveness of various advertising or information transmitted to specific system users. The method can further be customized for application as an information provider, alert notice or security warning system. In other embodiments the method and system may be applied to work with the membership of an organization, such as credit card companies'"'"' cardholders, an insurance companies'"'"' policy holders, employees, tenants, or other local, national, or world-wide groups or organizations.
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Citations
17 Claims
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1. A method for directing individualized advertising to specific consumers using a communications network, the method having a central organizing entity using at least one computer processor, subscribing advertisers, subscribing consumers, and a communications service provider, the method comprising the steps of:
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(a) receiving from the subscribing advertisers, advertising information to be transmitted to specific subscribing consumers, and storing said advertising infounation in the at least one computer processor; (b) receiving from the subscribing advertisers, information describing an intended set of recipient consumers, and storing said intended recipient consumers infonnation in the at least one computer processor; (c) collecting from the subscribing advertisers, a fee for transmitting the advertising information to the specific subscribing consumers; (d) receiving from each of the subscribing consumers over a wireless communications network, first information describing each subscribing consumers'"'"' wireless communications identification information, and storing said first information in the at least one computer processor; (e) receiving from each of the subscribing consumers over a communications network, second information describing each subscribing consumers'"'"' preferences for receiving advertising information, including an agreement from each of the subscribing consumers to receive said preferred advertising information, and storing said second information, including said agreement from each of the subscribing consumers, in the at least one computer processor; (f) determining from analysis by the at least one computer processor specific subscribing advertisers'"'"' advertising information to be transmitted, over a wireless communications network, to a subset of the subscribing consumers who have agreed to receive the specific subscribing advertisers'"'"' advertising information; (g) transmitting over a wireless communications network the specific subscribing advertisers'"'"' advertising information to the subset of subscribing consumers who have agreed to receive the specific subscribing advertisers'"'"' advertising information; and (h) distributing to the subset of subscribing consumers who have agreed to receive and received the specific subscribing advertisers'"'"' information, a fee for each specific advertising information transmitted to the subset of subscribing consumers. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system to direct individualized advertising to specific consumers using a communications network, comprising:
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(a) a central organizing entity to coordinate collection and transmission of advertising information, said central organizing entity also coordinating collection and distribution of fees for the individualized advertising service; (b) a plurality of subscribing advertisers providing advertisements to the central organizing entity to be transmitted to specific consumers using a communications network, said subscribing advertisers paying a fee to the central organizing entity for the central organizing entity'"'"'s service of transmitting the advertisements to the specific consumers; and (c) a plurality of specific consumers agreeing to receive, using a wireless communications network, selected advertisers'"'"' advertisements from the central organizing entity during a preselected time period, in exchange for receiving a fee for each advertisement transmitted to the specific consumers, who have agreed to receive the advertisements over the wireless communications network. - View Dependent Claims (9, 10, 11)
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12. A system for directing information over a wireless communications network to various wireless communications devices used by a selected group of wireless communications device users, comprising:
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(a) a central organizing entity to coordinate collection and transmission of information to be directed to a selected group of wireless communications device users, said central organizing entity also coordinating collection and distribution of fees for the service of directing the information; (b) an information provider supplying the information to the central organizing entity to be transmitted to the selected group of wireless communications device users, using a wireless communications network, said information provider paying a fee to the central organizing entity for the central organizing entity'"'"'s service of transmitting the information to the selected group of wireless communications device users; and (c) a selected group of wireless communications device users subscribing with the central organizing entity to receive the information provided by the information provider and transmitted by the central organizing entity to the wireless communications devices of the selected group of wireless communications device users, wherein at least a portion of said fee paid to the central organizing entity is provided to each of the selected group of wireless communication device users. - View Dependent Claims (13, 14, 15)
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16. A system for directing information over a communications network to various wireless communications devices used by a selected group of information recipients, comprising:
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(a) a central organizing entity to coordinate collection and transmission of information to be directed to a selected group of information recipients, said central organizing entity also coordinating collection and distribution of fees for the service of directing the information; (b) an information provider supplying the information to the central organizing entity to be transmitted to the selected group of information recipients, using a communications network; (c) a selected group of information recipients subscribing with the central organizing entity to receive the information provided by the information provider and transmitted by the central organizing entity to the wireless communications devices of the selected group of information recipients; and (d) at least one sponsoring entity to pay a fee to the central organizing entity for the central organizing entity'"'"'s service of transmitting the information to the selected group of information recipients, wherein at least a portion of said fee is provided to each of the selected group of information recipients. - View Dependent Claims (17)
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Specification