Method and system for collecting and analyzing market data in a mobile communications system

• US 8,639,557 B2
• Filed: 09/06/2002
• Issued: 01/28/2014
• Est. Priority Date: 06/11/2002
• Status: Active Grant

• Current Assignee: Nielsen Company (US), LLC
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Frangione, Tom, Mahoney, Liam, Vogel, Andreas, Chin, Christopher, Baer, James
• Primary Examiner(s): PATS, JUSTIN
• Application Number:
  US10/237,478
• Publication Number:
  US 20030229534A1
• Time in Patent Office: 4,162 Days
• Field of Search: 705/7.29, 709/206, 709/219, 709/227, 379/9, 379/14, 379/7, 379/52, 379/90.1, 379/93.05, 379/133, 379/221.1, 455/422.1, 455/661
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 10/0639 Performance analysis of employees; Performance analysis of enterprise or organisation operations
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration

Abstract

A method and a system for measuring market data in a mobile communications system. The method and system may be used to obtain data such as growth, churn rate, and other measurable metrics of mobile communications device subscribers. The method includes selecting a sample of contact numbers, using one or more contacting or querying methodologies to assess the state of the contact numbers, and analyzing the results to determine the market data.

Claims

1. A method for collecting and analyzing market data in a mobile communications system comprising:

selecting a representative sample of mobile directory numbers;

contacting the sample of mobile directory numbers without dialing the mobile directory numbers by sending messages to be received by mobile communication devices associated with the mobile directory numbers to obtain contact results, including an assigned or unassigned status of the mobile directory numbers, wherein the messages are configured to cause the messages not to be displayed on the mobile communication devices and wherein the messages include a request for a return receipt; and

analyzing the contact results to determine a measure of market data.

2. The method of claim 1 wherein analyzing the contact results includes clarifying any uncertainty regarding the status of a mobile directory number.

3. The method of claim 2 wherein clarifying any uncertainty comprises re-contacting a mobile directory number to determine the status of the mobile directory number.

4. The method of claim 3 wherein re-contacting a mobile directory number is performed using a different form of contact.

5. The method of claim 1 wherein analyzing the contact results includes allocating a mobile directory number to a specific mobile operator.

6. The method of claim 1 wherein selecting a representative sample of mobile directory numbers includes drawing a random sample of mobile directory numbers allocated to a mobile operator within at least one predetermined market.

7. The method of claim 6 wherein the random sample is tracked over time.

8. The method of claim 6 wherein a new random sample is drawn periodically.

9. The method of claim 1 wherein selecting a representative sample of mobile directory numbers includes obtaining a panel of voluntary participants.

10. The method of claim 1 wherein selecting a representative sample of mobile directory numbers includes updating the representative sample of mobile directory numbers over time as carriers add new blocks of numbers.

11. The method of claim 10 wherein the sample is expanded to include a random draw from a new block of numbers.

12. The method of claim 10 wherein the sample is redrawn and blended over time.

13. The method of claim 10 wherein the sample is partially retired and a new sample is substituted in place.

14. The method of claim 1 further comprising filtering the representative sample of mobile directory numbers prior to contacting the sample.

15. The method of claim 14 wherein filtering the representative sample is performed using data from one or more internal databases.

16. The method of claim 14 wherein filtering the representative sample is performed using data from one or more external databases.

17. The method of claim 1 further comprising actively updating the representative sample of mobile directory numbers over time.

18. The method of claim 17 wherein actively updating the representative sample of mobile directory numbers over time is performed using data from one or more internal databases.

19. The method of claim 17 wherein actively updating the representative sample of mobile directory numbers over time is performed using data from one or more external databases.

20. The method of claim 1 wherein sending the messages includes the use of SMS contact messages.

21. The method of claim 20 wherein sending the messages utilizes at least one mobile communication device to send the SMS contact messages.

22. The method of claim 20 wherein sending the messages utilizes an SMPP protocol to send the SMS contact messages.

23. The method of claim 20 wherein sending the messages utilizes an HTTP protocol to send the SMS contact messages.

24. The method of claim 20 wherein sending the messages utilizes an SMTP protocol to send the SMS contact messages.

25. The method of claim 20 wherein sending the messages utilizes a UCP protocol to send the SMS contact messages.

26. The method of claim 20 wherein sending the messages utilizes header changes to make the SMS contact messages invisible on the mobile communication devices.

27. The method of claim 22 wherein sending the messages utilizes header changes to make the SMS contact messages invisible on the mobile communication devices.

28. The method of claim 1 wherein sending the messages includes the use of voicemail messages.

29. The method of claim 1 wherein sending the messages includes the use of MMS contact messages.

30. The method of claim 1 wherein sending the messages includes the use of WAP contact messages.

31. The method of claim 1 wherein sending the messages includes the use of Instant Messaging contact messages.

32. The method of claim 1 wherein contacting the sample further comprises using a network signaling approach.

33. The method of claim 32 wherein the network signaling approach utilizes SS7 network signaling to query fixed and mobile networks to obtain the status of the mobile directory numbers.

34. The method of claim 32 wherein the network signaling approach utilizes PRI network signaling to query fixed and mobile networks to obtain the status of the mobile directory numbers.

35. The method of claim 32 wherein the network signaling approach is invisible on a mobile communication device.

36. The method of claim 1 wherein contacting the sample further comprises using a call set-up approach.

37. The method of claim 36 wherein the call set-up approach utilizes call set-up and control information communicated to originating mobile communication devices during call processing to obtain the status of the mobile directory numbers.

38. The method of claim 36 wherein the call set-up approach is invisible on a mobile communication device.

39. The method of claim 36 further comprising the step of cross-referencing the representative sample of mobile directory numbers after contacting the sample.

40. The method of claim 39 wherein the step of cross-referencing the representative sample is performed using data from one or more internal databases.

41. The method of claim 40 wherein the data from one or more internal databases includes contact results from a different form of contact.

42. The method of claim 40 wherein the step of cross-referencing the representative sample is performed using data from one or more external databases.

43. The method of claim 1 wherein analyzing the contact results comprises estimating a total number of subscribers for a mobile operator.

44. The method of claim 43 wherein analyzing the contact results comprises estimating a total number of subscribers for a mobile operator within at least one predetermined market.

45. The method of claim 1 wherein analyzing the contact results comprises estimating net subscriber activations for a mobile operator for a predetermined period of time.

46. The method of claim 45 wherein analyzing the contact results comprises estimating net subscriber activations for a mobile operator for a predetermined period of time within at least one predetermined market.

47. The method of claim 1 wherein analyzing the contact results comprises estimating gross additions of subscribers for a mobile operator for a predetermined period of time.

48. The method of claim 47 wherein analyzing the contact results comprises estimating gross additions of subscribers for a mobile operator for a predetermined period of time within at least one predetermined market.

49. The method of claim 1 wherein analyzing the contact results comprises estimating market share for a mobile operator.

50. The method of claim 49 wherein analyzing the contact results comprises estimating market share for a mobile operator within at least one predetermined market.

51. The method of claim 1 wherein analyzing the contact results comprises estimating deactivations of subscribers for a mobile operator for a predetermined period of time.

52. The method of claim 51 wherein analyzing the contact results comprises estimating deactivations of subscribers for a mobile operator for a predetermined period of time within at least one predetermined market.

53. The method of claim 1 wherein analyzing the contact results comprises identifying a mobile operator for a mobile directory number.

54. The method of claim 53 wherein identifying a mobile operator for a mobile directory number is performed by comparing the mobile directory number to a third party database.

55. The method of claim 53 wherein identifying a mobile operator for a mobile directory number is performed by assessing the format of a contact response for the mobile directory number.

56. The method of claim 55 wherein assessing the format of a contact response includes referencing a database for tracking known formats of contact responses of mobile operators to different contact methods.

57. The method of claim 1 wherein analyzing the contact results comprises identifying a geographical region of origin of a mobile directory number.

58. The method of claim 57 wherein identifying a geographical region of origin for a mobile directory number is performed by comparing the mobile directory number to a third party database.

59. The method of claim 57 wherein identifying a geographical region for a mobile directory number is performed by assessing the format of a contact response for the mobile directory number.

60. The method of claim 59 wherein assessing the format of a contact response includes referencing a database for tracking known formats of contact responses of mobile operators in each geographical market to different contact methods.

61. The method of claim 1 wherein analyzing the contact results comprises estimating churn of subscribers for a mobile operator for a predetermined period of time.

62. The method of claim 61 wherein analyzing the contact results comprises estimating churn of subscribers for a mobile operator for a predetermined period of time within at least one predetermined market.

63. A method as defined in claim 1, wherein the messages are configured to cause the messages not to be displayed on the mobile communication device by configuring the messages to be discarded by the mobile communication device.