Generating customized marketing messages at a customer level using current events data
First Claim
Patent Images
1. A computer implemented method for generating customized marketing messages using current events data, the computer implemented method comprising:
- receiving external marketing data from a set of sources;
responsive to detecting a customer entering a retail facility, filtering the external marketing data based upon a date the customer entered the retail facility to form the current events data;
receiving data regarding the customer to form customer data;
processing, by a processing unit, the current events data with the customer data to form dynamic data; and
generating a customized marketing message for the customer using the dynamic data.
5 Assignments
0 Petitions
Accused Products
Abstract
A computer implemented method, apparatus, and computer usable program code for generating customized marketing messages using current events data. In one embodiment, external marketing data is received from a set of sources to form the current events data. The current events data is processed to form dynamic data. A customized marketing message is generated for the customer using the dynamic data.
-
Citations
35 Claims
-
1. A computer implemented method for generating customized marketing messages using current events data, the computer implemented method comprising:
-
receiving external marketing data from a set of sources; responsive to detecting a customer entering a retail facility, filtering the external marketing data based upon a date the customer entered the retail facility to form the current events data; receiving data regarding the customer to form customer data; processing, by a processing unit, the current events data with the customer data to form dynamic data; and generating a customized marketing message for the customer using the dynamic data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
-
-
12. A computer program product comprising:
-
a computer readable storage medium including computer usable program code for generating customized marketing messages using current events data, said computer program product comprising; computer usable program code for receiving external marketing data from a set of sources; computer usable program code for responsive to detecting a customer entering a retail facility, filtering the external marketing data based upon a date the customer entered the retail facility to form the current events data; computer usable program code for receiving data regarding the customer to form customer data; computer usable program code for processing the current events data with the customer data to form dynamic data for a customer; and computer usable program code for generating a customized marketing message for the customer using the dynamic data. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
-
-
21. A data processing system for generating customized marketing messages using current events data, the system comprising:
-
an external marketing manager, wherein the external marketing manager receives external marketing data from the set of sources; an analysis server, including a processing unit, wherein the analysis servers filters the external marketing data based upon a date a customer enters a retail facility in response to receiving a signal indicating that the customer is entering the retail facility to form the current events data, wherein the analysis servers receives data regarding the customer to form customer data, and wherein the analysis server processes the current events data with the customer data to form dynamic data; and a dynamic marketing message assembly, wherein the dynamic marketing message assembly generates a customized marketing message for the customer using the dynamic data. - View Dependent Claims (22, 23, 24, 25, 26)
-
-
27. An apparatus for generating customized marketing messages using current events data, the apparatus comprising:
-
a bus system; a communications system coupled to the bus system; a memory connected to the bus system, wherein the memory includes computer usable program code; and a processing unit coupled to the bus system, wherein the processing unit executes the computer usable program code to receive external marketing data from a set of sources;
in response to detecting a customer entering a retail facility, filter the external marketing data based upon a date the customer entered the retail facility to form the current events data;
receiving data regarding the customer to form customer data;
process the current events data with the customer data to form dynamic data; and
generate a customized marketing message for the customer using the dynamic data. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34, 35)
-
Specification