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Systems and methods to identify differences in spending patterns

  • US 8,639,567 B2
  • Filed: 03/17/2011
  • Issued: 01/28/2014
  • Est. Priority Date: 03/19/2010
  • Status: Active Grant
First Claim
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1. A computer-implemented method, comprising:

  • correlating, by a computing device, first transactions with communicated advertisement;

    determining, by the computing device, first customers who made the first transactions wherein the first transactions were sufficiently correlated with the communicated advertisement;

    identifying, by the computing device, a first set of transactions of the first customers;

    determining, by the computing device, second customers not in the first customers;

    identifying, by the computing device, a second set of transactions of the second customers; and

    comparing, by the computing device, a first pattern in the first set of transactions and a second pattern in the second set of transactions.

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