Systems and methods to identify differences in spending patterns
First Claim
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1. A computer-implemented method, comprising:
- correlating, by a computing device, first transactions with communicated advertisement;
determining, by the computing device, first customers who made the first transactions wherein the first transactions were sufficiently correlated with the communicated advertisement;
identifying, by the computing device, a first set of transactions of the first customers;
determining, by the computing device, second customers not in the first customers;
identifying, by the computing device, a second set of transactions of the second customers; and
comparing, by the computing device, a first pattern in the first set of transactions and a second pattern in the second set of transactions.
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Abstract
In one aspect, a system includes a transaction handler to process transactions, a data warehouse to store data recording the transactions, and at least one processor coupled with the data warehouse and configured to identify a first set of customers who made first transactions correlated with an advertisement, identify a second set of customers not in the first set of customers, and determine a difference between a first pattern in a first set of transactions of the first set of customers and a second pattern in a second set of transactions of the second set of customers.
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Citations
20 Claims
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1. A computer-implemented method, comprising:
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correlating, by a computing device, first transactions with communicated advertisement; determining, by the computing device, first customers who made the first transactions wherein the first transactions were sufficiently correlated with the communicated advertisement; identifying, by the computing device, a first set of transactions of the first customers; determining, by the computing device, second customers not in the first customers; identifying, by the computing device, a second set of transactions of the second customers; and comparing, by the computing device, a first pattern in the first set of transactions and a second pattern in the second set of transactions. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A tangible computer-readable storage medium storing instructions which, when executed on a computer, cause the computer to perform a method comprising:
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correlating first transactions with communicated advertisement; determining first customers who made the first transactions wherein the first transactions were sufficiently correlated with the communicated advertisement; identifying a first set of transactions of the first customers; determining second customers not in the first customers; identifying a second set of transactions of the second customers; and presenting a difference between a first pattern in the first set of transactions and a second pattern in the second set of transactions.
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19. A computing apparatus, comprising:
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a transaction handler to process transactions, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier of a customer, as issued by the issuer, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the customer, the acquirer to receive the payment on behalf of the merchant; a data warehouse to store data recording the transactions; and at least one processor coupled with the data warehouse and configured to identify first customers who made first transactions correlated with communicated advertisement, identify second customers not in the first customers, and determine a difference between a first pattern in a first set of transactions of the first customers and a second pattern in a second set of transactions of the second customers. - View Dependent Claims (20)
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Specification