Managing on line advertising using a metric limit, such as a minimum profit
First Claim
1. A computer-implemented method comprising:
- a) accepting, by a computer system including at least one computer, a metric limit, wherein the metric limit is a minimum profit after ad expense, and wherein profit is a value resulting from revenue*profit margin;
b) determining, by the computer system, a metric for one or more ads, wherein the metric is a profit after ad expense;
c) determining, by the computer system, whether or not the determined metric violates the metric limit; and
d) reducing, by the computer system and responsive to a determination that the determined metric violates the metric limit, the serving of the one or more ads, wherein the serving of the one or more ads induces rendering of the one or more ads on a device for presentation to a user.
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Accused Products
Abstract
To help advertisers to manage their online advertising, some business metric, such as ROI, profit, gross profit, etc., may be estimated and/or tracked with respect to an ad campaign, or a portion of the ad campaign. An advertiser may provide a business metric target, such as a target ROI, a target gross profit, a target profit, etc. An ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the target. Similarly, an advertiser may provide a goal, such as maximizing or minimizing a business metric. The ad delivery system may then adjust information in an ad campaign (or a portion of an ad campaign) in an effort to meet the goal. The targets or goals may be subject to one or more constraints. The advertiser may provide limits on values of one or more business metrics. The ad delivery system may then turn off, or govern, the delivery of ads if the limits are violated.
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Citations
22 Claims
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1. A computer-implemented method comprising:
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a) accepting, by a computer system including at least one computer, a metric limit, wherein the metric limit is a minimum profit after ad expense, and wherein profit is a value resulting from revenue*profit margin; b) determining, by the computer system, a metric for one or more ads, wherein the metric is a profit after ad expense; c) determining, by the computer system, whether or not the determined metric violates the metric limit; and d) reducing, by the computer system and responsive to a determination that the determined metric violates the metric limit, the serving of the one or more ads, wherein the serving of the one or more ads induces rendering of the one or more ads on a device for presentation to a user. - View Dependent Claims (2, 3)
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4. A computer-implemented method comprising:
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a) accepting, by a computer system including at least one computer, a metric limit, wherein the metric limit is a minimum profit after ad expense, and wherein profit is a value resulting from revenue*profit margin; b) determining, by the computer system, a metric for one or more ads, wherein the metric is a profit after ad expense; c) determining, by the computer system, whether or not the determined metric violates the metric limit; and d) notifying, by the computer system and responsive to a determination that the determined metric violates the metric limit, an advertiser associated with the one or more ads of the violation. - View Dependent Claims (5, 6, 7)
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8. A computer-implemented method comprising:
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a) accepting, by a computer system including at least one computer, a target metric value for one or more ads, wherein the target metric value is a target profit after ad delivery expense, wherein profit is value resulting from selections*conversions per selection*revenue per conversion*profit margin; and b) adjusting, by the computer system, ad information for at least some of the one or more ads in an effort to meet the target metric value. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. Apparatus comprising:
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a) at least one processor; b) an input for accepting a metric limit, wherein the metric limit is a minimum profit after ad expense, and wherein profit is a value resulting from revenue*profit margin; and c) at least one storage device storing a computer executable code which, when executed by the at least one processor, performs a method of 1) determining a metric for one or more ads, wherein the metric is a profit after ad expense, 2) determining whether or not the determined metric violates the metric limit, and 3) reducing the serving of the one or more ads in response to a determination that the determined metric violates the metric limit.
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22. Apparatus comprising:
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a) at least one processor; b) an input for accepting a metric limit, wherein the metric limit is a minimum profit after ad expense, and wherein profit is a value resulting from revenue*profit margin; and c) at least one storage device storing a computer executable code which, when executed by the at least one processor, performs a method of 1) determining a metric for one or more ads, wherein the metric is a profit after ad expense, 2) determining whether or not the determined metric violates the metric limit, and 3) notifying an advertiser associated with the one or more ads of the violation in response to a determination that the determined metric violates the metric limit.
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Specification