×

Managing on line advertising using a metric limit, such as a minimum profit

  • US 8,639,574 B2
  • Filed: 05/03/2010
  • Issued: 01/28/2014
  • Est. Priority Date: 09/29/2004
  • Status: Active Grant
First Claim
Patent Images

1. A computer-implemented method comprising:

  • a) accepting, by a computer system including at least one computer, a metric limit, wherein the metric limit is a minimum profit after ad expense, and wherein profit is a value resulting from revenue*profit margin;

    b) determining, by the computer system, a metric for one or more ads, wherein the metric is a profit after ad expense;

    c) determining, by the computer system, whether or not the determined metric violates the metric limit; and

    d) reducing, by the computer system and responsive to a determination that the determined metric violates the metric limit, the serving of the one or more ads, wherein the serving of the one or more ads induces rendering of the one or more ads on a device for presentation to a user.

View all claims
  • 1 Assignment
Timeline View
Assignment View
    ×
    ×