System and method for user behavior modeling
First Claim
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1. A method comprising:
- tracking user behavior across multiple modalities for interacting with a device;
storing representations of the user behavior in a log as descriptors, each descriptor associated with a modality, the descriptors comprising a first descriptor associated with a first modality and a second descriptor associated with a second modality, wherein the first modality and the second modality are distinct modalities;
normalizing the descriptors, wherein the first descriptor and the second descriptor are normalized based on;
(1) the first modality, (2) the second modality, (3) the device, and (4) a format associated with the device, to yield normalized descriptors;
merging the normalized descriptors into a unified click stream;
generating a behavioral model by analyzing the unified click stream; and
upon receiving user input associated with modifying a presentation of search results associated with a search, dynamically modifying the presentation by using the behavioral model to generate the search results.
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Abstract
Disclosed herein are systems, methods, and computer readable-media for contextual adaptive advertising. The method for contextual adaptive advertising comprises tracking user behavior across multiple modalities or devices, storing one or more representations of user behavior in a log as descriptors, normalizing the descriptors, merging the normalized descriptors into a unified click or interactive stream, and generating a behavioral model by analyzing the click or interactive stream.
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Citations
42 Claims
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1. A method comprising:
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tracking user behavior across multiple modalities for interacting with a device; storing representations of the user behavior in a log as descriptors, each descriptor associated with a modality, the descriptors comprising a first descriptor associated with a first modality and a second descriptor associated with a second modality, wherein the first modality and the second modality are distinct modalities; normalizing the descriptors, wherein the first descriptor and the second descriptor are normalized based on;
(1) the first modality, (2) the second modality, (3) the device, and (4) a format associated with the device, to yield normalized descriptors;merging the normalized descriptors into a unified click stream; generating a behavioral model by analyzing the unified click stream; and upon receiving user input associated with modifying a presentation of search results associated with a search, dynamically modifying the presentation by using the behavioral model to generate the search results. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system comprising:
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a processor; and a computer-readable storage medium having instructions stored which, when executed by the processor, perform operations comprising; tracking user behavior across multiple modalities for interacting with a device; storing representations of the user behavior in a log as descriptors, each descriptor associated with a modality, the descriptors comprising a first descriptor associated with a first modality and a second descriptor associated with a second modality, wherein the first modality and the second modality are distinct modalities; normalizing the descriptors, wherein the first descriptor and the second descriptor are normalized based on;
(1) the first modality, (2) the second modality, (3) the device, and (4) a format associated with the device, to yield normalized descriptors;merging the normalized descriptors into a unified click stream; generating a behavioral model by analyzing the unified click stream; and upon receiving user input associated with modifying a presentation of search results associated with a search, dynamically modifying the presentation by using the behavioral model to generate the search results. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A computer-readable storage device having instructions stored which, when executed on a computing device, cause the computing device to perform operations comprising:
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tracking user behavior across multiple modalities for interacting with a device; storing representations of the user behavior in a log as descriptors, each descriptor associated with a modality, the descriptors comprising a first descriptor associated with a first modality and a second descriptor associated with a second modality, wherein the first modality and the second modality are distinct modalities; normalizing the descriptors, wherein the first descriptor and the second descriptor are normalized based on;
(1) the first modality, (2) the second modality, (3) the device, and (4) a format associated with the device, to yield normalized descriptors;merging the normalized descriptors into a unified click stream; generating a behavioral model by analyzing the unified click stream; and upon receiving user input associated with modifying a presentation of search results associated with a search, dynamically modifying the presentation by using the behavioral model to generate the search results. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42)
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Specification