Method and apparatus for performing context-based entity association
First Claim
1. A computer-executed method that identifies, for an initial product to advertise, a product that is likely to be of interest to consumers of the initial product, the method comprising:
- receiving a first product identifier, which includes a set of terms associated with the initial product;
determining optimized contextual information for a target market category of the initial product, wherein the optimized contextual information includes a set of terms associated with the initial product or the target market category;
performing association mining, by searching a set of documents in a publicly available corpus that mention the first product identifier and the optimized contextual information, to determine a target product that is likely to be of interest to consumers of the initial product; and
in response to determining the target product by performing association mining on the set of documents, determining a confidence value for the target product using documents related to the optimized contextual information, wherein computing the confidence value involves computing a ratio of the set of documents that mention the initial product, the target product, and the optimized contextual information, to the set of documents that mention the initial product and the optimized contextual information.
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Abstract
A targeted advertising system performs context-based association mining using a publicly available corpus to identify a product or brand name that, under a given context, is associated with a product or brand being marketed. The system analyzes documents within the publicly available corpus that are associated with the given context, and identifies products or brand names that have a high association to the product or brand being marketed. The system can also analyze the publicly available corpus to determine contextual information which is correlated to two or more products or brand names. This contextual information includes a set of terms that facilitates filtering the publicly available corpus into an optimal set of documents that has a high association to a desired market category or demographic.
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Citations
21 Claims
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1. A computer-executed method that identifies, for an initial product to advertise, a product that is likely to be of interest to consumers of the initial product, the method comprising:
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receiving a first product identifier, which includes a set of terms associated with the initial product; determining optimized contextual information for a target market category of the initial product, wherein the optimized contextual information includes a set of terms associated with the initial product or the target market category; performing association mining, by searching a set of documents in a publicly available corpus that mention the first product identifier and the optimized contextual information, to determine a target product that is likely to be of interest to consumers of the initial product; and in response to determining the target product by performing association mining on the set of documents, determining a confidence value for the target product using documents related to the optimized contextual information, wherein computing the confidence value involves computing a ratio of the set of documents that mention the initial product, the target product, and the optimized contextual information, to the set of documents that mention the initial product and the optimized contextual information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 12, 13, 14, 15, 16, 17)
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11. A computer-readable storage medium storing instructions that when executed by a computer cause the computer to perform a method, the method comprising:
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receiving a first product identifier, which includes a set of terms associated with an initial product to advertise; determining optimized contextual information for a target market category of the initial product, wherein the optimized contextual information includes a set of terms associated with the initial product or the target market category; performing association mining, by searching a set of documents in a publicly available corpus that mention the first product identifier and the optimized contextual information, to determine a target product that is likely to be of interest to consumers of the initial product; and in response to determining the target product by performing association mining on the set of documents, determining a confidence value for the target product using documents related to the optimized contextual information, wherein computing the confidence value involves computing a percentage ratio of the set of documents that mention the initial product, the target product, and the optimized contextual information, to the set of documents that mention the initial product and the optimized contextual information. - View Dependent Claims (18, 19)
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20. An apparatus for identifying, for an initial product to advertise, a product that is likely to be of interest to consumers of the initial product, comprising:
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a processor; a memory; a receiving mechanism configured to receive a first product identifier, which includes a set of terms associated with the initial product; and an association mining mechanism configured to; determine optimized contextual information for a target market category of the initial product, wherein the optimized contextual information includes a set of terms associated with the initial product or the target market category; perform association mining, by searching a set of documents in a publicly available corpus that mention the first product identifier and the optimized contextual information, to determine a target product that is likely to be of interest to consumers of the initial product; and in response to determining the target product by performing association mining on the set of documents, determine a confidence value for the target product using documents related to the optimized contextual information, wherein computing the confidence value involves computing a ratio of the set of documents that mention the initial product, the target product, and the optimized contextual information, to the set of documents that mention the initial product and the optimized contextual information. - View Dependent Claims (21)
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Specification