Integrating sponsored media with user-generated content

• US 8,639,714 B2
• Filed: 08/29/2007
• Issued: 01/28/2014
• Est. Priority Date: 08/29/2007
• Status: Expired due to Fees

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: van Zwol, Roelof
• Primary Examiner(s): Hwa, Shyue Jiunn
• Application Number:
  US11/846,786
• Publication Number:
  US 20090063449A1
• Time in Patent Office: 2,344 Days
• Field of Search: 707/765, 707/766
• US Class Current: 707/766
• CPC Class Codes: G06F 16/4393 Multimedia presentations, e.g. slide shows, multimedia albums
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04L 65/70 Media network packetisation
• CPC Class Codes: H04L 65/762 at the source reformatting of additional data in video distribution servers H04N21/2355

Abstract

A variety of computer based service that permit users to edit, compose, upload, or otherwise generate content also provide for the integration of sponsored media into presentations along with user-generated content. An exemplary service generates text based on user input, provides tags based on the text to a sponsored media repository, receives a sponsored media data structure in return, and formats sponsored media from the data structure for display to the user.

Claims

1. A content generation apparatus for monetization of user-generated content comprising:

a sponsored media repository, implemented by a computer, for storage and retrieval of a plurality of advertisements;

an authoring tool allowing a user to generate content on the computer for incorporating at least one advertisement with the user-generated content, said authoring tool comprising;

a user interface for submitting user-generated content;

an information extraction module, implemented on the computer, for extracting a set of keywords from the user-generated content and asynchronously transmitting the set of keywords to another computer that accesses the sponsored media repository;

a content matching module configured to receive the set of keywords and return unique identifiers corresponding to advertisements relevant to the set of keywords;

a sponsored media selection module, implemented by the computer, for asynchronously receiving the unique identifiers corresponding to advertisements relevant to the set of keywords to permit the user to select, through the user interface, at least one relevant advertisement from among the advertisements;

a media presentation module, implemented by the computer, for

receiving at least one selection of the relevant advertisement, for retrieving the relevant advertisement from the sponsored media repository and for publishing the advertisement on a web page with the user-generated content.

2. The content generation apparatus of claim 1, wherein the presentation is displayed to a user, on the computer, and the portions of the presentation comprising sponsored media are retrieved, by the a computer, from the sponsored media repository.

3. The content generation apparatus of claim 1, wherein the information extraction module extracts the set of keywords based on user input following the user'"'"'s initiation of an original content upload.

4. The content generation apparatus of claim 3, wherein the input from the user is a text list of tags describing the original content.

5. The content generation apparatus of claim 4, wherein the user-generated content comprises a still image.

6. The content generation apparatus of claim 4, wherein the user-generated content comprises a video.

7. The content generation apparatus of claim 1, wherein the information extraction module extracts the set of keywords during text composition by the user.

8. A computer-implemented method for monetization of user-generated content comprising:

receiving user-generated content at a user interface implemented on a web page by a computer,

extracting a set of keywords from the user-generated content input from a user, wherein the keywords are associated with the user-generated content;

transmitting the set of keywords to another computer that accesses a sponsored media repository, wherein said sponsored media repository comprises a plurality of advertisements;

receiving, from the other computer accessing the sponsored media repository, unique identifiers corresponding to advertisements relevant to the set of keywords; and

formatting relevant advertisements corresponding to the unique identifiers to fit in a media selection module, implemented in the computer, wherein the media selection module permits the user to select at least one relevant advertisement from among the relevant advertisements for integration into a presentation along with the user-generated content;

receiving, from the user, at least one selection of the relevant advertisement, for retrieving the relevant advertisement from the sponsored media repository the advertisement and for publishing the advertisement on a web page with the user-generated content.

9. The computer-implemented method of claim 8, wherein the step of extracting a set of keywords based on input from a user is performed following initiation by the user of an original content upload.

10. The computer-implemented method of claim 9, wherein the input from the user comprises a text list of tags describing the original content.

11. The computer-implemented method of claim 10, wherein the user-generated content comprises a still image.

12. The computer-implemented method of claim 10 wherein the user-generated content comprises a video.

13. The computer-implemented method of claim 8, wherein the step of extracting a set of keywords based on input from a user is performed during text composition by the user.

14. The computer-implemented method of claim 8, wherein the presentation is displayed, on the computer, to a user and the portions of the presentation comprising sponsored media are retrieved from the media repository.