Method and system for providing targeted advertisements
First Claim
Patent Images
1. A method, comprising:
- receiving an upload of commands at a server, the upload of the commands sent from a media device, the commands entered by a user of the media device while displaying content at the media device;
determining, after receipt of the upload of the commands, an available advertisement insertion slot in the content;
uploading additional commands entered since the receipt of the upload of the commands;
associating only the additional commands to a playlist that corresponds to recent viewing habits occurring since the receipt of the upload of the commands;
retrieving the playlist at the server; and
sending the playlist from the server to the media device.
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Abstract
Methods, systems, and devices are disclosed that target content to a subscriber. One such device has a processor communicating with memory. The processor receives a library of content associated with a demographic and stores the library in memory. The processor receives an instruction to retrieve particular content from the library of content and inserts the particular content in an insertion slot.
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Citations
33 Claims
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1. A method, comprising:
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receiving an upload of commands at a server, the upload of the commands sent from a media device, the commands entered by a user of the media device while displaying content at the media device; determining, after receipt of the upload of the commands, an available advertisement insertion slot in the content; uploading additional commands entered since the receipt of the upload of the commands; associating only the additional commands to a playlist that corresponds to recent viewing habits occurring since the receipt of the upload of the commands; retrieving the playlist at the server; and sending the playlist from the server to the media device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system for targeting a playlist, comprising:
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a processor; and memory storing instructions that when executed cause the processor to perform operations, the operations comprising; receiving an upload of commands entered at a media device while displaying content; determining, after receipt of the upload of the commands, an available advertisement insertion slot in the content; uploading latest commands entered at the media device since the receipt of the upload of the commands; associating only the latest commands to a playlist; and sending the playlist to a destination. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A memory storing instructions that when executed cause a processor to perform operations, the operations comprising:
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receiving an upload of events sent from a media device, the upload of events entered while receiving programming at the media device; determining an availability of an advertisement insertion slot in the programming; uploading latest events entered at the media device since the receipt of the upload of events; associating only the latest events to a playlist; and sending the playlist to the media device, wherein the playlist is chosen independent of profiling the media device. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31, 32, 33)
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Specification