System and method for collecting and using player information

• US 8,641,519 B2
• Filed: 05/29/2012
• Issued: 02/04/2014
• Est. Priority Date: 12/26/2007
• Status: Active Grant

• Current Assignee: Scientific Games LLC (Light & Wonder Incorporated)
• Original Assignee: Scientific Games Holdings Ltd (Light & Wonder Incorporated)
• Inventors: Herrmann, Mark E., Hardy, Dow K., Acres, John F., Taylor, John E., Weller, Scott N., Lichtenberger, Francis Josef
• Primary Examiner(s): Tran, Thien F
• Application Number:
  US13/482,446
• Publication Number:
  US 20120238353A1
• Time in Patent Office: 616 Days
• Field of Search: 463/29
• US Class Current: 463/25
• CPC Class Codes: A63F 9/24 Electric games; Games using electronic circuits not otherwise provided for video games A63F13/00; computerized gaming systems G07F17/32
• CPC Class Codes: G06F 17/00 Digital computing or data processing equipment or methods, specially adapted for specific functions information retrieval, database structures or file system structures therefor G06F16/00
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3237 about the players, e.g. profiling, responsible gaming, strategy/behavior of players, location of players

Abstract

A distributed computer system is provided for collecting player information. Further, a scoring system is provided that rates a player based on one or more elements of the collected information. Players may be rated with respect to a number of characteristics. Responsive to a determined rating or score, action may be taken by the distributed system with regard to the player. For instance, the player may be provided a complimentary offer, provided an award, and invitation to come to a gambling location, presented an advertisement, or other action may be performed involving the player. Further, the distributed computer system may permit a player to manage their frequent player accounts and receive complimentary offers based on a set of criteria specified by the player.

Claims

1. A computer-implemented method for collecting player information, the method comprising:

receiving player performance data from a plurality of gaming establishments, the player performance data relating to at least one player;

receiving non-gaming player information from a plurality of independent organizations comprising advertising networks, consumer websites, data collection organizations, or combinations thereof;

storing the received player performance data and the received non-gaming player information; and

determining a rating of the at least one player based at least in part on the received player performance data and the received non-gaming player information, wherein the rating is indicative of the player'"'"'s value to one of the plurality of gaming establishments.

2. The method according to claim 1, further comprising extending an offer to the player based on the determined rating.

3. The method according to claim 1, wherein the player performance data is received from the plurality of gaming establishments by accessing a frequent player account associated with at least one of the plurality of gaming establishments.

4. The method according to claim 1, further comprising collecting demographic information related to the player.

5. The method according to claim 1, further comprising collecting behavioral information related to the player.

6. The method according to claim 1, further comprising collecting data regarding online activity of the player.

7. The method according to claim 1, further comprising collecting data regarding offline activity of the player.

8. The method according to claim 1, further comprising collecting data directly from the player.

9. The method according to claim 1, wherein the player performance data includes frequent player account information, and wherein the step of determining a rating of the player further comprises:

determining a rate of change in frequent player account points awarded to the player; and

determining the rating based on the determined rate of change.

10. The method according to claim 9, wherein the rate of change in frequent player account points is determined to be indicative of a rate of play by the player.

11. The method according to claim 1, wherein the player performance data includes win/loss statement information, and wherein the step of determining a rating of the player further comprises:

determining an overall win/loss performance based on a plurality of win/loss statements collected from the plurality of gaming establishments; and

determining the rating based on the determined overall win/loss performance.

12. The method according to claim 1, wherein the player performance data includes loyalty account information, and wherein the method further comprises receiving loyalty account information from one or more loyalty account systems.

13. A computer system configured to collect player information, the system comprising:

a component adapted to receive player performance data from a plurality of gaming establishments, the player performance information relating to at least one player;

a component adapted to receive non-gaming player information from a plurality of independent organizations comprising advertising networks, consumer websites, data collection organizations, or combinations thereof;

a component adapted to store the received player performance data and the received non-gaming player information; and

a component adapted to determine a rating of the at least one player based at least in part on the stored player performance data and the non-gaming player information, wherein the rating is indicative of the player'"'"'s value to one of the plurality of gaming establishments.

14. The computer system according to claim 13, further comprising a component adapted to extend an offer to the player based on the determined rating.

15. The computer system according to claim 13, wherein the player performance data is received from the plurality of gaming establishments by accessing a frequent player account associated with at least one of the plurality of gaming establishments.

16. The computer system according to claim 13, further comprising a component adapted to collect any one of the following:

demographic information, behavioral information, online activity, or offline activity related to the player.

17. The computer system according to claim 13, further comprising a component adapted to collect data directly from the player.

18. The computer system according to claim 13, wherein the player performance data includes frequent player account information, and wherein the component adapted to determine a rating of the player further comprises:

a component adapted to determine a rate of change in frequent player account points awarded to the player; and

a component adapted to determine the rating based on the determined rate of change.

19. The computer system according to claim 18, wherein the rate of change in frequent player account points is determined to be indicative of a rate of play by the player.

20. The computer system according to claim 13, wherein the player performance data includes win/loss statement information, and wherein the component adapted to determining a rating of the player further comprises:

a component adapted to determine an overall win/loss performance based on a plurality of win/loss statements collected from the plurality of gaming establishments; and

a component adapted to determine the rating based on the determined overall win/loss performance.