System for providing mobile advertisement actions

• US 8,644,808 B2
• Filed: 03/31/2008
• Issued: 02/04/2014
• Est. Priority Date: 03/31/2008
• Status: Expired due to Fees

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Gupta, Arvind, Tiwari, Ashutosh, Venkatraman, Gopalakrishnan, Cheung, Dominic, Bennett, Stacy R., Koen, Douglas B.
• Primary Examiner(s): Patel, Ajit
• Assistant Examiner(s): PEREZ, JULIO R
• Application Number:
  US12/059,460
• Publication Number:
  US 20090247140A1
• Time in Patent Office: 2,136 Days
• Field of Search: 705/14.58, 705/14.63, 705/26, 455/414.2, 455/456.3
• US Class Current: 455/414.3
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: H04M 1/72445 for supporting Internet browser applications

Abstract

A system for providing mobile advertisement actions may include a memory to store a request, mobile carrier data, mobile advertisement data, and mobile advertisement action data. The system may include an interface operatively connected to the memory to communicate with a mobile device. The system may include a processor operatively connected to the memory and the interface. The processor may receive information and a request from the mobile device via the interface and may determine the mobile carrier data relating to a mobile carrier associated with the mobile device. The processor may identify the mobile advertisement data and the mobile advertisement action targeted to the request and the mobile carrier data. The processor may append the mobile advertisement action data to the mobile advertisement data. The processor may provide the mobile advertisement data with the appended mobile advertisement action data to the mobile device via the interface.

Claims

1. A computer-implemented method for providing a mobile advertisement including mobile advertisement actions, comprising:

receiving, with a processor of an advertising service provider, a request from a cellular device, the cellular device being in communication with a cellular carrier of a plurality of cellular carriers, the received request including information about a geographic location of the cellular device;

determining, with the processor, an identity of the cellular carrier in communication with the cellular device, the processor of the advertising service provider being in communication with the plurality of cellular carriers for providing advertisements to respective cellular devices which are in communication with respective cellular carriers of the plurality of cellular carriers, a provision of advertisements being based at least in part on an identity of a respective cellular carrier;

identifying, with the processor, a mobile advertisement targeted to both the request and the cellular carrier based on the geographic location of the cellular device;

identifying, with the processor, a cellular call action associated with the identified mobile advertisement and targeted to the geographic location of the cellular device, the cellular call action having a function of causing the cellular device to perform a telephone call to a phone number associated with the identified mobile advertisement when activated by a user of the cellular device;

appending, with the processor, the cellular call action to the mobile advertisement by including a link or button in the identified mobile advertisement when the identified mobile advertisement is displayed on the cellular device; and

providing, with the processor, the identified mobile advertisement with the appended cellular call action to the cellular device.

2. The method of claim 1 wherein the request is a request to perform a search based on a keyword.

3. The method of claim 2 wherein the identified mobile advertisement and the cellular call action are targeted to the keyword.

4. The method of claim 1 wherein the request comprises a mobile message.

5. The method of claim 1 wherein the request comprises a voice communication.

6. A system for providing mobile advertisement actions, comprising:

a memory to store a request, cellular carrier data, mobile advertisement data, and cellular call action data;

an interface operatively connected to the memory to communicate with a cellular device; and

a processor operatively connected to the memory and the interface, the processor being configured to;

receive information of the cellular device and a request from the cellular device via the interface, the cellular device being in communication with a cellular carrier of a plurality of cellular carriers, the received information including geographic location information of the cellular device,

determine cellular carrier data relating to an identity of the cellular carrier in communication with the cellular device, the processor being in communication with the plurality of cellular carriers for providing advertisements to respective cellular devices which are in communication with respective cellular carriers of the plurality of cellular carriers, a provision of the advertisements being based at least in part on the identity of a respective cellular carrier,

identify mobile advertisement data and cellular call action data targeted to both the request and the cellular carrier data based on the geographic location information of the cellular device, wherein the cellular call action data has a function of causing the cellular device to perform a telephone call to a phone number associated with a mobile advertisement defined by the identified mobile advertisement data,

append the cellular call action data to the mobile advertisement data by including a link or button in the mobile advertisement when the mobile advertisement is displayed on the cellular device, and

communicate the mobile advertisement data with the appended cellular call action data to the cellular device via the interface.

7. The system of claim 6 wherein the request is a request to search for a keyword.

8. The method of claim 7 wherein the processor is further configured to perform the search requested and communicate a set of search results, mobile advertisement data, and the cellular call action to the cellular device via the interface.

9. The system of claim 6 wherein the information received by the processor further comprises user data about a user of the cellular device.

10. The system of claim 6 wherein the cellular device comprises a mobile phone.

11. The system of claim 6 wherein the interface is configured to communicate to the cellular device via the cellular carrier.

12. A non-transitory computer-readable storage medium comprising a set of instructions for providing a mobile advertisement including a mobile advertisement action, the set of instructions to direct a processor of an advertising service provider to perform acts of:

receiving a request from a cellular device, the cellular device being in communication with a cellular carrier of a plurality of cellular carriers, the request including information about a geographic location of the cellular device;

determining an identity of the cellular carrier in communication with the cellular device, wherein the processor of the advertising service provider is in communication with the plurality of cellular carriers for providing advertisements to respective cellular devices which are in communication with respective cellular carriers of the plurality of cellular carriers, a provision of advertisements being based at least in part on an identity of a respective cellular carrier;

identifying a mobile advertisement targeted to both the request and the cellular carrier based on the geographic location of the cellular device;

identifying a cellular call action associated with the identified mobile advertisement and targeted to the geographic location of the cellular device, the cellular call action having a function of causing the cellular device to perform a telephone call to a phone number associated with the identified mobile advertisement when activated by a user of the cellular device;

appending the cellular call action to the mobile advertisement by including a link or button in the identified mobile advertisement when the identified mobile advertisement is displayed on the cellular device; and

providing the identified mobile advertisement with the appended cellular call action to the cellular device.

13. The non-transitory computer-readable storage medium of claim 12, wherein the request is a request to perform a search based on a keyword.

14. The non-transitory computer-readable storage medium of claim 13, wherein the identified mobile advertisement and the cellular call action are targeted to the keyword.