Mobile device marketing and advertising platforms, methods, and systems

• US 8,645,186 B2
• Filed: 01/13/2012
• Issued: 02/04/2014
• Est. Priority Date: 07/09/2007
• Status: Active Grant

• Current Assignee: Red Rock, Series 58 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Velti PLC
• Inventors: Dendris, Nikolaos, Moukas, Alexandros, Kaskavelis, Christos, Kontarinis, Dimitrios, Nassiakou, Maria, Tsakalos, Konstantinos, Giannakis, Konstantinos
• Primary Examiner(s): LOFTIS, JOHNNA RONEE
• Application Number:
  US13/350,263
• Publication Number:
  US 20120179534A1
• Time in Patent Office: 753 Days
• Field of Search: 705/7.29
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 10/0631 Resource planning, allocation, distributing or scheduling for enterprises or organisations
• CPC Class Codes: G06Q 20/108 Remote banking, e.g. home banking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A mobile marketing campaign platform and method including: a planning module including: a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module including: design tools for designing an executable campaign from the campaign design made from the templates; and operating tools for causing the executable campaign to execute over multiple mobile services; and a reporting module including: tracking means for tracking at least one of a campaign activity, the campaign performance objectives; and the brand performance objectives.

Claims

1. A mobile device targeted advertising system comprising:

a memory device; and

a processor in communication with the memory device, wherein the memory device comprises instructions that when executed by the processor cause the processor to;

display an interface configured to plan an advertising campaign targeted to one or more users of mobile devices, the advertising campaign comprising a plurality of campaign activities;

set a budget based on the campaign activities in response to one or more inputs;

set one or more objectives for the advertising campaign in response to one or more inputs, each objective having one or more performance metrics;

execute the advertising campaign over one or more mobile device communication channels;

receive data from one or more of the mobile devices in response to users participating in one or more of the campaign activities; and

generate one or more reports relating to performance of the advertising campaign in response to the received data and at least one of the performance metrics.

2. The system of claim 1 wherein the memory device further comprises instructions that when executed by the processor cause the processor to collect and filter profile information and select the users based upon the profile information.

3. The system of claim 1 wherein each campaign activity is executed using a state machine representation.

4. The system of claim 1 wherein the memory device further comprises instructions that when executed by the processor cause the processor to:

create a community having a forum; and

deliver content to the community,

wherein the community is accessible within a social network.

5. The system of claim 1 wherein the memory device further comprises instructions that when executed by the processor cause the processor to:

offer a transaction over a mobile device communication link;

receive a response to the offer of the transaction by way of the mobile communication device link; and

generate a scanable identifier as a confirmation of receiving the response to the offer.

6. The system of claim 5 wherein the offered transaction is selected from the group consisting of:

a sale of a product, a sale of a service, a sale of tickets to an event, and a reservation request.

7. The system of claim 1 wherein the memory device further comprises instructions that when executed by the processor cause the processor to:

transmit a message with a link to one or more of the users;

receive mobile device information in response to one or more users accessing the link;

generate content for display on a plurality of the mobile devices using a common file format hierarchy; and

render the content generated using the common file format for each of the users accessing the link as a function of mobile device type.

8. The system of claim 7 wherein the content is selected from the group consisting of:

a message, an advertisement, a website, a game, and an email.

9. The system of claim 1 wherein the memory device further comprises instructions that when executed by the processor cause the processor to:

transmit advertisements to a plurality of the users of the mobile devices;

access a database comprising mobile device profile data;

execute a rules module defining a targeted audience based on the mobile device profile data; and

broadcast advertisements to the targeted audience.

10. A method of targeting advertisements to mobile device users comprising:

displaying a graphical user interface configured to plan an advertising campaign targeted to one or more users of mobile devices, the advertising campaign comprising a plurality of campaign activities;

setting a budget based on the campaign activities in response to one or more inputs;

setting one or more objectives for the advertising campaign in response to one or more inputs, each objective having one or more performance metrics;

executing the advertising campaign over one or more mobile device communication channels;

receiving data from one or more of the mobile devices in response to users participating in one or more of the campaign activities; and

generating one or more reports relating to performance of the advertising campaign in response to the received data and at least one of the performance metrics.

11. The method of claim 10 further comprising the steps of filtering profile information and selecting the users based upon the profile information.

12. The method of claim 10 further comprising the step of executing a plurality of the campaign activities using a state machine representation.

13. The method of claim 10 further comprising the steps of:

creating a community having a forum for the users; and

delivering content to the community,

wherein the community is accessible within a social network.

14. The method of claim 10 further comprising the steps of:

offering a transaction over a mobile device communication link;

receiving a response to the offer of the transaction by way of the mobile communication device link; and

generating a scanable identifier as a confirmation of receiving the response to the offer.

15. The method of claim 14 wherein the offered transaction is selected from the group consisting of:

a sale of a product, a sale of a service, a sale of tickets to an event, and a reservation request.

16. The method of claim 10 further comprising the steps of:

transmitting an advertising message with a link to a plurality of the users of mobile devices;

receiving mobile device information in response to one or more users accessing the link;

generating content for display on a plurality of the mobile devices using a common file format hierarchy; and

rendering the content generated using the common file format for each of the users accessing the link as a function of mobile device type.

17. The method of claim 16 wherein the content is selected from the group consisting of:

a message, an advertisement, a website, a game, and an email.

18. The method of claim 10 further comprising the steps of:

transmitting one or more responses to messages received from the mobile devices after the messages have been processed by a text matching algorithm, the responses generated in response to a change in a state of a state machine.

19. The method of claim 10 further comprising the steps of generating an alert when a performance target based on one or more performance metrics is not met.

20. The method of claim 10 further comprising the step of executing a state machine representation described by a state machine definition and run by a state machine execution runtime system, wherein the advertising campaign is provided as a series of states in the state machine representation and changing one or more of such states in response to data received from one or more of the mobile device users.