Real time user activity-driven targeted advertising system
First Claim
Patent Images
1. A method of delivering a selected advertisement to a target advertising market, comprising:
- with at least one computing device, collecting data relating to consumer information gathering, wherein the data corresponds to search requests from a first set of user devices corresponding to a first set of users, wherein the search requests from the first set of user devices correspond to a time period and a location;
analyzing, by the least one computing device, the data relating to consumer information gathering;
determining an indication of consumer interest that corresponds to the time period and the location;
defining, by the at least one computing device, the target advertising market utilizing the indication of consumer interest, wherein the target advertising market is at least partially based on the time period and the location;
identifying, by the least one computing device, a second set of user devices that corresponds to the target advertising market, the second set of user devices corresponding to a second set of users, each of the second set of users being different from each of first set of users, wherein the determining of the indication of consumer interest was not based on the second set of users;
identifying, by the least one computing device, the selected advertisement at least partially based on one or more of the time period, the location, and/or the target advertising market; and
transmitting, by the at least one computing device, the selected advertisement via at least one communication channel to the second set of user devices.
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Abstract
A system and method of delivering an advertisement to a target market, may comprise with at least one computing device, collecting data relating to consumer information gathering (accessing activity); analyzing the data relating to consumer information gathering, to determine a consumer interest trend; utilizing the consumer interest trend to define a target advertising market; and utilizing at least one communications channel delivering a selected advertisement related to the target advertising market to user devices within the target advertising market.
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Citations
19 Claims
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1. A method of delivering a selected advertisement to a target advertising market, comprising:
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with at least one computing device, collecting data relating to consumer information gathering, wherein the data corresponds to search requests from a first set of user devices corresponding to a first set of users, wherein the search requests from the first set of user devices correspond to a time period and a location; analyzing, by the least one computing device, the data relating to consumer information gathering; determining an indication of consumer interest that corresponds to the time period and the location; defining, by the at least one computing device, the target advertising market utilizing the indication of consumer interest, wherein the target advertising market is at least partially based on the time period and the location; identifying, by the least one computing device, a second set of user devices that corresponds to the target advertising market, the second set of user devices corresponding to a second set of users, each of the second set of users being different from each of first set of users, wherein the determining of the indication of consumer interest was not based on the second set of users; identifying, by the least one computing device, the selected advertisement at least partially based on one or more of the time period, the location, and/or the target advertising market; and transmitting, by the at least one computing device, the selected advertisement via at least one communication channel to the second set of user devices. - View Dependent Claims (2, 3, 4, 5, 16, 17, 18, 19)
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6. A non-transitory computer readable storage medium storing instructions for delivering a selected advertisement to a target advertising market, the instructions when executed by a computing device, perform a method comprising:
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collecting data relating to consumer information gathering, wherein the data corresponds to search requests from a first set of user devices corresponding to a first set of users, wherein the search requests from the first set of user devices correspond to a time period and a location; analyzing the data relating to consumer information gathering; determining an indication of consumer interest that corresponds to the time period and the location; defining the target advertising market utilizing the indication of consumer interest, wherein the target advertising market is at least partially based on the time period and the location; identifying a second set of user devices that corresponds to the target advertising market, the second set of user devices corresponding to a second set of users, each of the second set of users being different from each of first set of users, wherein the determining of the indication of consumer interest was not based on the second set of users; identifying the selected advertisement at least partially based on one or more of the time period, the location, and/or the target advertising market; and transmitting a selected advertisement via at least one communication channel to the second set of user devices. - View Dependent Claims (7, 8, 9, 10)
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11. A system for delivering a selected advertisement to a target market, comprising:
a computing device configured to; collect data relating to consumer information gathering, wherein the data corresponds to search requests from a first set of user devices corresponding to a first set of users, wherein the search requests from the first set of user devices correspond to a time period and a location; analyze the data relating to consumer information gathering; determine an indication of consumer interest that corresponds to the time period and the location; define a target advertising market utilizing the indication of consumer interest, wherein the target advertising market is at least partially based on the time period and the location; identify a second set of user devices that corresponds to the target advertising market, the second set of user devices corresponding to a second set of users, each of the second set of users being different from each of first set of users, wherein the determining of the indication of consumer interest was not based on the second set of users; identify the selected advertisement at least partially based on one or more of the time period, the location, and/or the target advertising market; and transmit, via at least one communication channel, a selected advertisement to the second set of user devices. - View Dependent Claims (12, 13, 14, 15)
Specification