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Associative search engine

  • US 8,645,351 B2
  • Filed: 12/21/2012
  • Issued: 02/04/2014
  • Est. Priority Date: 02/13/1997
  • Status: Expired due to Fees
First Claim
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1. A method of providing search results and advertisements to a user, the method comprising:

  • associating user preferences with the user;

    receiving a search request from the user;

    searching at least one database based on the search request and the user preferences to produce at least one search result;

    selecting at least one advertisement from an advertisement database based on the user preferences and the search request;

    providing the at least one search result and the at least one advertisement to the user;

    modifying the user preferences associated with the user based on the search request;

    receiving search refinement input from the user;

    producing at least one modified search result based on at least the search refinement input;

    updating the at least one advertisement selected from the advertisement database based at least in part on the modified user preferences and the search refinement input; and

    providing at least one of the at least one modified search result and the updated at least one advertisement to the user.

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