Method for enhancing content using persistent content identification

• US 8,645,838 B2
• Filed: 11/18/2008
• Issued: 02/04/2014
• Est. Priority Date: 10/01/1998
• Status: Expired due to Term

• Current Assignee: Digimarc Corporation
• Original Assignee: Digimarc Corporation
• Inventors: Ramos, Daniel O., MacIntosh, Brian T., Rhoads, Geoffrey B.
• Primary Examiner(s): VU, THANH T
• Application Number:
  US12/273,343
• Publication Number:
  US 20090138484A1
• Time in Patent Office: 1,904 Days
• Field of Search: 715/741, 715/742, 715/743, 715/749
• US Class Current: 715/741
• CPC Class Codes: G06F 11/3466 Performance evaluation by tracing or monitoring
• CPC Class Codes: G06F 16/00 Information retrieval; Database structures therefor; File system structures therefor
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8358 involving watermark protecting executable software by watermarking G06F21/16; image watermarking in general G06T1/0021; watermarks inserted in still images for transmission purposes H04N1/32144; inserting watermarks during video coding H04N19/467

Abstract

Methods for enhancing content objects within web pages use persistent content identification to identify content signals and associate behaviors with the content signals, such as controlling rendering of the content signals along with other information, such as advertising. One method executes within a user device and automatically inserts code within the web page to fetch remote information used in connection with rendering the content signal in a web page. Another method operates on a server and enhances a content object so that it will have certain behaviors when downloaded and presented with a web page.

Claims

1. A method comprising:

receiving a web page;

identifying a media object included in the web page;

deriving, using a processor, content identification information from audibly or visually perceptible attributes of the media object, wherein the content identification information identifies the media object, and wherein the content identification information is imperceptibly embedded in the media object;

in response to identifying the media object, dynamically generating code for execution with the web page on the processor to fetch remote information; and

rendering the remote information with the web page, wherein remote information is obtained from a remote server using the identity of the media object.

2. The method of claim 1, wherein the web page is received from a server different than the remote server.

3. The method of claim 1, wherein the remote information comprises an address of a content object to be played within the web page along with the media object.

4. The method of claim 3, wherein the remote information includes usage control information specifying actions to be performed at play back of the media object.

5. The method of claim 1, wherein the media object comprises a video and wherein the remote information specifies an image, video or audio object to be played with the video.

6. The method of claim 1, wherein the code comprises code for performing monitoring of playback of the media object in the web page.

7. The method of claim 6, wherein the code for performing monitoring sends a transaction event to a monitoring server.

8. The method of claim 1, wherein the remote information comprises information to control advertising to be played with the media object.

9. The method of claim 8, wherein the advertising is dependent on user preference information.

10. The method of claim 8, wherein the advertising is superimposed over a display of rendering of the media object within the web page.

11. The method of claim 8, wherein the advertising is displayed as an initial screen in a display of a rendering of the media object.

12. The method of claim 1, wherein deriving content identification information comprises decoding a digital watermark from the media object.

13. The method of claim 1, wherein the remote information is obtained from a plurality of different servers and aggregated for rendering within the web page.

14. A non-transitory computer readable medium having instructions stored thereon, the instructions comprising:

instructions to receive a web page on a device comprising a processor;

instructions to identify a media object included in the web page;

instructions to derive content identification information from audibly or visually perceptible attributes of the media object, wherein the content identification information identifies the media object, and wherein the content identification information is imperceptibly embedded in the media object;

instructions to generate, in response to identifying the signal, code dynamically for execution with the web page on the processor, the code operable to fetch remote information; and

instructions to render the remote information with the web page, wherein the remote information is obtained from a remote server using the identity of the media object.

15. A method for enhancing content objects, the method comprising:

receiving a content object uploaded to a server via a network;

reading a media object included in the content object;

deriving, using a processor, content identification information from audibly or visually perceptible attributes of the media object, wherein the content identification information is used to determine identity of the media object, and wherein the content identification information is imperceptibly embedded in the media object; and

in response to identifying the signal, generating usage control instructions for controlling rendering of the content object within a web page in which the content object is included, wherein the usage control instructions specify remote information for rendering with the web page, and wherein the remote information is obtained from a remote server.

16. The method of claim 15, wherein the remote information comprises an address of a content object to be played within the web page along with the media object.

17. The method of claim 15, wherein the remote information includes usage control information specifying actions to be performed at play back of the media object.

18. The method of claim 15, wherein the media object comprises a video and the remote information specifies an image, video or audio object to be played with the video.

19. The method of claim 15, wherein the usage control instructions comprise code for performing monitoring of playback of the media object in the web page.

20. The method of claim 19, wherein the code for performing monitoring sends a transaction event to a monitoring server.

21. The method of claim 15, wherein the remote information comprises information to control advertising to be played with the media object.

22. The method of claim 21, wherein the advertising is dependent on user preference information.

23. The method of claim 21, wherein the advertising is superimposed over a display of rendering of the media object within the web page.

24. The method of claim 21, wherein the advertising is displayed as an initial screen in a display of a rendering of the media object.