Systems and methods for awarding affinity points based upon remote control usage
First Claim
Patent Images
1. A method for selecting advertising content associated with media content, said method comprising the steps of:
- receiving by a portable device a user input for a channel up or channel down command for viewing on an associated media device;
determining a new channel selection based on the user input for the channel up or channel down command, a channel map stored on the portable device, and an indication of a currently selected channel stored on the portable device;
storing the new channel selection within said portable device;
sending a command to the media device including a channel indicator for the new channel selection;
using said stored new channel selection to select an advertisement for display to the user; and
displaying the selected advertisement to the user.
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Abstract
Systems and methods for providing and promoting television programming, advertisements, and other content to selected viewers. A display is provided on a remote control device, prompts are provided on the display, and viewer responses to those prompts are monitored, stored in memory, and thereafter processed to reward viewers for responding properly to the prompts. Various methods for promoting such programs are also described.
165 Citations
19 Claims
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1. A method for selecting advertising content associated with media content, said method comprising the steps of:
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receiving by a portable device a user input for a channel up or channel down command for viewing on an associated media device; determining a new channel selection based on the user input for the channel up or channel down command, a channel map stored on the portable device, and an indication of a currently selected channel stored on the portable device; storing the new channel selection within said portable device; sending a command to the media device including a channel indicator for the new channel selection; using said stored new channel selection to select an advertisement for display to the user; and displaying the selected advertisement to the user. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A portable device comprising:
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a display; a transmitter and receiver circuitry for transmitting signals to an associated media device and receiving signals from a media content guide data transmission source; a microprocessor; an interface for receiving a user input for a channel up or channel down command for the media device; and a memory, said microprocessor controlling said display and said transmitter and receiver circuitry, and said memory having stored therein a program that, when executed by said microprocessor, allows for determining a new channel selection based on the user input for the channel up or channel down command, a channel map stored on the portable device, and an indication of a currently selected channel stored on the portable device; sending a command for the media device including a channel indicator for the new channel selection; and at least one of advertising and promotional content to be selected for display based upon a predetermined relationship between said at least one of advertising and promotional content and the new channel selection. - View Dependent Claims (8, 9, 10, 11)
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12. A method for selecting advertising content associated with media content, said method comprising the steps of:
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receiving by a portable device a user input for selecting media content for viewing on an associated media device; determining a new media channel selection based on the user input for the selected media content and a channel map stored on the portable device; storing the new media channel selection within said portable device; sending a command to the media device including a media channel indicator for the new media channel selection; selecting at least one of an advertisement or a question for depiction on a display provided on said portable device based on said stored new channel selection; displaying the selected at least one advertisement or question. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19)
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Specification