Methods and apparatus for auditing signage

• US 8,649,610 B2
• Filed: 10/30/2012
• Issued: 02/11/2014
• Est. Priority Date: 04/10/2008
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Hicks, Michael Alan
• Primary Examiner(s): SHAH, UTPAL D
• Application Number:
  US13/664,149
• Publication Number:
  US 20130067505A1
• Time in Patent Office: 469 Days
• Field of Search: None
• US Class Current: 382/218
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06T 2207/30244 Camera pose
• CPC Class Codes: G06T 7/70 Determining position or orientation of objects or cameras camera calibration G06T7/80
• CPC Class Codes: H04N 21/24 Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests monitoring of server performance or load G06F11/34; arrangements for observation, testing or troubleshooting for broadcast or for distribution combined with broadcast H04H20/12
• CPC Class Codes: H04N 23/69 Control of means for changing angle of the field of view, e.g. optical zoom objectives or electronic zooming

Abstract

Example methods and apparatus for auditing signage are disclosed. A disclosed example method involves directing an operator to a signage location and capturing an image of a signage at the signage location. The example method also includes detecting an actual characteristic of the signage based on the image and comparing the actual characteristic to an expected characteristic.

Claims

1. A method of monitoring distribution of a motion picture comprising:

directing an operator to a movie theater having signage;

capturing an image of the signage;

detecting an actual title of a motion picture based on the image;

recording an actual date the image was captured; and

comparing the actual title and the actual date to a contract term.

2. A method as defined in claim 1 further comprising comparing the actual title and the actual date with an expected title and expected date, respectively.

3. A method as defined in claim 1, wherein the actual title is detected via optical character recognition.

4. A method as defined in claim 1 further comprising detecting whether royalties were paid for showing the motion picture on the actual date and generating a report based on the detection.

5. A method as defined in claim 1 further comprising:

adjusting a pan and tilt mechanism to point an image capturing device towards the signage; and

capturing the image of the signage.

6. A system for monitoring the distribution of a motion picture comprising:

an image capturing device to capture an image of signage at a movie theater;

a processor to detect an actual title based on the image and to record an actual date the image was captured; and

a comparator to compare one or more of the actual date to an expected date or the actual title to an expected title to detect unauthorized distribution.

7. A system as defined in claim 6 further comprising an instructor to direct an operator to the theater having the signage.

8. A system as defined in claim 7, wherein the instructor is to adjust a pan and tilt mechanism to point the image capturing device towards the signage.

9. A system as defined in claim 6, wherein the processor is to detect the actual title using optical character recognition.

10. A system as defined in claim 6, wherein the processor is to detect whether royalties were paid for showing the motion picture on the actual date and generate a report based on the detection.

11. A tangible machine accessible storage device or storage disc comprising instructions that, when executed, cause a machine to at least:

capture an image of a sign at a theater;

detect an actual title based on the image;

record an actual date the image was captured; and

compare the actual date and the actual title with a contract term.

12. A tangible machine accessible storage medium as defined in claim 11, wherein the instructions further cause the machine to direct an operator to the theater having the sign.

13. A tangible machine accessible storage medium as defined in claim 11, wherein the instructions further cause the machine to compare the actual title and the actual date with an expected title and expected date, respectively.

14. A tangible machine accessible storage medium as defined in claim 11, wherein the instructions further cause the machine to detect the actual title via optical character recognition.

15. A tangible machine accessible storage medium as defined in claim 11, wherein the instructions further cause the machine to:

adjust a pan and tilt mechanism to point to an image capturing device towards the sign; and

capture the image of the sign.