Third party authored web assets within webpage implementation server system

• US 8,650,076 B2
• Filed: 02/08/2013
• Issued: 02/11/2014
• Est. Priority Date: 06/07/2000
• Status: Expired due to Fees

• Current Assignee: Distefano Website Innovations LLC
• Original Assignee: DiStefano Patent Trust III, LLC
• Inventors: DiStefano, III, Thomas L.
• Primary Examiner(s): Lastra, Daniel
• Application Number:
  US13/763,266
• Publication Number:
  US 20130151338A1
• Time in Patent Office: 368 Days
• Field of Search: 705/14.1
• US Class Current: 705/14.1
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06F 40/134 Hyperlinking
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

A method, within a computer hardware system, includes the following. A first functional marketing element associated with a second entity is inserted within a first website associated with a first entity. A second functional marketing element associated with the first entity is reciprocally inserted within a second website associated with the second entity based upon the first functional marketing element being inserted within the first website. A list of web assets is provided to the first entity in response to a search request, and a selected one of the web assets is inserted within the first website. The second functional marketing element, within the second website, includes a link to the first website, and the first functional marketing element, within the first website, includes a link to the second website.

Claims

1. A method, within a computer hardware system, comprising:

inserting, within a first web page associated with a first entity, a first functional marketing element associated with a second entity;

reciprocally inserting, within a second web page associated with the second entity, a second functional marketing element associated with the first entity based upon the first functional marketing element being inserted within the first web page;

providing, to the first entity and in response to a search request, a list of web assets; and

inserting, within the first web page, a selected one of the web assets, wherein

the second functional marketing element, within the second web page, includes a link to the first web page, and

the first functional marketing element, within the first web page, includes a link to the second web page.

2. The method of claim 1, wherein

the second functional marketing element includes an image.

3. The method of claim 2, further comprising

receiving, from the first entity, the image.

4. The method of claim 1, wherein

the computer hardware system is a server system.

5. The method of claim 4, wherein

the server system is a webpage implementation server system.

6. The method of claim 1, wherein

the first web page includes one or more web pages.

7. The method of claim 1, wherein

the selected web asset is a functional application.

8. The method of claim 1, wherein

the selected web asset is authored by a third party separate from the computer hardware system.

9. A webpage implementation server system, comprising:

a computer hardware system configured to perform;

inserting, within a first web page associated with a first entity, a first functional marketing element associated with a second entity;

reciprocally inserting, within a second web page associated with the second entity, a second functional marketing element associated with the first entity based upon the first functional marketing element being inserted within the first web page;

providing, to the first entity and in response to a search request, a list of web assets; and

inserting, within the first web page, a selected one of the web assets, wherein

the second functional marketing element, within the second web page, includes a link to the first web page, and

the first functional marketing element, within the first web page, includes a link to the second web page.

10. The server system of claim 9, wherein

the second functional marketing element includes an image.

11. The server system of claim 10, wherein the computer hardware system is further configured to perform

receiving, from the first entity, the image.

12. The server system of claim 9, wherein

the first web page includes one or more web pages.

13. The server system of claim 9, wherein

the selected web asset is a functional application.

14. The server system of claim 9, wherein

the selected web asset is authored by a third party separate from the computer hardware system.

15. A webpage implementation system, comprising:

a client computer associated with a first entity; and

a server system configured to perform;

inserting, within a first web page associated with the first entity, a first functional marketing element associated with a second entity;

reciprocally inserting, within a second web page associated with the second entity, a second functional marketing element associated with the first entity based upon the first functional marketing element being inserted within the first web page;

providing, to the first entity and in response to a search request, a list of web assets; and

inserting, within the first web page, a selected one of the web assets, wherein

the second functional marketing element, within the second web page, includes a link to the first web page, and

the first functional marketing element, within the first web page, includes a link to the second web page.

16. The webpage implementation system of claim 15, wherein

the second functional marketing element includes an image.

17. The webpage implementation system of claim 16, wherein the server system is further configured to perform

receiving, from the first entity via the client computer, the image.

18. The webpage implementation system of claim 15, wherein

the first web page includes one or more web pages.

19. The webpage implementation system of claim 15, wherein the server system is further configured to perform

generating, based upon input provided by the first entity, the first web page;

and

generating, based upon input provided by the second entity, the second web page.

20. The webpage implementation system of claim 15, wherein

the selected web asset is a functional application.