×

Promotion planning system

  • US 8,650,079 B2
  • Filed: 02/28/2005
  • Issued: 02/11/2014
  • Est. Priority Date: 02/27/2004
  • Status: Active Grant
First Claim
Patent Images

1. A method comprising:

  • generating, for each of a plurality of customers, an individualized customer model using historical transaction data that is associated solely with the customer;

    receiving a user input that indicates a goal of a promotion, wherein the goal identifies a desired long term effect of the promotion that occurs after the promotion has ended, and wherein the goal is selected from the group consisting of;

    causing long term switches to a brand after the promotion has ended, causing a change in long term revenue after the promotion has ended, and causing a long term change in volume of sales after the promotion has ended;

    automatically selecting a subset of the plurality of customers that are to be targeted with the promotion, based at least on the goal and the customer models;

    automatically deriving suggested promotion parameters based at least on the goal for the subset of customers;

    simulating, by one or more processors, an effect of the promotion on the subset of customers by applying the suggested promotion parameters to each of the individualized customer models that are associated with the subset of the customers that are selected to be targeted with the promotion; and

    transmitting a promotional offer to one or more of the customers of the subset based on an outcome of simulating the effect of the promotion on the subset of customers.

View all claims
  • 2 Assignments
Timeline View
Assignment View
    ×
    ×