Analyzing transactional data
First Claim
1. A method for determining a communication relationship of a first individual to a second individual, the method being performed by a computer, the method comprising:
- detecting implicit communication to form detected implicit communication according to at least one transactional event, wherein said transactional event relates to a commercial transaction and wherein said commercial transaction relates to a purchase of a product, wherein said detected implicit communication comprises purchasing the same or similar products at the same or similar time and also further comprises one or more of communication performed through a computer network, communicating within the same cellular cell on a repeated basis, one or more of communicating from, living in, or working in the same geographical location at the same time, wherein said detected implicit communication is detected according to proximity in at least one of time and location to said at least one transactional event;
determining the communication relationship through said detected implicit communication, said determining the communication relationship comprising analyzing said detected implicit communication according to content and frequency to detect a potential communication relationship, and further comprising analyzing the potential communication relationship to determine an effective level of influence according to a mathematical model of influence to determine an importance of the communication relationship, wherein said analyzing the potential communication relationship comprises analyzing said detected implicit communication for a possible transfer of information between each plurality of members having said relationship to determine influence according to a mathematical model of information transfer through implicit communication, wherein said mathematical model determines a weighting of said influence, wherein said weighted influence determines said importance of the potential communication relationship; and
determining at least one marketing action according to the potential communication relationship and to said importance of the potential communication relationship.
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Abstract
A system and method for measuring or at least detecting the effect of at least implicit communication on transactions within a social group, optionally such as consumer purchases for example. The group may optionally comprise a social network, a pair, 3 or more individuals and so forth. By “implicit communication” it is meant communication for which there is no record, for example in a database. The aftereffects of such communication may optionally be determined, detected and/or measured through detection and/or measurement of influence, as described in greater detail below. For example, if a first consumer performs purchase of an item and a second consumer later purchases the same or similar item within a given time period, the two purchases may optionally be linked through influence which may in turn have optionally occurred through implicit communication. Optionally, the system and method may also measure or at least detect the effect of explicit communication, for which there is a record, for example in a database that describes the communication itself.
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Citations
15 Claims
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1. A method for determining a communication relationship of a first individual to a second individual, the method being performed by a computer, the method comprising:
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detecting implicit communication to form detected implicit communication according to at least one transactional event, wherein said transactional event relates to a commercial transaction and wherein said commercial transaction relates to a purchase of a product, wherein said detected implicit communication comprises purchasing the same or similar products at the same or similar time and also further comprises one or more of communication performed through a computer network, communicating within the same cellular cell on a repeated basis, one or more of communicating from, living in, or working in the same geographical location at the same time, wherein said detected implicit communication is detected according to proximity in at least one of time and location to said at least one transactional event; determining the communication relationship through said detected implicit communication, said determining the communication relationship comprising analyzing said detected implicit communication according to content and frequency to detect a potential communication relationship, and further comprising analyzing the potential communication relationship to determine an effective level of influence according to a mathematical model of influence to determine an importance of the communication relationship, wherein said analyzing the potential communication relationship comprises analyzing said detected implicit communication for a possible transfer of information between each plurality of members having said relationship to determine influence according to a mathematical model of information transfer through implicit communication, wherein said mathematical model determines a weighting of said influence, wherein said weighted influence determines said importance of the potential communication relationship; and determining at least one marketing action according to the potential communication relationship and to said importance of the potential communication relationship. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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Specification