Systems and methods for determining visibility and reputation of a user on the internet
First Claim
1. An apparatus comprising:
- one or more computer processing units configured to execute instructions associated with a plurality of modules, the modules comprising;
a visibility module configured to derive a hit visibility score for one or more hits from an information source, wherein the one or more hits result from one or more searches directed to a target entity and include information about the target entity, andwherein the hit visibility score indicates a likelihood that a corresponding hit is found by a searcher after the searcher searches for the target entity in the information source;
a sentiment module configured to derive a hit sentiment score for at least one of the one or more hits,wherein the hit sentiment score indicates a sentiment about the target entity conveyed by the at least one of the one or more hits; and
a reputation module configured to derive a reputation for the target entity based on the hit visibility score and the hit sentiment score; and
a data storage configured to store the one or more hits.
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Accused Products
Abstract
An apparatus comprises a visibility module configured to derive a hit visibility score for one or more hits from an information source, wherein the one or more hits are directed to a target entity, and wherein the hit visibility score indicates a likelihood that a corresponding hit is found by a searcher after the searcher searches for the target entity in the information source; a sentiment module configured to derive a hit sentiment score for at least one of the one or more hits, wherein the hit sentiment score indicates a sentiment about the target entity conveyed by the at least one of the one or more hits; and a reputation module configured to derive a reputation for the target entity based on the hit visibility score and the hit sentiment score.
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Citations
21 Claims
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1. An apparatus comprising:
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one or more computer processing units configured to execute instructions associated with a plurality of modules, the modules comprising; a visibility module configured to derive a hit visibility score for one or more hits from an information source, wherein the one or more hits result from one or more searches directed to a target entity and include information about the target entity, and wherein the hit visibility score indicates a likelihood that a corresponding hit is found by a searcher after the searcher searches for the target entity in the information source; a sentiment module configured to derive a hit sentiment score for at least one of the one or more hits, wherein the hit sentiment score indicates a sentiment about the target entity conveyed by the at least one of the one or more hits; and a reputation module configured to derive a reputation for the target entity based on the hit visibility score and the hit sentiment score; and a data storage configured to store the one or more hits. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer-implemented performed by one or more computer processing units, method comprising:
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deriving a hit visibility score for one or more hits from an information source, wherein the one or more hits result from one or more searches directed to a target entity and include information about the target entity, and wherein the hit visibility score indicates a likelihood that a corresponding hit is found by a searcher after the searcher searches for the target entity in the information source; deriving a hit sentiment score for at least one of the one or more hits, wherein the hit sentiment score indicates a sentiment about the target entity conveyed by the at least one of the one or more hits; and deriving, at the one or more computer processing units, a reputation for the target entity based on the hit visibility score and the hit sentiment score. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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Specification