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Advertisement insertion points detection for online video advertising

  • US 8,654,255 B2
  • Filed: 09/20/2007
  • Issued: 02/18/2014
  • Est. Priority Date: 09/20/2007
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • parsing, at a computing device, a first video into a plurality of shots that includes one or more shot boundaries; and

    determining, at the computing device, one or more insertion points for inserting a second video into the first video based on a discontinuity and an attractiveness of each of the one or more shot boundaries,the discontinuity of a shot boundary being a measure of dissimilarity between a pair of shots that are adjacent to the shot boundary, andthe attractiveness of the shot boundary being an amount of viewer attention that a corresponding shot boundary attracts that is estimated based on applying one or more attention models to the corresponding shot boundary and combining results from the one or more attention models in accordance with at least one of a linear weighted relationship characterizing the one or more attention models or a non-linear increasing relationship characterizing the one or more attention models.

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