User-controlled file interaction

• US 8,655,725 B2
• Filed: 03/30/2007
• Issued: 02/18/2014
• Est. Priority Date: 03/30/2007
• Status: Active Grant

• Current Assignee: Adobe Inc.
• Original Assignee: Adobe Systems Incorporated (Adobe Inc.)
• Inventors: Hopwood, Michael
• Primary Examiner(s): Weiss, John G
• Assistant Examiner(s): Macasiano, Marilyn G
• Application Number:
  US11/731,306
• Publication Number:
  US 20130124300A1
• Time in Patent Office: 2,517 Days
• Field of Search: 709/224, 709/232
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

User-controlled file interaction is described, including detecting an interaction with a file presented on a client, the interaction indicating a preference associated with the file, selecting other files for presentation based on the preference, the other files being similar to the element, and presenting the other files on the client.

Claims

1. A method, comprising:

performing by a computer;

presenting an advertisement;

detecting an interaction with the advertisement, the interaction comprising an input provided in response to the advertisement;

evaluating the input to determine feedback associated with the advertisement, wherein the input indicates a preference for a category of advertisements, wherein the category of advertisements includes a plurality of advertisements that are logically grouped and comprise the advertisement; and

using the feedback to select other advertisements.

2. The method of claim 1, further comprising storing the feedback with other feedback to provide a result, wherein the result is associated with performance of the advertisement.

3. The method of claim 1, further comprising storing the input and the interaction in a repository, the repository being configured for access.

4. The method of claim 1, wherein the advertisement is presented with other content.

5. The method of claim 1, wherein presenting the advertisement further comprises displaying a web page comprising the advertisement and other content.

6. The method of claim 1, wherein the interaction comprises moving a pointer over the advertisement.

7. The method of claim 1, wherein the interaction comprises selecting a region of the advertisement.

8. The method of claim 1, wherein the input is a rating.

9. The method of claim 8, wherein the rating is stored with other ratings.

10. The method of claim 1, further comprising detecting another interaction with another advertisement, wherein the another interaction comprises an input that is a veto of the another advertisement.

11. The method of claim 1, wherein the input indicates a preference associated with the advertisement.

12. The method of claim 1, wherein using the feedback to select other advertisements further comprises preventing further presentation of the advertisement if the input comprises a rating that is below a threshold value.

13. A method, comprising:

performing by a computer;

detecting an interaction with a file presented on a client, the interaction indicating a preference for a category of files, wherein the category of files includes a plurality of files that are logically grouped and comprise the file;

selecting other files for presentation based on the preference; and

presenting the other files selected for presentation on the client.

14. The method of claim 13, wherein the file is an advertisement.

15. The method of claim 13, wherein the file is accessed from a database.

16. The method of claim 13, further comprising detecting another interaction with another file, wherein the another interaction indicates a preference that is a veto of the another file.

17. The method of claim 13, wherein the preference is a rating.

18. The method of claim 17, wherein the other files are selected from the category indicated by the preference.

19. The method of claim 13, wherein the preference is a rating, the rating being used to select the other files if the rating is greater than a threshold value.

20. The method of claim 13, wherein the preference is a rating, the rating being used to select the other files if the rating is less than a threshold value.

21. The method of claim 13, wherein the preference comprises a rating, the rating being used to select the other files if the rating is greater than or equal to a threshold value.

22. The method of claim 13, wherein the preference comprises a rating, the rating being used to select the other files if the rating is less than or equal to a threshold value.

23. A system, comprising:

a memory configured to store data associated with an advertisement; and

logic configured to;

present an advertisement;

detect an interaction with the advertisement, the interaction comprising an input provided in response to the advertisement;

evaluate the input to determine feedback associated with the advertisement, wherein the input indicates a preference for a category of advertisements, wherein the category of advertisements includes a plurality of advertisements that are logically grouped and comprise the advertisement; and

use the feedback to select other advertisements.

24. The system of claim 23, wherein the input is stored in the memory with other inputs.

25. A system, comprising:

a repository configured to store data associated with a file and a preference provided in response to the file;

a processor configured to;

detect an interaction with the file presented on a client, the interaction indicating a preference for a category of files, wherein the category of files includes a plurality of files that are logically grouped and comprise the file;

select other files for presentation based on the preference; and

present the other files on the client.

26. The system of claim 25, wherein the preference is a rating provided using an application configured to accept ratings.

27. The system of claim 25, wherein the interaction comprises a request for the other files.

28. The system of claim 25, wherein the interaction comprises a request to prevent presentation of the other files if the other files are not similar to the file.

29. A computer readable storage medium storing a computer program product comprising computer instructions computer-executable for:

presenting an advertisement;

detecting an interaction with the advertisement, the interaction comprising an input provided in response to the advertisement, wherein the input indicates a preference for a category of advertisements, wherein the category of advertisements includes a plurality of advertisements that are logically grouped and comprise the advertisement;

evaluating the input to determine feedback associated with the advertisement; and

using the feedback to select other advertisements.

30. A computer readable storage medium storing a computer program product comprising computer instructions computer-executable for:

detecting an interaction with a file presented on a client, the interaction indicating a preference for a category of files, wherein the category of files includes a plurality of files that are logically grouped and comprise the file;

selecting other files for presentation based on the preference; and

presenting the selected other files on the client.