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System and method for determining a characteristic of an individual

  • US 8,655,804 B2
  • Filed: 11/17/2009
  • Issued: 02/18/2014
  • Est. Priority Date: 02/07/2002
  • Status: Active Grant
First Claim
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1. A method of determining a characteristic of an individual, the method comprising:

  • electronically recording an interaction of an individual;

    determining at least one nonconscious element of the interaction by the individual; and

    calculating at least one identifiable demographic characteristic of the individual based at least in part on the at least one nonconscious element using a programmable device, wherein the at least one identifiable demographic characteristic of the individual is at least one of age and gender.

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