System and method for determining a characteristic of an individual
First Claim
1. A method of determining a characteristic of an individual, the method comprising:
- electronically recording an interaction of an individual;
determining at least one nonconscious element of the interaction by the individual; and
calculating at least one identifiable demographic characteristic of the individual based at least in part on the at least one nonconscious element using a programmable device, wherein the at least one identifiable demographic characteristic of the individual is at least one of age and gender.
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Accused Products
Abstract
A system and method for determining a characteristic of an individual is provided. The method includes determining at least one nonconscious element of an interaction by the individual and correlating the at least one nonconscious element with at least one identifiable demographic characteristic of the individual. The system includes a computerized medium having a human interface system situated to facilitate interaction with the individual and produce a quantity of data corresponding to the interaction. A programmable device is in communication with the computerized medium and is situated to use at least a portion of the quantity of data corresponding to the interaction with the individual to determine at least one nonconscious element of the interaction with the individual. A correlation system is situated to correlate the at least one nonconscious element with at least one identifiable demographic characteristic and output a quantity of resulting information.
74 Citations
14 Claims
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1. A method of determining a characteristic of an individual, the method comprising:
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electronically recording an interaction of an individual; determining at least one nonconscious element of the interaction by the individual; and calculating at least one identifiable demographic characteristic of the individual based at least in part on the at least one nonconscious element using a programmable device, wherein the at least one identifiable demographic characteristic of the individual is at least one of age and gender. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for determining a characteristic of an individual comprising:
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a computerized medium having a human interface system situated to facilitate interaction with the individual and produce a quantity of data corresponding to the interaction; a programmable device in communication with the computerized medium, the programmable device situated to use at least a portion of the quantity of data corresponding to the interaction with the individual to determine at least one nonconscious element of the interaction with the individual; and a correlation system, situated to calculate at least one identifiable demographic characteristic based at least in part on the at least one nonconscious element and output a quantity of resulting information, wherein the at least one identifiable demographic characteristic of the individual is at least one of age and gender. - View Dependent Claims (10)
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11. A non-transitory computer readable medium to determine a characteristic of an individual, the non-transitory computer readable medium comprising:
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program code to produce a quantity of data corresponding to an interaction of the individual with a computerized medium; program code to use at least a portion of the quantity of data corresponding to the interaction of the individual to determine at least one nonconscious element of the interaction with the individual; and program code to calculate the at least one nonconscious element with at least one identifiable demographic characteristic and output a quantity of resulting information, wherein the at least one identifiable demographic characteristic of the individual is at least one of age and gender. - View Dependent Claims (12, 13, 14)
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Specification