Apparatus, system and method for audio-visual content viewing using advertisement credit
First Claim
Patent Images
1. A system for provision of at least one audio-visual service to a television, comprising:
- a receiver capable of receiving an electronic user request for the audio-visual service;
a server communicatively connected to said receiver capable of providing the audio-visual service responsive to the request;
an ad server capable of serving one or more advertisements to the user in conjunction with the audio-visual service, wherein said ad server is communicatively connected to at least said server;
at least one digital input to said receiver capable of receiving at least the audio-visual service from said server, and the one or more advertisements from said ad server corresponded to the audio-visual service at least partially over the communicative connection between said server and said ad server, and capable of electronically instructing the audio-visual service and the one or more advertisements to be contemporaneously displayed on the television via said receiver;
wherein the one or more advertisements comprise at least partial payment, by the user, for the audio-visual service.
6 Assignments
0 Petitions
Accused Products
Abstract
An alternative system and method for charging to provide audio visual services typically made available by providers, namely DVR services, rDVR services, on-demand services, broadcast and switch video television services, and pay-per-view services, for example. A customer/user may be enabled to access certain services from a provider in exchange for viewing one or more commercials, advertisements, overlays, watermarks, logos, or the like, preferably in real time, before, during, or following viewing an audio visual work provided in accordance with the services.
-
Citations
15 Claims
-
1. A system for provision of at least one audio-visual service to a television, comprising:
-
a receiver capable of receiving an electronic user request for the audio-visual service; a server communicatively connected to said receiver capable of providing the audio-visual service responsive to the request; an ad server capable of serving one or more advertisements to the user in conjunction with the audio-visual service, wherein said ad server is communicatively connected to at least said server; at least one digital input to said receiver capable of receiving at least the audio-visual service from said server, and the one or more advertisements from said ad server corresponded to the audio-visual service at least partially over the communicative connection between said server and said ad server, and capable of electronically instructing the audio-visual service and the one or more advertisements to be contemporaneously displayed on the television via said receiver; wherein the one or more advertisements comprise at least partial payment, by the user, for the audio-visual service. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
-
-
13. A computerized method of providing, responsive to a user request, an audio-visual service to a video receiver connected to a television, comprising:
-
receiving a request via a user interface for the audio-visual service; assessing, via at least one database, whether a requesting user comprises a subscriber for the requested audio-visual service; if the requesting user is a subscriber, providing the requested audio-visual service responsive to said assessing;
if the requesting user is not a subscriber, inquiring to the requesting user over a network of a provider of the audio-visual service as to whether the requesting user wishes to receive the requested audio-visual service on a per-use basis pursuant to viewing at least one advertisement in association with the requested audio-visual service;receiving an affirmative response from the requesting user responsive to said inquiring;
downloading to the video receiver, for display on the television, of the requesting user the audio-visual service at least partially interlaced with the at least one advertisement wherein the at least one advertisement comprises at least partial payment, by the user, for the audio-visual service. - View Dependent Claims (14, 15)
-
Specification