Method and apparatus for content presentation in association with a telephone call
First Claim
1. A method of screening calls placed to a communication device and presenting content on the communication device, the method comprising:
- receiving electronic notification of a call being initiated to the communication device from an originating party;
identifying the originating party;
determining whether the call should be cancelled;
if the call is not cancelled;
querying the communication device to determine if the communication device stores preferred content to be presented to the originating party;
if the communication device stores preferred content to be presented to the originating party, retrieving the preferred content and forwarding the preferred content toward the originating party;
identifying content to be presented on the communication device in association with the call; and
instructing the communication device to present the identified content;
receiving from the communication device notification of an operator'"'"'s activation of a first control within the identified content; and
in response to notification of activation of the first control, adding the originating party to a list of undesirable callers.
1 Assignment
0 Petitions
Accused Products
Abstract
A method and apparatus are provided for presenting multimedia content to caller and/or a called party in association with a telephone call. Content may be presented pre-ring (before the called party'"'"'s telephone rings), in-call and/or post-call. Content presented to a party may be related to another party participating in the call or may be related to a third party (e.g., an advertiser that paid for the ability to have its content presented). Presented content may be actuable, and allow a caller to change the destination of a call, take advantage of an offer presented to him, redeem a coupon, schedule or queue a subsequent call, etc. To find a desired destination party, a caller may initiate a manual or automatic search of his local contacts (on his telephone) and/or a central or global directory or contact list. Calls to or from certain parties or numbers may be screened or filtered.
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Citations
29 Claims
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1. A method of screening calls placed to a communication device and presenting content on the communication device, the method comprising:
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receiving electronic notification of a call being initiated to the communication device from an originating party; identifying the originating party; determining whether the call should be cancelled; if the call is not cancelled; querying the communication device to determine if the communication device stores preferred content to be presented to the originating party; if the communication device stores preferred content to be presented to the originating party, retrieving the preferred content and forwarding the preferred content toward the originating party; identifying content to be presented on the communication device in association with the call; and instructing the communication device to present the identified content; receiving from the communication device notification of an operator'"'"'s activation of a first control within the identified content; and in response to notification of activation of the first control, adding the originating party to a list of undesirable callers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A non-transitory computer-readable medium storing instructions that, when executed by a processor, cause the processor to perform a method of screening calls placed to a communication device and presenting content on the communication device, the method comprising:
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receiving electronic notification of a call being initiated to the communication device from an originating party; identifying the originating party; determining whether the call should be cancelled; if the call is not cancelled; querying the communication device to determine if the communication device stores preferred content to be presented to the originating party; if the communication device stores preferred content to be presented to the originating party, retrieving the preferred content and forwarding the preferred content toward the originating party; identifying content to be presented on the communication device in association with the call; and instructing the communication device to present the identified content; receiving from the communication device notification of an operator'"'"'s activation of a first control within the identified content; and in response to notification of activation of the first control, adding the originating party to a list of undesirable callers.
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16. A system for screening calls placed to a communication device and presenting content on the communication device, comprising:
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one or more processors; and memory storing instructions that, when executed by the one or more processors, cause the one or more processors to; receive electronic notification of a call being initiated to the communication device from an originating party; identify the originating party; determine whether the call should be cancelled; if the call is not cancelled; query the communication device to determine if the communication device stores preferred content to be presented to the originating party; if the communication device stores preferred content to be presented to the originating party, retrieve the preferred content and forwarding the preferred content toward the originating party; identify content to be presented on the communication device in association with the call; and instruct the communication device to present the identified content; receive from the communication device notification of an operator'"'"'s activation of a first control within the identified content; and in response to notification of activation of the first control, add the originating party to a list of undesirable callers. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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Specification