Method and apparatus for content presentation in association with a telephone call

• US 8,660,246 B1
• Filed: 09/18/2009
• Issued: 02/25/2014
• Est. Priority Date: 04/06/2009
• Status: Active Grant

• Current Assignee: Vusura Technology LLC
• Original Assignee: Wendell Brown
• Inventors: Brown, Wendell D.
• Primary Examiner(s): Nguyen, Duc
• Assistant Examiner(s): Mohammed, Assad
• Application Number:
  US12/563,108
• Time in Patent Office: 1,621 Days
• Field of Search: 37914202-14218, 37921001-21802
• US Class Current: 379/114.13
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04M 1/00 Substation equipment, e.g. for use by subscribers subscriber services or facilities provided at exchanges H04M3/00; prepayment telephone coin boxes H04M17/00; current supply arrangements H04M19/08
• CPC Class Codes: H04M 1/72439 for image or video messaging
• CPC Class Codes: H04M 1/72457 according to geographic location
• CPC Class Codes: H04M 1/72469 for operating the device by selecting functions from two or more displayed items, e.g. menus or icons
• CPC Class Codes: H04M 15/00 Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
• CPC Class Codes: H04M 15/61 based on the service used
• CPC Class Codes: H04M 15/8083 involving reduced rates or discounts, e.g. time-of-day reductions or volume discounts
• CPC Class Codes: H04M 15/83 Notification aspects
• CPC Class Codes: H04M 15/8351 before establishing a communication
• CPC Class Codes: H04M 15/8353 during the communication
• CPC Class Codes: H04M 15/8355 after the end of the communication
• CPC Class Codes: H04M 15/846 optical, e.g. icon
• CPC Class Codes: H04M 15/848 Tone, e.g. beeper
• CPC Class Codes: H04M 15/85 characterised by the type of condition triggering a notification
• CPC Class Codes: H04M 2203/6054 Biometric subscriber identification
• CPC Class Codes: H04M 2215/7231 by SIM, e.g. smart card account in SCP, SDP or SN
• CPC Class Codes: H04M 2242/30 Determination of the location of a subscriber
• CPC Class Codes: H04M 3/42051 where the notification is included in the ringing tone
• CPC Class Codes: H04M 3/42059 Making use of the calling party identifier
• CPC Class Codes: H04M 3/4365 : based on information specified by the calling party, e.g. priority or subject
• CPC Class Codes: H04M 3/4878 : Advertisement messages
• CPC Class Codes: H04M 7/0036 : where the data service is an information service
• CPC Class Codes: H04M 7/0051 : where the data service is a multimedia messaging service
• CPC Class Codes: H04W 4/12 : Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 4/16 : Communication-related supplementary services, e.g. call-transfer or call-hold
• CPC Class Codes: H04W 4/18 : Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals
• CPC Class Codes: H04W 4/20 : Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
• CPC Class Codes: H04W 4/21 : for social networking applications
• CPC Class Codes: H04W 4/23 : for mobile advertising

Abstract

A method and apparatus are provided for presenting multimedia content to caller and/or a called party in association with a telephone call. Content may be presented pre-ring (before the called party'"'"'s telephone rings), in-call and/or post-call. Content presented to a party may be related to another party participating in the call or may be related to a third party (e.g., an advertiser that paid for the ability to have its content presented). Presented content may be actuable, and allow a caller to change the destination of a call, take advantage of an offer presented to him, redeem a coupon, schedule or queue a subsequent call, etc. To find a desired destination party, a caller may initiate a manual or automatic search of his local contacts (on his telephone) and/or a central or global directory or contact list. Calls to or from certain parties or numbers may be screened or filtered.

Claims

1. A method of screening calls placed to a communication device and presenting content on the communication device, the method comprising:

receiving electronic notification of a call being initiated to the communication device from an originating party;

identifying the originating party;

determining whether the call should be cancelled;

if the call is not cancelled;

querying the communication device to determine if the communication device stores preferred content to be presented to the originating party;

if the communication device stores preferred content to be presented to the originating party, retrieving the preferred content and forwarding the preferred content toward the originating party;

identifying content to be presented on the communication device in association with the call; and

instructing the communication device to present the identified content;

receiving from the communication device notification of an operator'"'"'s activation of a first control within the identified content; and

in response to notification of activation of the first control, adding the originating party to a list of undesirable callers.

2. The method of claim 1, wherein the originating party is identified by a telephone number from which the call was placed.

3. The method of claim 1, wherein the originating party is identified by a name associated with a telephone number from which the call was placed.

4. The method of claim 1, wherein said determining whether the call should be cancelled comprises:

searching the list of undesirable callers for the originating party.

5. The method of claim 4, wherein the list of undesirable callers includes one or more telemarketers.

6. The method of claim 4, wherein the list of undesirable callers includes one or more originators of spam.

7. The method of claim 4, wherein the list of undesirable callers includes one or more parties an operator of the communication device has identified as undesirable callers.

8. The method of claim 4, wherein said determining whether the call should be cancelled further comprises:

if the list comprises the originating party, cancelling the call.

9. The method of claim 4, wherein said determining whether the call should be cancelled further comprises:

if the list comprises the originating party;

before the communication device rings, notifying an operator of the communication device that the originating party is an undesirable caller; and

querying the operator whether the call should be cancelled.

10. The method of claim 9, further comprising, if the list comprises the originating party:

delaying ringing of the call at the communication device until the operator answers said query.

11. The method of claim 1, wherein said identifying content to be presented comprises:

eliciting content from a third party that has paid a fee to have the content presented on the communication device.

12. The method of claim 1, wherein said identifying content to be presented comprises:

receiving content from the originating party that the originating party desires to have presented to an operator of the communication device.

13. The method of claim 1, wherein the identified content includes a query as to whether the originating party is an undesirable caller.

14. The method of claim 1, wherein the identified content is presented on the communication device after the call is connected to the communication device.

15. A non-transitory computer-readable medium storing instructions that, when executed by a processor, cause the processor to perform a method of screening calls placed to a communication device and presenting content on the communication device, the method comprising:

receiving electronic notification of a call being initiated to the communication device from an originating party;

identifying the originating party;

determining whether the call should be cancelled;

if the call is not cancelled;

querying the communication device to determine if the communication device stores preferred content to be presented to the originating party;

if the communication device stores preferred content to be presented to the originating party, retrieving the preferred content and forwarding the preferred content toward the originating party;

identifying content to be presented on the communication device in association with the call; and

instructing the communication device to present the identified content;

receiving from the communication device notification of an operator'"'"'s activation of a first control within the identified content; and

in response to notification of activation of the first control, adding the originating party to a list of undesirable callers.

16. A system for screening calls placed to a communication device and presenting content on the communication device, comprising:

one or more processors; and

memory storing instructions that, when executed by the one or more processors, cause the one or more processors to;

receive electronic notification of a call being initiated to the communication device from an originating party;

identify the originating party;

determine whether the call should be cancelled;

if the call is not cancelled;

query the communication device to determine if the communication device stores preferred content to be presented to the originating party;

if the communication device stores preferred content to be presented to the originating party, retrieve the preferred content and forwarding the preferred content toward the originating party;

identify content to be presented on the communication device in association with the call; and

instruct the communication device to present the identified content;

receive from the communication device notification of an operator'"'"'s activation of a first control within the identified content; and

in response to notification of activation of the first control, add the originating party to a list of undesirable callers.

17. The system of claim 16, wherein the originating party is identified by a telephone number from which the call was placed.

18. The system of claim 16, wherein the originating party is identified by a name associated with a telephone number from which the call was placed.

19. The system of claim 16, wherein said determining whether the call should be cancelled comprises:

searching the list of undesirable callers for the originating party.

20. The system of claim 19, wherein the list of undesirable callers includes one or more telemarketers.

21. The system of claim 19, wherein the list of undesirable callers includes one or more originators of spam.

22. The system of claim 19, wherein the list of undesirable callers includes one or more parties an operator of the communication device has identified as undesirable callers.

23. The system of claim 19, wherein said determining whether the call should be cancelled further comprises:

if the list comprises the originating party, cancelling the call.

24. The system of claim 19, wherein said determining whether the call should be cancelled further comprises:

if the list comprises the originating party;

before the communication device rings, notifying an operator of the communication device that the originating party is an undesirable caller; and

querying the operator whether the call should be cancelled.

25. The system of claim 24, wherein the memory stores further instructions that, when executed by the one or more processors, cause the one or more processors to, if the list comprises the originating party:

delay ringing of the call at the communication device until the operator answers said query.

26. The system of claim 16, wherein said identifying content to be presented comprises:

eliciting content from a third party that has paid a fee to have the content presented on the communication device.

27. The system of claim 16, wherein said identifying content to be presented comprises:

receiving content from the originating party that the originating party desires to have presented to an operator of the communication device.

28. The system of claim 16, wherein the identified content includes a query as to whether the originating party is an undesirable caller.

29. The system of claim 16, wherein the identified content is presented on the communication device after the call is connected to the communication device.