System and method for marketing over an electronic network

• US 8,660,838 B1
• Filed: 02/21/2012
• Issued: 02/25/2014
• Est. Priority Date: 01/05/2007
• Status: Active Grant

• Current Assignee: Tamiras Per Pte Ltd LLC (Intellectual Ventures LLC)
• Original Assignee: Gorse Transfer Limited Liability Company (Intellectual Ventures LLC)
• Inventors: Lagassey, Paul
• Primary Examiner(s): DIXON, THOMAS A
• Application Number:
  US13/401,006
• Time in Patent Office: 735 Days
• Field of Search: 704/9
• US Class Current: 704/9
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method, and system for implementing the method, comprising the steps of providing an object browser user supporting at least speech communication with the user, permitting user-controlled browsing of objects received through a computer communication network; downloading an object through the computer communication network in dependence on a user input, the object having an associated data file defining a predetermined vocabulary and a predetermined grammar; presenting the downloaded object through the object browser, wherein speech information received from the user is interpreted in conjunction with both the predetermined vocabulary and the predetermined grammar; and selectively generating at least one communication through the computer communication network, in dependence on the interpreted speech information.

Claims

1. An apparatus comprising:

a computing device having at least one processor and a speech user interface using a first vocabulary and a first grammar, the at least one processor being configured to permit browsing of objects received through a computer communication network;

the at least one processor configured to selectively download an object through the computer communication network, the object having an associated data file defining a predetermined vocabulary and a predetermined grammar facilitating receipt of user commands, the predetermined vocabulary and the predetermined grammar being, at least in part, different from the first vocabulary and first grammar; and

the at least one processor configured to present to a user the downloaded object, said predetermined vocabulary and said predetermined grammar being processed by said at least one processor, to interpret spoken information received through the speech user interface, and to selectively generate at least one communication through the computer communication network, in dependence on the interpreted spoken information.

2. The apparatus according to claim 1, wherein at least one of the objects is an interactive advertisement.

3. The apparatus according to claim 1, wherein said at least one processor is configured to convert spoken information to text, and to communicate the text through the computer communication network to a remote server.

4. The apparatus according to claim 1, wherein said speech user interface provides text to speech and speech to text functionality.

5. The apparatus according to claim 1, wherein said object comprises an advertisement, wherein a user interaction with the advertisement is selectively communicated to a remote advertising server.

6. The apparatus according to claim 1, wherein said computing device further comprises a graphic user interface.

7. The apparatus according to claim 6, wherein said object defines a visual interface and a speech interface.

8. The apparatus according to claim 7, wherein said graphic user interface comprises at least one of a browser window and a banner window.

9. The apparatus according to claim 1, wherein said computing device communicates with telephony equipment.

10. The apparatus according to claim 9, wherein said object is configured to communicate with a remote accounting database to account for at least a portion of an interaction of a user with the object.

11. The apparatus according to claim 1, wherein the computing device is configured to select said object at least in part based on a user profile.

12. The apparatus according to claim 11, wherein said computing device is configured to generate the user profile at least in part explicitly based on input received from a user.

13. The apparatus according to claim 11, wherein said user profile is generated at least in part by a remote system, and communicated to said computing device through the computer communication network.

14. A method comprising:

executing code with at least one processor to provide an object browser user computer interface supporting at least speech communication with the user, the processor using a first vocabulary and a first grammar, for permitting user-controlled browsing of objects accessed through a computer communication network;

downloading an object through the computer communication network, the object having an associated data file defining a predetermined vocabulary and a predetermined grammar facilitating receipt of user commands, the predetermined vocabulary and predetermined grammar being, at least in part, different from the first vocabulary and first grammar;

controlling the at least one processor to present the downloaded object through the object browser computer interface, wherein speech information received from the user is interpreted in conjunction with both the predetermined vocabulary and the predetermined grammar; and

selectively generating at least one communication through the computer communication network, in dependence on the interpreted speech information.

15. The method according to claim 14, wherein the object is an interactive advertisement.

16. The method according to claim 14, wherein said speech information is converted to text and communicated to a remote advertising server through the computer communication network.

17. The method according to claim 14, wherein the object browser computer interface provides text-to-speech and speech-to-text functionality.

18. The method according to claim 14, wherein said object comprises an advertisement, wherein a user interaction with the advertisement is selectively communicated to a remote advertising server.

19. The method according to claim 15, further comprising communicating with telephony equipment through the computer communication network.

20. A method comprising:

a permitting user-controlled browsing of objects accessed on a computing device through a computer communication network via an object browser supporting at least speech communication, the computing device using a first vocabulary and a first grammar;

downloading an object through the computer communication network in dependence on a user input, the object having an associated data file defining a predetermined vocabulary and a predetermined grammar facilitating receipt of user commands, the predetermined vocabulary and the predetermined grammar being, at least in part, different from the first vocabulary and first grammar;

presenting the downloaded object through the object browser, wherein speech information received is interpreted in conjunction with both the predetermined vocabulary and the predetermined grammar; and

selectively generating at least one communication through the computer communication network, in dependence on the interpreted speech information.

21. A non-transitory computer readable medium having instructions stored thereon that in response to execution of the instructions cause one or more computing devices to perform operations comprising:

facilitating speech-controlled browsing of objects accessible to the computing device through a computer communication network using a first vocabulary and a first grammar;

downloading an object through the computer communication network, the object having an associated data file defining a predetermined vocabulary and a predetermined grammar, at least in part, different from the first vocabulary and first grammar;

presenting the downloaded object through a user interface of the one or more computing devices, wherein received speech information is interpreted in conjunction with both the predetermined vocabulary and the predetermined grammar; and

selectively generating at least one communication through the computer communication network, in dependence on the interpreted speech information.