Systems and method for prioritizing real estate opportunities in a lead handling system based on lead quality and opportunity scores

• US 8,660,872 B1
• Filed: 01/29/2013
• Issued: 02/25/2014
• Est. Priority Date: 10/18/2012
• Status: Active Grant

• Current Assignee: Boomtown Roi, LLC (InsideRE LLC)
• Original Assignee: Boomtown Bossier City (PENN Entertainment, Inc.)
• Inventors: Sedota, Donald James Jr., Bane, Cooper Howard, Allen, Elliott Grier, McGuier, Andrew Abraham, Green, Bryan Christopher
• Primary Examiner(s): Jarrett, Scott L
• Application Number:
  US13/752,750
• Time in Patent Office: 392 Days
• Field of Search: 705/7.11
• US Class Current: 705/7.11
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 50/16 Real estate

Abstract

Systems and methods for facilitating identification and prioritization of opportunities for marketers of goods and services. According to one aspect of the disclosed system, upon identification of one or more opportunities for a marketer, the system verifies whether or not the one or more opportunities satisfy certain preexisting threshold criteria. Those opportunities that satisfy certain preexisting threshold criteria are then scored, prioritized and presented to marketers. The disclosed system generates opportunity scores by analyzing various kinds of lead- and non-lead-based information and data. Aspects of the disclosed system are communicably coupled to marketers, leads, and third party information services to extract such information and data.

Claims

1. A method for identifying and managing real estate opportunities via a lead handling computer system (LHS), wherein the LHS is in operative communications with a plurality of real estate professionals and a plurality of real estate leads, the method comprising the steps of:

receiving lead quality information at the LHS corresponding to a particular real estate lead;

applying a predetermined lead quality business rule via the LHS to the received lead quality information to determine a lead quality score for the particular real estate lead;

upon determination that the lead quality score for the particular real estate lead satisfies a preexisting lead quality threshold value, receiving urgency information indicating one or more actions taken by the particular real estate lead with respect to one or more real estate properties being offered by a particular real estate professional, the one or more actions taken by the particular real estate lead including accessing a webpage associated with the particular real estate professional within a predefined time period, the webpage providing information relating to the one or more real estate properties being offered by the particular real estate professional;

determining via the LHS whether the urgency information indicating the one or more actions taken by the particular real estate lead satisfies a predetermined lead urgency business rule corresponding to a real estate opportunity for the particular real estate professional relating to the one or more real estate properties being offered by the particular real estate professional;

upon determination that the urgency information satisfies the predetermined lead urgency business rule corresponding to the real estate opportunity for the particular real estate professional, generating via the LHS an opportunity score for the real estate opportunity based on the or more actions taken by the particular real estate lead;

transmitting information corresponding to the real estate opportunity for the particular real estate professional from the LHS to a computing device of the particular real estate professional; and

presenting in real time the information corresponding to the real estate opportunity on the computing device of the particular real estate professional as part of a dynamically updating live feed of real estate opportunities that are ranked based on a comparison of the generated opportunity score for the real estate opportunity to previous opportunity scores corresponding to previous real estate opportunities of the particular real estate professional for subsequent action by the particular real estate professional.

2. The method of claim 1, wherein the lead quality information is indicative of the particular real estate lead'"'"'s ability to purchase the one or more real estate properties being offered by the particular real estate professional.

3. The method of claim 1, wherein the lead quality information is indicative of the particular real estate lead'"'"'s overall interest in the one or more real estate properties being offered by the particular real estate professional.

4. The method of claim 1, the one or more actions taken by the particular real estate lead including one or more of the following:

registering with the LHS, physically visiting a geographical location associated with the one or more real estate properties being offered by the particular real estate professional, contacting the particular real estate professional directly, sharing information about the one or more real estate properties on a social media page, requesting information about the one or more real estate properties, offering to purchase the one or more real estate properties, designating the one or more real estate properties as a favorite, bookmarking the one or more real estate properties.

5. The method of claim 1, wherein the step of generating via the LHS the opportunity score further comprises the steps of:

weighting each of the one or more actions taken by the particular real estate lead;

aggregating the weighted actions;

applying the aggregated weighted actions to one or more predetermined opportunity rules; and

generating the opportunity score based on the weighted actions.

6. The method of claim 1, wherein the real estate opportunity comprises one or more of the following:

information about the particular real estate lead, information about the one or more actions taken by the particular real estate lead with respect to the one or more real estate properties being offered by the particular real estate professional, information relating to the one or more real estate properties being offered by the particular real estate professional, contact information for the particular real estate lead, time information indicating when the one or more actions taken by the particular real estate lead occurred, communication history information between the particular real estate lead and the particular real estate professional, a communication mechanism to contact the particular real estate lead directly from a computing device of the particular real estate professional.

7. The method of claim 1, wherein the step of presenting in real time the information corresponding to the real estate opportunity on the computing device of the particular real estate professional is selected from the group comprising:

displaying information relating to the real estate opportunity on an interface of the computing device of the particular real estate professional, emailing information relating to the real estate opportunity to the particular real estate professional, sending an SMS or MMS message including information relating to the real estate opportunity to the particular real estate professional, notifying the particular real estate professional via an alert mechanism.

8. The method of claim 1, wherein the subsequent action taken by the particular real estate professional comprises contacting the particular real estate lead regarding purchase of the one or more real estate opportunities being offered by the particular real estate professional.

9. The method of claim 1, further comprising the step of determining that the generated opportunity score satisfies a preexisting threshold criteria.

10. The method of claim 1, wherein the particular real estate professional comprises one or more of:

real estate agent, realtor, real estate broker, commercial broker.

11. The method of claim 1, wherein the one or more actions taken by the particular real estate lead indicate an activity spike on the part of the particular real estate lead.

12. The method of claim 4, wherein contacting the particular real estate professionally directly comprises one or more of:

calling the particular real estate professional, emailing the particular real estate professional, sending an SMS or MMS message to the particular real estate professional.

13. A method for identifying and managing real estate opportunities via a lead handling computer system (LHS), wherein the LHS is in operative communications with a plurality of real estate professionals and a plurality of real estate leads, the method comprising the steps of:

receiving lead quality information at the LHS corresponding to a particular real estate lead;

applying a predetermined lead quality business rule via the LHS to the received lead quality information to determine a lead quality score for the particular real estate lead;

upon determination that the lead quality score for the particular real estate lead satisfies a preexisting lead quality threshold value, receiving urgency information indicating internet-based activity occurring within a predetermined time period by the particular real estate lead, wherein the internet-based activity is associated with one or more properties being offered by a particular real estate professional;

determining via the LHS whether the urgency information indicating internet-based activity by the particular real estate lead satisfies a predetermined lead urgency business rule corresponding to a real estate opportunity for the particular real estate professional relating to the one or more real estate properties being offered by the particular real estate professional;

upon determination that the urgency information satisfies the predetermined lead urgency business rule corresponding to the real estate opportunity for the particular real estate professional, generating via the LHS an opportunity score for the real estate opportunity based on the internet-based activity by the particular real estate lead;

transmitting information corresponding to the real estate opportunity for the particular real estate professional from the LHS to a computing device of the particular real estate professional; and

presenting in real time the information corresponding to the real estate opportunity on the computing device of the particular real estate professional as part of a dynamically updating live feed of real estate opportunities that are ranked based on a comparison of the generated opportunity score for the real estate opportunity to previous opportunity scores corresponding to previous real estate opportunities of the particular real estate professional for subsequent action by the particular real estate professional.

14. The method of claim 13, the internet-based activity by the particular real estate lead including one or more of the following:

accessing a webpage associated with the particular real estate professional and providing information relating to one or more real estate properties being offered by the particular real estate professional, contacting the particular real estate professional directly, sharing information about the one or more real estate properties on a social media page, requesting information about the one or more real estate properties, offering to purchase the one or more real estate properties, designating the one or more real estate properties as a favorite, bookmarking the one or more real estate properties.