Transferring behavioral profiles anonymously across domains for behavioral targeting

• US 8,660,899 B2
• Filed: 12/19/2006
• Issued: 02/25/2014
• Est. Priority Date: 12/19/2006
• Status: Expired due to Fees

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Sarma, Joydeep Sen, Wang, Wu
• Primary Examiner(s): Van Bramer, John
• Assistant Examiner(s): GATLING, STACIE D
• Application Number:
  US11/641,278
• Publication Number:
  US 20080147480A1
• Time in Patent Office: 2,625 Days
• Field of Search: 709/216, 709/232
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

A system and method are disclosed for transferring a behavior profile anonymously across multiple domains. The behavior profile may be established from a first domain, but transferred anonymously such that it is accessible by other domains. The behavior profile may be used for generating targeted advertisements.

Claims

1. A computerized method for transferring a behavioral profile comprising:

receiving, at a first web server, a request from a user for access to a web page;

storing a behavioral profile as a cookie on a user device based at least in part on the user'"'"'s interaction with the web page from the first web server, wherein the web page includes beacon instructions for transferring the behavioral profile;

transferring the behavioral profile to a beacon server based on the beacon instructions;

receiving, at a second web server, a request for another web page;

accessing, by the second web server, the behavioral profile from the beacon server in response to the request received at the second web server;

identifying a targeted advertisement based on the behavioral profile; and

providing, by the second web server, the another web page including the targeted advertisement in response to the request for the another web page.

2. The method of claim 1 wherein the beacon instructions comprise a universal resource locator (“

URL”

).

3. The method of claim 1 wherein the behavior profile is stored in a database coupled with the beacon server and accessible by the first web server and the second web server.

4. The method of claim 3, wherein the step of accessing, by the second web server, the behavioral profile comprises retrieving the behavioral profile from the database.

5. The method of claim 1 wherein the beacon instructions are part of a beacon file embedded in the web page that are activated when the web page is transmitted.

6. The method of claim 1 wherein the beacon instructions cause the behavioral profile to be sent to the beacon server.

7. The method of claim 1 wherein the behavioral profile excludes personalized information, further wherein the transfer of the behavioral profile is anonymous.