Method and apparatus for serving episodic secondary content

• US 8,661,075 B2
• Filed: 06/04/2009
• Issued: 02/25/2014
• Est. Priority Date: 06/04/2009
• Status: Expired due to Fees

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Rivas, Daniel M., Nielsen, Per O., McGarry, Susan J., Smith, Allen
• Primary Examiner(s): Avellino, Joseph
• Assistant Examiner(s): KHAN, AFTAB N
• Application Number:
  US12/478,582
• Publication Number:
  US 20100312824A1
• Time in Patent Office: 1,727 Days
• Field of Search: 705/10, 705/32, 705/14.49, 705/14.33, 705/14.55, 725/86, 725/87, 725 32- 36, 709/231, 709/232, 709/217, 709/219
• US Class Current: 709/203
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 65/764 at the destination reformatting of additional data in video clients H04N21/4355

Abstract

Methods, apparatus, systems and computer program products are presented for providing episodic secondary content to a mobile device. The present aspects provide for: receiving at least one of the plurality of episodic secondary content items an episodic secondary content set and an episodic manifest, the episodic manifest including indexes coupling at least two episodic secondary content items from the episodic secondary content set, presenting an initial episodic secondary content item during a predetermined break in presentation of a primary content item, prompting a user to select an additional episodic secondary content item from the set, the plurality of episodic secondary content items coupled to the initial episodic secondary content item and determined by the episodic manifest, and receiving a user selection of the additional episodic secondary content item to be presented during a subsequent predetermined break in presentation of the primary content item.

Claims

1. A method for serving episodic secondary content in a mobile device, the method comprising:

receiving, in the mobile device, a plurality of episodic secondary content items corresponding to an episodic secondary content set and an episodic manifest, each episodic secondary content item in the episodic secondary content set including at least some content that logically corresponds to every other episodic secondary content item in the episodic secondary content set, and the episodic manifest including indexes coupling at least two episodic secondary content items from the episodic secondary content set and details of inter-relationships between each episodic secondary content item;

presenting an initial episodic secondary content item during a predetermined break in presentation of a primary content item on the mobile device;

prompting a user of the mobile device to select an additional episodic secondary content item from the episodic secondary content set, the additional episodic secondary content item maintaining a logically contiguous story line of the initial episodic secondary content item;

receiving a user selection of the additional episodic secondary content item to be presented during a subsequent predetermined break in presentation of the primary content item on the mobile device, wherein the user directs the logically contiguous story line from among various possible plot paths through the user selection of the additional episodic secondary content item that further develops the logically contiguous story line, wherein the episodic secondary content set includes a minimum threshold number of episodic secondary content items determined by factors including at least one of a number of breaks in the primary content item, user metrics, user habits and a length of the logically contiguous story line.

2. The method of claim 1 further comprising:

receiving a trigger message during presentation of the primary content item, the trigger message indicating a forth coming break in presentation of the primary content item.

3. The method of claim 1 further comprising receiving the plurality of episodic secondary content items corresponding to the episodic secondary content set and the episodic manifest during a period when network activity is below a predetermined threshold level corresponding to a downtime in network activity.

4. The method of claim 1 further comprising receiving the plurality of episodic secondary content items and the episodic manifest through a network connection in response to coupling the mobile device to a docking station.

5. The method of claim 1 further comprising:

storing the plurality of episodic secondary content items and the episodic manifest in cache memory coupled to the mobile device.

6. The method of claim 5, wherein presenting an initial episodic secondary content item comprises:

determining if the episodic manifest index corresponds to the plurality of episodic secondary content items stored in the cache memory coupled to the mobile device; and

upon a determination that an episodic manifest index corresponds to the plurality of episodic secondary content items, allowing presentation of the initial episodic secondary content item.

7. The method of claim 5 further comprising:

removing the at least one of the plurality of episodic secondary content items and the episodic manifest from the cache memory coupled to the mobile device after a predetermined triggering event.

8. The method of claim 7, wherein the predetermined trigger event includes at least one of:

a time duration defined by an episodic secondary content provider, or a number of presentations of an episodic secondary content item without receiving a user selection, or a presentation of an episodic secondary content item with receiving a user selection.

9. The method of claim 1, further comprising:

receiving the primary content item on the mobile device through at least one of a broadcast, or a multicast, or a unicast transmission from a content distribution system.

10. The method of claim 9, further comprising receiving the plurality of episodic secondary content items prior to presentation of the at least one primary content item.

11. The method of claim 1 further comprising:

aggregating data associated with the user selection and data associated with the plurality of episodic secondary content items; and

transmitting the aggregated data to a content distribution system.

12. The method of claim 3 further comprising:

determining if the initial episodic secondary content item was interrupted prior to complete presentation; and

upon a determination that the initial episodic secondary content item was interrupted prior to complete presentation, including data associated with the interruption with the aggregated data.

13. An apparatus for serving episodic secondary content, the apparatus comprising:

a processor;

a communications module of a mobile device coupled to the processor, wherein the communication module is configured to receive a plurality of episodic secondary content items corresponding to an episodic secondary content set and an episodic manifest, each episodic secondary content item in the episodic secondary content set including at least some content that logically corresponds to every other episodic secondary content item in the episodic secondary content set, and the episodic manifest including indexes coupling at least two episodic secondary content items from the episodic secondary content set and details of inter-relationships between each episodic secondary content item; and

a user interface coupled to the processor, wherein the user interface is configured to;

present an initial episodic secondary content item during a predetermined break in presentation of a primary content item;

prompt a user of the mobile device to select an additional episodic secondary content item from the episodic secondary content set, the additional episodic secondary content item maintaining a logically contiguous story line of the initial episodic secondary content item; and

receive a user selection of the additional episodic secondary content item to be presented during a subsequent predetermined break in presentation of the primary content item, wherein the user directs the logically contiguous story line from among various possible plot paths through the user selection of the additional episodic secondary content item that further develops the logically contiguous story line, wherein the episodic secondary content set includes a minimum threshold number of episodic secondary content items determined by factors including at least one of a number of breaks in the primary content item, user metrics, user habits and a length of the logically contiguous story line.

14. The apparatus of claim 13, wherein the communications module is further configured to

receive a trigger message during presentation of the primary content item, the trigger message indicating a forth coming break in presentation of the primary content item.

15. The apparatus of claim 13, wherein the communications module is further configured to receive the plurality of episodic secondary content items corresponding to the episodic secondary content set and the episodic manifest during period when network activity is below a predetermined threshold level corresponding to a downtime in network activity.

16. The apparatus of claim 13 further comprising:

a docking station module,

wherein the communications module is further configured to receive plurality of episodic secondary content items and the episodic manifest through an internet connection established through an interaction with a docking station in response coupling the communication module to

17. The apparatus of claim 13 further comprising:

a memory management module for;

determining if an episodic manifest index corresponds to the plurality of episodic secondary content items stored in a cache memory coupled to the mobile device; and

upon a determination that the episodic manifest index corresponds to the plurality of episodic secondary content items, allowing presentation of the initial episodic secondary content item by the user interface.

18. The apparatus of claim 13 further comprising:

a cache memory module for storing the plurality of episodic secondary content items and the episodic manifest.

19. The apparatus of claim 18 further comprising:

a memory management module for removing at least one of the plurality of episodic secondary content items and the episodic manifest from the cache memory after predetermined triggering event.

20. The apparatus of claim 19, wherein the predetermined trigger event includes at least one of:

a time duration defined by an episodic secondary content provider, or

a number of presentations of an episodic secondary content item without receiving a user selection, or

a presentation of an episodic secondary content item with receiving a user selection.

21. The apparatus of claim 13, wherein the communications module is further configured to receive the primary content item on the mobile device through at least one of a broadcast, or a multicast, or a unicast transmission from a content distribution system.

22. The apparatus of claim 21, wherein the communications module is further configured to receiving the plurality of episodic secondary content items prior to reception of the at least one primary content item.

23. The apparatus of claim 13 further comprising:

a tracking module for aggregating data associated with the user selection and data associated with the plurality of episodic secondary content items; and

the communications module is further configured to transmit the aggregated data to a content distribution system. the docking station.

24. The apparatus of claim 15 further comprising:

a reporting module for

determining if the initial episodic secondary content item was interrupted prior to complete presentation; and

upon a determination that the initial episodic secondary content item was interrupted prior to complete presentation, including data associated with the interruption with the aggregated data.

25. At least one processor configured for serving episodic secondary content in a mobile device, the at least one processor comprising:

a first module for receiving, in the mobile device, a plurality of episodic secondary content items corresponding to an episodic secondary content set and an episodic manifest, each episodic secondary content item in the episodic secondary content set including at least some content that logically corresponds to every other episodic secondary content item in the episodic secondary content set, and the episodic manifest including indexes coupling at least two episodic secondary content items from the episodic secondary content set and details of inter-relationships between each episodic secondary content item;

a second module for presenting an initial episodic secondary content item during a predetermined break in presentation of a primary content item on the mobile device;

a third module for prompting a user of the mobile device to select an additional episodic secondary content item from the episodic secondary content set, the additional episodic secondary content item maintaining a logically contiguous story line of the initial episodic secondary content item; and

a fourth module for receiving a user selection of the additional episodic secondary content item to be presented during a subsequent predetermined break;

in presentation of the primary content item on the mobile device, wherein the user directs the logically contiguous story line from among various possible plot paths through the user selection of the additional episodic secondary content item that further develops the logically contiguous story line, wherein the episodic secondary content set includes a minimum threshold number of episodic secondary content items determined by factors including at least one of a number of breaks in the primary content item, user metrics, user habits and a length of the logically contiguous story line.

26. The at least one processor of claim 25 further comprising:

a module for receiving a trigger message during presentation of the primary content item, the trigger message indicating a forth coming break in presentation of the primary content item.

27. The at least one processor of claim 25 further comprising a module for receiving the plurality of episodic secondary content items corresponding to the episodic secondary content set and the episodic manifest during a period when network activity is below a predetermined threshold level corresponding to a downtime in network activity.

28. The at least one processor of claim 25 further comprising a module for receiving the plurality of episodic secondary content items and the episodic manifest through a network connection established through coupling the mobile device to a docking station in response coupling the mobile device to the docking station.

29. The at least one processor of claim 25 further comprising:

a module for storing the plurality of episodic secondary content items and the episodic manifest in cache memory coupled to the mobile device.

30. The at least one processor of claim 29 further comprising:

a module for removing the at least one of the plurality of episodic secondary content items and the episodic manifest from the cache memory coupled to the mobile device after a predetermined triggering event.

31. The at least one processor of claim 30, wherein the predetermined trigger event includes at least one of:

a time duration defined by an episodic secondary content provider, or

a number of presentations of an episodic secondary content item without receiving a user selection, or a presentation of an episodic secondary content item with receiving a user selection.

32. The at least one processor of claim 25 further comprising:

a module for aggregating data associated with the user selection and data associated with the plurality of episodic secondary content items; and

a module for transmitting the aggregated data to a content distribution system.

33. The at least one processor of claim 32, wherein the second module for presenting an initial episodic secondary content item comprises:

a module for determining if an episodic manifest index corresponds to the plurality of episodic secondary content items stored in a cache memory coupled to the mobile device; and

upon a determination that the episodic manifest index corresponds to the plurality of episodic secondary content items, a module allowing presentation of the initial episodic secondary content item.

34. The at least one processor of claim 32 further comprising:

a module for determining if the initial episodic secondary content item was interrupted prior to complete presentation; and

upon a determination that the initial episodic secondary content item was interrupted prior to complete presentation, a module for including data associated with the interruption with the aggregated data.

35. The at least one processor of claim 25, further comprising:

a module receiving the primary content item on the mobile device through at least one of a broadcast, or a multicast, or a unicast transmission from a content distribution system.

36. The at least one processor of claim 35, further comprising:

a module for receiving the plurality of episodic secondary content items prior to presentation of the at least one primary content item.

37. A non-transitory computer-readable storage medium having stored thereon software instructions configured to cause a processor of a mobile device to perform operations comprising:

receiving a plurality of episodic secondary content items corresponding to an episodic secondary content set and an episodic manifest, each episodic secondary content item in the episodic secondary content set including at least some content that logically corresponds to every other episodic secondary content item in the episodic secondary content set, and the episodic manifest including indexes coupling at least two episodic secondary content items from the episodic secondary content set and details of inter-relationships between each episodic secondary content item;

presenting an initial episodic secondary content item during a predetermined break in presentation of a primary content item;

prompting a user of the mobile device to select an additional episodic secondary content item from the episodic secondary content set, the additional episodic secondary content item maintaining a logically contiguous story line of the initial episodic secondary content item; and

receiving a user selection of the additional episodic secondary content item to be presented during a subsequent predetermined break in presentation of the primary content item on the mobile device, wherein the user directs the logically contiguous story line from among various possible plot paths through the user selection of the additional episodic secondary content item that further develops the logically contiguous story line, wherein the episodic secondary content set includes a minimum threshold number of episodic secondary content items determined by factors including at least one of a number of breaks in the primary content item, user metrics, user habits and a length of the logically contiguous story line.

38. The non-transitory computer-readable storage medium of claim 37, wherein the stored software instructions are configured to cause a processor to perform operations further comprising

receiving a trigger message during presentation of the primary content item, the trigger message indicating a forth coming break in presentation of the primary content item.

39. The non-transitory computer-readable storage medium of claim 37, wherein the stored software instructions are configured to cause a processor to perform operations further comprising receiving the plurality of episodic secondary content items corresponding to the episodic secondary content set and the episodic manifest during period when network activity is below a predetermined threshold level corresponding to a downtime in network activity.

40. The non-transitory computer-readable storage medium of claim 37, wherein the stored software instructions are configured to cause a processor to perform operations further comprising receiving the plurality of episodic secondary content items and the episodic manifest through a network connection established through coupling the mobile device to a docking station in response to coupling the mobile device to the docking station.

41. The non-transitory computer-readable storage medium of claim 37, wherein the stored software instructions are configured to cause a processor to perform operations further comprising:

storing the plurality of episodic secondary content items and the episodic manifest in cache memory coupled to the mobile device.

42. The non-transitory computer-readable storage medium claim 41, wherein the stored software instructions are configured to cause a processor to present an initial episodic secondary content item comprises stored software instructions configured to cause a processor to perform operations further comprising:

determining if an episodic manifest index corresponds to the plurality of episodic secondary content items stored in the cache memory coupled to the mobile device; and

upon a determination that the episodic manifest index corresponds to the plurality of episodic secondary content items, allowing presentation of the initial episodic secondary content item.

43. The non-transitory computer-readable storage medium of claim 41, wherein the stored software instructions are configured to cause a processor to perform operations further comprising:

removing the at least one of the plurality of episodic secondary content items and the episodic manifest from the cache memory coupled to the mobile device after a predetermined triggering event.

44. The non-transitory computer-readable storage medium of claim 43, wherein the predetermined trigger event includes at least one of:

a time duration defined by an episodic secondary content provider, or

a number of presentations of an episodic secondary content item without receiving a user selection, or

a presentation of an episodic secondary content item with receiving a user selection.

45. The non-transitory computer-readable storage medium of claim 37, wherein the stored software instructions are configured to cause a processor to perform operations further comprising:

receiving the primary content item on the mobile device through at least one of a broadcast, or a multicast, or a unicast transmission from a content distribution system.

46. The non-transitory computer-readable storage medium of claim 45, wherein the stored software instructions are configured to cause a processor to perform operations further comprising:

receiving the plurality of episodic secondary content items prior to presentation of the at least one primary content item.

47. The non-transitory computer-readable storage medium of claim 37, wherein the stored software instructions are configured to cause a processor to perform operations further comprising:

aggregating data associated with the user selection and data associated with the plurality of episodic secondary content items; and

transmitting the aggregated data to a content distribution system.

48. The non-transitory computer-readable storage medium of claim 47, wherein the stored software instructions are configured to cause a processor to perform operations further comprising:

determining if the initial episodic secondary content item was interrupted prior to complete presentation; and

upon a determination that the initial episodic secondary content item was interrupted prior to complete presentation, including data associated with the interruption with the aggregated data.

86. The apparatus of claim 42 further comprising:

means for transmitting a trigger message during transmission of the primary content item, the trigger message indicating a forth coming break in presentation of the primary content item.

87. The apparatus of claim 42 further comprising means for transmitting the plurality of episodic secondary content items corresponding to the episodic secondary content set and the episodic manifest during period when network activity with the mobile device is below a predetermined threshold level corresponding to a downtime in network activity.

88. The apparatus of claim 42, wherein the aggregated data further includes data associated with an interruption of the initial episodic second content item, upon a determination that the initial episodic secondary content item was interrupted prior to complete presentation.

49. An apparatus, comprising:

means for receiving, in a mobile device, a plurality of episodic secondary content items corresponding to an episodic secondary content set and an episodic manifest, each episodic secondary content item in the episodic secondary content set including at least some content that logically corresponds to every other episodic secondary content item in the episodic secondary content set, and the episodic manifest including indexes coupling at least two episodic secondary content items from the episodic secondary content set and details of inter-relationships between each episodic secondary content item;

means for presenting an initial episodic secondary content item during a predetermined break in presentation of a primary content item on the mobile device;

means for prompting a user of the mobile device to select an additional episodic secondary content item from the episodic secondary content set, the additional episodic secondary content item maintaining a logically contiguous story line of the initial episodic secondary content item; and

means for receiving a user selection of the additional episodic secondary content item to be presented during a subsequent predetermined break in presentation of the primary content item on the mobile device, wherein the user directs the logically contiguous story line from among various possible plot paths through the user selection of the additional episodic secondary content item that further develops the logically contiguous story line, wherein the episodic secondary content set includes a minimum threshold number of episodic secondary content items determined by factors including at least one of a number of breaks in the primary content item, user metrics, user habits and a length of the logically contiguous story line.

50. The apparatus of claim 49 further comprising:

means for receiving a trigger message during presentation of the primary content item, the trigger message indicating a forth coming break in presentation of the primary content item.

51. The apparatus of claim 49 further comprising means for receiving the plurality of episodic secondary content items corresponding to the episodic secondary content set and the episodic manifest during period when network activity is below a predetermined threshold level corresponding to a downtime in network activity.

52. The apparatus of claim 49 further comprising means for receiving the plurality of episodic secondary content items and the episodic manifest through a network connection established through coupling the mobile device to a docking station in response to coupling the mobile device to the docking station.

53. The apparatus of claim 49 further comprising:

means for storing the plurality of episodic secondary content items and the episodic manifest in cache memory coupled to the mobile device.

54. The apparatus of claim 53, wherein the means for presenting an initial episodic secondary content item comprises:

means for determining if an episodic manifest index corresponds to the plurality of episodic secondary content items stored in the cache memory coupled to the mobile device; and

upon a determination that the episodic manifest index corresponds to the plurality of episodic secondary content items, means for allowing presentation of the initial episodic secondary content item.

55. The apparatus of claim 53 further comprising:

means for removing the at least one of the plurality of episodic secondary content items and the episodic manifest from the cache memory coupled to the mobile device after a predetermined triggering event.

56. The apparatus of claim 55, wherein the predetermined trigger event includes at least one of:

a time duration defined by an episodic secondary content provider, or

a number of presentations of an episodic secondary content item without receiving a user selection, or

a presentation of an episodic secondary content item with receiving a user selection.

57. The apparatus of claim 49, further comprising:

means for receiving at least one primary content item on the mobile device through at least one of a broadcast, or a multicast, or a unicast transmission from a content distribution system.

58. The apparatus of claim 57, further comprising means for receiving the plurality of episodic secondary content items prior to presentation of the at least one primary content item.

59. The apparatus of claim 49 further comprising:

means for aggregating data associated with the user selection and data associated with the plurality of episodic secondary content items; and

means for transmitting the aggregated data to a content distribution system.

60. The apparatus of claim 59 further comprising:

means for determining if the initial episodic secondary content item was interrupted prior to complete presentation; and

upon a determination that the initial episodic secondary content item was interrupted prior to complete presentation, means for including data associated with the interruption with the aggregated data.

61. A method for providing episodic secondary content to a mobile device, the method comprising:

transmitting, to the mobile device, a plurality of episodic secondary content items corresponding to an episodic secondary content set and an episodic manifest, each episodic secondary content item in the episodic secondary content set including at least some content that logically corresponds to every other episodic secondary content item in the episodic secondary content set, and the episodic manifest including indexes coupling at least two episodic secondary content items from the episodic secondary content set and details of inter-relationships between each episodic secondary content item;

transmitting a primary content item to the mobile device, the primary content item including a predetermined break in the presentation to allow the mobile device to present an initial episodic secondary content item; and

receiving aggregated data from the mobile device including data associated with a user selection of at least one of the plurality of episodic secondary content items and data associated with at least one of the plurality of episodic secondary content items, the at least one of the plurality of episodic secondary content items maintaining a logically contiguous story line of the initial episodic secondary content item, wherein the user directs the logically contiguous story line from among various possible plot paths through the user selection of the at least one of the plurality of episodic secondary content items that further develops the logically contiguous story line, wherein the episodic secondary content set includes a minimum threshold number of episodic secondary content items determined by factors including at least one of a number of breaks in the primary content item, user metrics, user habits and a length of the logically contiguous story line.

62. The method of claim 61 further comprising:

transmitting a trigger message during transmission of the primary content item, the trigger message indicating a forth coming break in presentation of the primary content item.

63. The method of claim 61 further comprising:

transmitting the plurality of episodic secondary content items corresponding to the episodic secondary content set and the episodic manifest during period when network activity with the mobile device is below a predetermined threshold level corresponding to a downtime in network activity.

64. The method of claim 61, wherein the aggregated data further includes data associated with an interruption of the initial episodic second content item, upon a determination that the initial episodic secondary content item was interrupted prior to complete presentation.

65. The method of claim 61 further comprising:

analyzing the aggregated data to determine user metrics; and

modifying a subsequent plurality of episodic secondary content items from the episodic secondary content set for transmission in response to the user metrics.

66. The method of claim 65, wherein modifying a subsequent plurality of episodic secondary content items from the episodic secondary content set transmission includes at least one of:

increasing a frequency of the plurality of episodic secondary content item transmissions in response to the user metrics indicating an interactive user, or

increasing a pricing structure for episodic secondary content provider in response to the user metrics indicating an interactive user.

67. An apparatus for providing episodic secondary content to a mobile device, the apparatus comprising:

a processor;

a communications module coupled to the processor, wherein the communication module is configured to;

transmit, to the mobile device, a plurality of episodic secondary content items corresponding to an episodic secondary content set and an episodic manifest, each episodic secondary content item in the episodic secondary content set including at least some content that logically corresponds to every other episodic secondary content item in the episodic secondary content set, and the episodic manifest including indexes coupling at least two episodic secondary content items from the episodic secondary content set and details of inter-relationships between each episodic secondary content item;

transmit a primary content item to the mobile device, the primary content item including a predetermined break in the presentation to allow the mobile device to present an initial episodic secondary content item; and

receive aggregated data from the mobile device including data associated with a user selection of at least one of the plurality of episodic secondary content items and data associated with at least one of the plurality of episodic secondary content items, the at least one of the plurality of episodic secondary content items maintaining a logically contiguous story line of the initial secondary content item, wherein the user directs the logically contiguous story line from among various possible plot paths through the user selection of the at least one of the plurality of episodic secondary content items that further develops the logically contiguous story line, wherein the episodic secondary content set includes a minimum threshold number of episodic secondary content items determined by factors including at least one of a number of breaks in the primary content item, user metrics, user habits and a length of the logically contiguous story line.

68. The apparatus of claim 67, wherein the communications module is further configured to transmit a trigger message during transmission of the primary content item, the trigger message indicating a forth coming break in presentation of the primary content item.

69. The apparatus of claim 67, wherein the communications module is further configured to transmit the plurality of episodic secondary content items corresponding to the episodic secondary content set and the episodic manifest during period when network activity with the mobile device is below a predetermined threshold level corresponding to a downtime in network activity.

70. The apparatus of claim 67, wherein the communications module is further configured to include data associated with an interruption of the initial episodic second content item, upon a determination that the initial episodic secondary content item was interrupted prior to complete presentation.

71. The apparatus of claim 67 further comprising:

a user metrics module configured to;

analyze the aggregated data to determine user metrics; and

generate instructions to modify a subsequent plurality of episodic secondary content items from the episodic secondary content set for transmission in response to user metrics.

72. The apparatus of claim 71, wherein modifying a subsequent plurality of episodic secondary content items from the episodic secondary content set transmission includes at least one of:

increasing frequency of the plurality of episodic secondary content items transmissions in response to the user metrics indicating an interactive user, or

increasing a pricing structure for episodic secondary content provider in response to the user metrics indicating an interactive user.

73. At least one processor configured for providing episodic secondary content to a mobile device, the at least one processor comprising:

a first module for transmitting, to the mobile device, a plurality of episodic secondary content items corresponding to an episodic secondary content set and an episodic manifest, each episodic secondary content item in the episodic secondary content set including at least some content that logically corresponds to every other episodic secondary content item in the episodic secondary content set, and the episodic manifest including indexes coupling at least two episodic secondary content items from the episodic secondary content set and details of inter-relationships between each episodic secondary content item;

a second module for transmitting a primary content item to the mobile device, the primary content item including a predetermined break in the presentation to allow the mobile device to present an initial episodic secondary content item; and

a third module for receiving aggregated data from the mobile device including data associated with a user selection of at least one of the plurality of episodic secondary content items and data associated with at least one of the plurality of episodic secondary content items, the at least one of the plurality of episodic secondary content items maintaining a logically contiguous story line of the initial secondary content item, wherein the user directs the logically contiguous story line from among various possible plot paths through the user selection of the at least one of the plurality of episodic secondary content items that further develops the logically contiguous story line, wherein the episodic secondary content set includes a minimum threshold number of episodic secondary content items determined by factors including at least one of a number of breaks in the primary content item, user metrics, user habits and a length of the logically contiguous story line.

74. The at least one processor of claim 73 further comprising:

a module for transmitting a trigger message during transmission of the primary content item, the trigger message indicating a forth coming break in presentation of the primary content item.

75. The at least one processor of claim 73 further comprising a module for transmitting the plurality of episodic secondary content items corresponding to the episodic secondary content set and the episodic manifest during period when network activity with the mobile device is below a predetermined threshold level corresponding to a downtime in network activity.

76. The at least one processor of claim 73, wherein the aggregated data further includes data associated with an interruption of the initial episodic second content item, upon a determination that the initial episodic secondary content item was interrupted prior to complete presentation.

77. The at least one processor of claim 73 further comprising:

a module for analyzing the aggregated data to determine user metrics; and

a module for modifying a subsequent plurality of episodic secondary content items from the episodic secondary content set for transmission in response to the user metrics.

78. The at least one processor of claim 77, wherein the module for modifying a subsequent plurality of episodic secondary content items from the episodic secondary content set transmission includes at least one of:

a module for increasing a frequency of the plurality of episodic secondary content item transmissions in response to the user metrics indicating an interactive user, or

a module for increasing a pricing structure for episodic secondary content provider in response to the user metrics indicating an interactive user.

79. A non-transitory computer-readable storage medium having stored thereon software instructions configured to cause a processor to perform operations comprising:

transmitting, to a mobile device, a plurality of episodic secondary content items corresponding to an episodic secondary content set and an episodic manifest, each episodic secondary content item in the episodic secondary content set including at least some content that logically corresponds to every other episodic secondary content item in the episodic secondary content set, and the episodic manifest including indexes coupling at least two episodic secondary content items from the episodic secondary content set and details of inter-relationships between each episodic secondary content item;

transmitting a primary content item to the mobile device, the primary content item including a predetermined break in the presentation to allow the mobile device to present an initial episodic secondary content item; and

receiving aggregated data from the mobile device including data associated with a user selection of at least one of the plurality of episodic secondary content items and data associated with at least one of the plurality of episodic secondary content items, the at least one of the plurality of episodic secondary content items maintaining a logically contiguous story line of the initial secondary content item, wherein the user directs the logically contiguous story line from among various possible plot paths through the user selection of the at least one of the plurality of episodic secondary content items that further develops the logically contiguous story line, wherein the episodic secondary content set includes a minimum threshold number of episodic secondary content items determined by factors including at least one of a number of breaks in the primary content item, user metrics, user habits and a length of the logically contiguous story line.

80. The non-transitory computer-readable storage medium of claim 79, wherein the stored software instructions are configured to cause a processor to perform operations further comprising:

transmitting a trigger message during transmission of the primary content item, the trigger message indicating a forth coming break in presentation of the primary content item.

81. The non-transitory computer-readable storage medium of claim 79, wherein the stored software instructions are configured to cause a processor to perform operations further comprising:

transmitting the plurality of episodic secondary content items corresponding to the episodic secondary content set and the episodic manifest during period when network activity with the mobile device is below a predetermined threshold level corresponding to a downtime in network activity.

82. The non-transitory computer-readable storage medium of claim 79, wherein the aggregated data further includes data associated with an interruption of the initial episodic second content item, upon a determination that the initial episodic secondary content item was interrupted prior to complete presentation.

83. The non-transitory computer-readable storage medium of claim 79, wherein the stored software instructions are configured to cause a processor to perform operations further comprising:

analyzing the aggregated data to determine user metrics; and

modifying a subsequent plurality of episodic secondary content items from the episodic secondary content set for transmission in response to the user metrics.

84. The non-transitory computer-readable storage medium of claim 83, wherein the stored software instructions are configured to cause a processor to perform operations such that modifying a subsequent plurality of episodic secondary content items from the episodic secondary content set transmission includes at least one of:

increasing a frequency of the plurality of episodic secondary content item transmissions in response to the user metrics indicating an interactive user; and

increasing a pricing structure for episodic secondary content provider in response to the user metrics indicating an interactive user.

85. An apparatus, comprising:

means for transmitting, to a mobile device, a plurality of episodic secondary content items corresponding to an episodic secondary content set and an episodic manifest, each episodic secondary content item in the episodic secondary content set including at least some content that logically corresponds to every other episodic secondary content item in the episodic secondary content set, and the episodic manifest including indexes coupling at least two episodic secondary content items from the episodic secondary content set and details of inter-relationships between each episodic secondary content item;

means for transmitting a primary content item to the mobile device, the primary content item including a predetermined break in the presentation to allow the mobile device to present an initial episodic secondary content item; and

means for receiving aggregated data from the mobile device including data associated with a user selection of at least one of the plurality of episodic secondary content items and data associated with at least one of the plurality of episodic secondary content items, the at least one of the plurality of episodic secondary content items maintaining a logically contiguous story line of the initial secondary content item, wherein the user directs the logically contiguous story line from among various possible plot paths through the user selection of the at least one of the plurality of episodic secondary content items that further develops the logically contiguous story line, wherein the episodic secondary content set includes a minimum threshold number of episodic secondary content items determined by factors including at least one of a number of breaks in the primary content item, user metrics, user habits and a length of the logically contiguous story line.

89. The apparatus of claim 85 further comprising:

means for analyzing the aggregated data to determine user metrics; and

means for modifying a subsequent plurality of episodic secondary content items from the episodic secondary content set for transmission in response to the user metrics.

90. The apparatus of claim 89, wherein means for modifying a subsequent plurality of episodic secondary content items from an episodic secondary content set transmission includes at least one of:

means for increasing a frequency of the plurality of episodic secondary content item transmissions in response to the user metrics indicating an interactive user, or

means for increasing a pricing structure for episodic secondary content provider in response to the user metrics indicating an interactive user.