Method and system for automated insertion of relevant hyperlinks into social media-based communications

• US 8,661,327 B1
• Filed: 01/06/2011
• Issued: 02/25/2014
• Est. Priority Date: 01/06/2011
• Status: Active Grant

• Current Assignee: Intuit, Inc.
• Original Assignee: Intuit, Inc.
• Inventors: Channakeshava, Girish Mallenahally
• Primary Examiner(s): HUYNH, CONG LAC T
• Application Number:
  US12/985,641
• Time in Patent Office: 1,146 Days
• Field of Search: 715/200, 715/205, 715/255
• US Class Current: 715/205
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

A method and system for automated insertion of relevant hyperlinks into social media-based communications whereby a business owner defines one or more trigger terms associated with the business. For each defined trigger term, one or more hyperlinks to one or more webpages associated with the business are assigned to the trigger term. Social media communications associated with one or more social media systems are then monitored, and/or scanned, for the defined one or more trigger terms and, if a trigger term is detected in the text of a social media communication, the hyperlink assigned to the detected trigger term is inserted in the text of social media communication and/or a response to the social media communication. The modified social media communication and/or response to the social media communication, including the modified text, is then sent, and/or posted, through, and/or on, the social media system.

Claims

1. A method for automated insertion of relevant hyperlinks into social media-based communications comprising:

obtaining data defining one or more trigger terms associated with one or more of a business, product, and service;

monitoring social media communications associated with a social media system for one or more defined trigger terms;

detecting a defined trigger term in an original social media communication message associated with the social media system, and determining a location of an intended receiver of the original social media communication message, the detected defined trigger term being a defined trigger term contained within an original social media communication message originated by a sender and intended to be received by the intended receiver, the sender and intended receiver being parties of the original social media communication message;

assigning one or more hyperlinks to the trigger term based on the determined receiver location;

inserting the one or more assigned hyperlinks of one or more webpages associated with the detected trigger term into the original social media communication message, resulting in social media communication message; and

sending the modified social media communication message to the intended receiver through the social media system.

2. The method for automated insertion of relevant hyperlinks into social media-based communications of claim 1, wherein;

at least one of the one or more trigger terms associated with one or more of a business, product, and service is selected from the group of trigger terms consisting of;

any term, phrase, symbol, abbreviation, or slang, in one or more languages, associated, directly or indirectly, with the business or agent thereof;

any term, phrase, symbol, abbreviation, or slang, in one or more languages, associated, directly or indirectly, with any products, product brand names, product brand lines, product features, and/or product stores associated with the business or agent thereof; and

any term, phrase, symbol, abbreviation, or slang, in one or more languages, associated, directly or indirectly, with any services, service brand names, service brand lines, service features, and/or service stores associated with the business or agent thereof.

3. The method for automated insertion of relevant hyperlinks into social media-based communications of claim 1, wherein;

the one or more trigger terms associated with one or more of a business, product, and service are defined by a business owner and/or a provider of a product and/or a provider of a service.

4. The method for automated insertion of relevant hyperlinks into social media-based communications of claim 1, wherein;

the choice of which hyperlink, and associated webpage, to associate with a trigger term is made, at least in part, by a business owner.

5. The method for automated insertion of relevant hyperlinks into social media-based communications of claim 1, wherein;

the choice of which hyperlink, and associated webpage, to associate with a trigger term is made, at least in part, based on a location of a user sending and/or posting the original business relevant social media communication that includes the detected trigger term.

6. The method for automated insertion of relevant hyperlinks into social media-based communications of claim 1, wherein;

the choice of which hyperlink, and associated webpage, to associate with a trigger term is made, at least in part, based on a location included in text in the original business relevant social media communication that includes the detected trigger term.

7. The method for automated insertion of relevant hyperlinks into social media-based communications of claim 1, wherein;

the choice of which hyperlink, and associated webpage, to associate with a trigger term is made, at least in part, based on the language of text in the original business relevant social media communication that includes the detected trigger term.

8. The method for automated insertion of relevant hyperlinks into social media-based communications of claim 1, wherein;

the social media system is selected from the group of social media systems consisting of;

Facebook™

;

MySpace™

;

Linkedin™

; and

Twitter™

.

9. A system for automated insertion of relevant hyperlinks into social media-based communications comprising:

a social media system; and

at least one processor associated with at least one computing system, the at least one processor executing instructions associated with a process for automated insertion of relevant hyperlinks into social media-based communications, the process for automated insertion of relevant hyperlinks into social media-based communications comprising;

obtaining data defining one or more trigger terms associated with one or more of a business, product, and service;

associating one or more hyperlinks to one or more webpages with each of the defined trigger terms;

monitoring social media communications associated with a social media system to detect a defined trigger term;

detecting a defined trigger term in an original social media communication message associated with the social media system, and determining a location of an intended receiver of the original social media communication message, the detected defined trigger term being a defined trigger term contained within an original social media communication message originated by a sender and intended to be received by the intended receiver, the sender and intended receiver being parties of the original social media communication message;

assigning one or more hyperlinks to the trigger term based on the determined receiver location;

inserting the one or more hyperlinks of one or more webpages associated with the detected trigger term into the original social media communication message, resulting in a modified social media communication message; and

sending the modified social media communication message to the intended receiver through the social media system.

10. The system for automated insertion of relevant hyperlinks into social media-based communications of claim 9, wherein;

at least one of the one or more trigger terms associated with one or more of a business, product, and service is selected from the group of trigger terms consisting of;

any term, phrase, symbol, abbreviation, or slang, in one or more languages, associated, directly or indirectly, with the business or agent thereof;

any term, phrase, symbol, abbreviation, or slang, in one or more languages, associated, directly or indirectly, with any products, product brand names, product brand lines, product features, and/or product stores associated with the business or agent thereof; and

any term, phrase, symbol, abbreviation, or slang, in one or more languages, associated, directly or indirectly, with any services, service brand names, service brand lines, service features, and/or service stores associated with the business or agent thereof.

11. The system for automated insertion of relevant hyperlinks into social media-based communications of claim 9, wherein;

the one or more trigger terms associated with one or more of a business, product, and service are defined by a business owner and/or a provider of a product and/or a provider of a service.

12. The system for automated insertion of relevant hyperlinks into social media-based communications of claim 9, wherein;

the choice of which hyperlink, and associated webpage, to associate with a trigger term is made, at least in part, by a business owner.

13. The system for automated insertion of relevant hyperlinks into social media-based communications of claim 9, wherein;

the choice of which hyperlink, and associated webpage, to associate with a trigger term is made, at least in part, based on a location of a user sending and/or posting the original business relevant social media communication that includes the detected trigger term.

14. The system for automated insertion of relevant hyperlinks into social media-based communications of claim 9, wherein;

the choice of which hyperlink, and associated webpage, to associate with a trigger term is made, at least in part, based on a location included in text in the original business relevant social media communication that includes the detected trigger term.

15. The system for automated insertion of relevant hyperlinks into social media-based communications of claim 9, wherein;

the choice of which hyperlink, and associated webpage, to associate with a trigger term is made, at least in part, based on the language of text in the original business relevant social media communication that includes the detected trigger term.

16. The system for automated insertion of relevant hyperlinks into social media-based communications of claim 9, wherein;

the social media system is selected from the group of social media systems consisting of;

Facebook™

;

MySpace™

;

Linkedin™

; and

Twitter™

.