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Targeting in-video advertising

  • US 8,661,464 B2
  • Filed: 06/28/2007
  • Issued: 02/25/2014
  • Est. Priority Date: 06/27/2007
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • receiving, from a first advertiser and by at least one processor, input indicating that a first advertisement is eligible to be presented to user devices that have a capability to selectively skip presentation of the first advertisement;

    receiving, from a second advertiser and by at least one processor, input indicating that a second advertisement is eligible to be presented only to user devices that do not have the capability to selectively skip presentation of the second advertisement;

    receiving a request for an advertisement to be provided to a user device with a video;

    determining, by at least one processor, that the user device has the capability to selectively skip presentation of advertisements that are provided with the video; and

    selecting, by at least one processor and from among at least the first advertisement and the second advertisement, an advertisement to be provided with the video, the selection being based on the determination that the user device has the capability to selectively skip presentation of advertisements, and based on the eligibility of advertisements to be presented to user devices that have the capability to selectively skip presentation of the selected advertisement, as specified by at least the input from the first advertiser and the input from the second advertiser.

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