Targeting in-video advertising
First Claim
Patent Images
1. A computer-implemented method comprising:
- receiving, from a first advertiser and by at least one processor, input indicating that a first advertisement is eligible to be presented to user devices that have a capability to selectively skip presentation of the first advertisement;
receiving, from a second advertiser and by at least one processor, input indicating that a second advertisement is eligible to be presented only to user devices that do not have the capability to selectively skip presentation of the second advertisement;
receiving a request for an advertisement to be provided to a user device with a video;
determining, by at least one processor, that the user device has the capability to selectively skip presentation of advertisements that are provided with the video; and
selecting, by at least one processor and from among at least the first advertisement and the second advertisement, an advertisement to be provided with the video, the selection being based on the determination that the user device has the capability to selectively skip presentation of advertisements, and based on the eligibility of advertisements to be presented to user devices that have the capability to selectively skip presentation of the selected advertisement, as specified by at least the input from the first advertiser and the input from the second advertiser.
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Abstract
Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.
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Citations
17 Claims
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1. A computer-implemented method comprising:
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receiving, from a first advertiser and by at least one processor, input indicating that a first advertisement is eligible to be presented to user devices that have a capability to selectively skip presentation of the first advertisement; receiving, from a second advertiser and by at least one processor, input indicating that a second advertisement is eligible to be presented only to user devices that do not have the capability to selectively skip presentation of the second advertisement; receiving a request for an advertisement to be provided to a user device with a video; determining, by at least one processor, that the user device has the capability to selectively skip presentation of advertisements that are provided with the video; and selecting, by at least one processor and from among at least the first advertisement and the second advertisement, an advertisement to be provided with the video, the selection being based on the determination that the user device has the capability to selectively skip presentation of advertisements, and based on the eligibility of advertisements to be presented to user devices that have the capability to selectively skip presentation of the selected advertisement, as specified by at least the input from the first advertiser and the input from the second advertiser. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computing device comprising a computer program stored on a computer readable medium, the stored computer program including executable instructions causing the computing device to perform operations comprising:
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receiving, from a first advertiser, input indicating that a first advertisement is eligible to be presented to user devices that have a capability to selectively skip presentation of the first advertisement; receiving, from a second advertiser, input indicating that a second advertisements is eligible to be presented to user devices that have a capability to selectively skip presentation of the second advertisement; receiving a request for an advertisement to be provided to a user device with a video; determining that the user device has the capability to selectively skip advertisements that are provided with the video; and selecting, from among the first advertisement and the second advertisement, an advertisement to be provided with the video, the selection being based on the determination that the user device has the capability to selectively skip presentation of advertisements, and based on the eligibility of advertisements to be presented to user devices that have the capability to selectively skip presentation of selected advertisements, as specified by at least the input from the first advertiser and the input from the second advertiser. - View Dependent Claims (11, 12, 13, 14)
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15. A system, comprising:
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a data store storing a plurality of advertisements; at least one processor that interacts with the data store and executes instructions that cause the at least one processor to perform operations comprising; receiving, from a first advertiser, input indicating that a first advertisementis eligible to be presented to user devices that have a capability to selectively skip presentation of the first advertisement; receiving, from a second advertiser, input indicating that a second advertisements is eligible to be presented to user devices that have a capability to selectively skip presentation of the second advertisement; receiving a request for an advertisement to be provided to a user device with a video; determining that the user device has the capability to selectively skip advertisements that are provided with the video; and selecting, from among the first advertisement and the second advertisement, an advertisement to be provided with the video, the selection being based on the determination that the user device has the capability to selectively skip presentation of advertisements, and based on the eligibility of advertisements to be presented to user devices that have the capability to selectively skip presentation of selected advertisements, as specified by at least the input from the first advertiser and the input from the second advertiser. - View Dependent Claims (16, 17)
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Specification