System and method for affinity marketing to mobile devices

• US 8,661,475 B2
• Filed: 06/24/2013
• Issued: 02/25/2014
• Est. Priority Date: 01/04/2008
• Status: Active Grant

• Current Assignee: Visteon Global Technologies Incorporated (Visteon Corporation)
• Original Assignee: Visteon Global Technologies Incorporated (Visteon Corporation)
• Inventors: Whikehart, J. William
• Primary Examiner(s): CHUNG, JASON
• Application Number:
  US13/924,769
• Publication Number:
  US 20130291028A1
• Time in Patent Office: 246 Days
• Field of Search: None
• US Class Current: 725/62
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/45452 applied to an object-based stream, e.g. MPEG-4 streams
• CPC Class Codes: H04N 21/466 Learning process for intelligent management, e.g. learning user preferences for recommending movies services using the results of monitoring in broadcast systems H04H60/61
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method and system for providing selected content displays to users of mobile electronic devices and more specifically to a method and system for broadcasters to provide a marketing portal presented in the form of displayed customized broadcaster content.

Claims

1. A system for receiving a source signal including audio content and graphical broadcaster content and content presentation rules from a broadcaster, said system comprising:

a display screen;

a mobile device that is manufactured with embedded display rules and configured to receive said source signal and having said display screen; and

a display controller providing a video output to said display screen and wherein said mobile device is capable of receiving radio broadcasts, wherein said mobile device receives said audio content and said display controller receives said graphical broadcaster content and said content presentation rules from said source signal without interaction from said mobile device to the broadcaster and wherein said display controller outputs said graphical broadcaster content to said display screen by combining said content presentation rules and said embedded display rules;

wherein said graphical broadcaster content includes advertisements, album art, and affinity marketing graphics;

wherein said content presentation rules includes at least one of text locations, fonts, sizes and locations for graphical objects and as part of said content presentation rules, the broadcaster also provides specified content that includes at least one of song title, artist, genre, album, textual content related to the audio content being provided, and visual content related to the audio content being provided;

wherein said display controller gives preference to said mobile device that is manufactured with said embedded display rules over said content presentation rules; and

wherein said source signal include downloadable MP3 files.

2. The system of claim 1 wherein said mobile device also receives user inputs and preferences and wherein said display controller gives preference to said user inputs and preferences over said content presentation rules.

3. The system of claim 1 wherein said display controller outputs said graphical objects to at least one customizable box on said display screen.