Location based mobile shopping affinity program

• US 8,666,376 B2
• Filed: 10/30/2007
• Issued: 03/04/2014
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Millennial Media Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Soroca, Adam, Doughty, Dennis, Karasic, Neal J.
• Primary Examiner(s): Prez-Gutirrez, Rafael
• Assistant Examiner(s): SCHWARTZ, JOSHUA L
• Application Number:
  US11/929,016
• Publication Number:
  US 20080214166A1
• Time in Patent Office: 2,317 Days
• Field of Search: 705/14.1
• US Class Current: 455/414.3
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested

Abstract

In embodiments, the present invention provides a method and system for presenting an affinity program enrollment opportunity to a mobile communication facility based at least in part on a navigation request made on the mobile communication facility and a location of the mobile communication facility, providing a sponsored affinity program content to an affinity program enrollee, and providing an incentive to the enrollee for an interaction with the sponsored affinity program content.

Claims

1. A system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

receiving (a) a navigation request inputted by a user on a cellular phone and (b) a location of the cellular phone;

determining that the navigation request relates to a first physical store which the user frequents to purchase goods, wherein the first physical store is within a predetermined distance from the location of the cellular phone;

determining that a second physical store is within the predetermined distance from the location of the cellular phone, wherein the second physical store is a competitor of the first physical store and offers substantially similar goods to the goods purchased by the user; and

transmitting an affinity program content that includes an enrollment opportunity for an affinity program of the second physical store to the cellular phone of the user, wherein the affinity program is a loyalty program of the second physical store offering discounts associated with one or more of the substantially similar goods of the sponsor for members of the affinity program,

wherein the affinity program content further includes an instruction to the user that an incentive is to be provided to the user upon the user interacting with the affinity program content.

2. The system of claim 1, wherein the navigation request is a search query.

3. The system of claim 1, wherein the navigation request is a domain name entry.

4. The system of claim 1, wherein the navigation request is a web browser action.

5. The system of claim 1, wherein the navigation request is a menu selection.

6. The system of claim 1, wherein the navigation request is a folder selection.

7. The system of claim 1, wherein the navigation request is a transaction.

8. The system of claim 1, wherein the navigation request is an advertisement conversion.

9. The system of claim 8, wherein the advertisement conversion is clicking an advertisement.

10. The system of claim 1, wherein the incentive is a price discount for the one or more substantially similar goods.

11. The system of claim 1, wherein the incentive is a coupon for the one or more substantially similar goods.

12. The system of claim 1, wherein the incentive is a merchandise item sold by the second physical store.

13. The system of claim 1, wherein the incentive is a merchandise credit for use in the second physical store.

14. The system of claim 1, wherein the incentive is money.

15. The system of claim 1, wherein the affinity program content is an advertisement.

16. The system of claim 15, wherein the affinity program content is a time-limited offer.

17. The system of claim 1, wherein the affinity program content is a survey.