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Classifying locations for ad presentation

  • US 8,666,802 B2
  • Filed: 05/19/2011
  • Issued: 03/04/2014
  • Est. Priority Date: 05/20/2010
  • Status: Active Grant
First Claim
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1. A method performed by data processing apparatus, the method comprising:

  • receiving search data from a plurality of users within a geographic region associated with a location;

    analyzing the received search data to derive one or more categories for the location, wherein each of the one or more categories are determined to be significant categories for the location;

    annotating the location with the one or more categories; and

    using the one or more categories to boost candidate content items for delivery to users in the geographic region associated with the location in response to future content item requests.

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